This document evaluates several marketing proposals from Elite 5 participants. It highlights achievements and failures of each proposal. The first proposal for a YM camp received positive feedback for its clear agenda, reasonable pricing, and good promotion strategy. However, it was noted that the camp needed certification and follow up steps. The second proposal for a "Hire Me Yet" service was critiqued for having an unclear brand role and concept not aligned with the insight. Execution was also noted as lacking strong motivators. The third proposal had a general insight but lacked understanding of brand role. Execution only included simple introduction posts. The final proposal had a strong segmentation and insight but the product role of certification was questioned and turning engagement into sales was seen as un

1. EVALUATION OF ELITE 5 PROPOSAL & EXECUTION
Note: The text highlighted by white color is achievements. The text highlighted by red color is failures

2. YM Camp: From zero to hero – Phan Trung Hieu -
INSIGHT
“I want to have a better start in my Marketing career”
-Quite deep desire.
-Brand role is strongly performed
-The truth is suitable for mass target .
BIG IDEA & CONCEP
“YM Camp: From Zero to Hero”
-Ideas is consistent with the truth.
-The product role of being a souvenir, a memory is so persuasive
-The concept “From zero to Hero” is so dramatic.

3. YM Camp: From zero to hero – Phan Trung Hieu -
EXECUTION SUMARY
Content of camp: - Clear introduction, agenda. - Good package (package for 2,3, 4 people) with reasonable price . Communication:
-Shortage of strong motivator in trigger phase.
-Utilizing good channels (community group, marketing fanpage or influencers„)
-Good promotion (Gold-Hour)
My key improvement: YM camp need a certification and following steps after ending the camp. My key learning: See consumer need on angle in relevant to brand roles. ( see the need “a better start” on the angle “empower” via“Young marketers activities”)

4. “Hire me yet” Service
– Van Thien Quoc Hung-
INSIGHT
“They are starving motivations to believe in themselve again”
-Very touchable truth.
-Don’t start from good observation and logical thinking.
-Brand role is invisible
BIG IDEA & CONCEP
Idea“Raising belief service”  Concept“Hire me yet”
-Idea is consistent with insight but concept is not.
-The reason to sell T-shirt isn’t persuasive, presence of product is far-fetched Role of product is weak, consumer just focus on people of “Hire me yet” service.
-The trend is not new so it’s hard to re-viral that trend once again
-The effectiveness of that idea depend on impact of selected influencers.

5. EXECUTION SUMARY
-Execution don’t have any highlight activity or strong motivator, but just a series of introduction post on personal wall and fanpage YM.
-Content of the talk between influencers and TA is not relevant to marketing topic.
My improvement: Insight is suitable with idea “Dauntless winer” @@ My key learning: We can come up with many services activities and sell them bundled with the T-shirt. But that’s non- sense if these service or activities is not performed brand role.
“Hire me yet” Service
– Van Thien Quoc Hung-

6. I accepted the challenge and you? – Ngo Phuc Nguyen -
INSIGHT
“I love marketing, I want to show it and connect with people with the same interests”
-Very general, not specific; lack of deep understanding, it’s just a “what they think”.
-Can’t see brand role in it
BIG IDEA & CONCEP
Idea“I accepted the challenge and you?”
-Don’t relevant to insight.
-Role of product is seen as a commitment between 2 people, which is neither strong nor clear.
-But that idea is so meaningful and bring value of YM “empower” , TA will try and participate if using stronger commitment than the T-shirt

7. EXECUTION SUMARY
-Execution is still simple and stop at introduction step.
-Good message, but lack of effort to spread out this.
My key improvement: The commitment need to be visible and remind-able  Build the flatform or community to follow their commitment
My key learning: Execution is essential. Medium idea, but good execution , maybe reachable KPI. Good idea but poor execution, FAIL.
I accepted the challenge and you? – Ngo Phuc Nguyen -

8. Dauntless winner – Pham Van Khai-
INSIGHT
“I want my dauntless effort to be rewarded”
-Good segmentation (Mountain-climber)
-The truth start from good fact and has a logical thinking flow in other to “dig” into insight.
-The need “be rewarded” is so strong.
BIG IDEA & CONCEP
Idea “Dauntless winner
-The link between idea and insight is really strong (Explain more how is the link between “community” and “ be rewarded”)
-Product role is certification as a dauntless winner, which seem to be interesting but actually non-sense (“be rewarded” means that they are appreciated, are encourage, are pointed out their strength and weakness; and the community can figure out all these things. So what is role of a certification?)

9. EXECUTION SUMARY
-Big effort to build a meaningful “Dauntless winner” group with the participant of Eliters, Finalists and “empower”-s
-Strong message to encourage TA to interact and share their mind
-As mentioned above, the step of turning the engagement to business (sell T-shirt) is unreachable.
-Offline event don’t attract to a large of student
My key improvement: Emphasize product role in communication. My key learning: Giving meaningful benefits, but not translate that benefits into sales is wasting your efforts.
Dauntless winner – Pham Van Khai-

10. THANK YOU