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Yieldbot's Next Steps
- 2. “Yieldbot is a true technology company aiming to do nothing short of revolutionize the way media value is created for consumers, brands and publishers. We strive to consistently outperform expectations creating a better, more relevant web with our technology. In so doing, we believe we will enable the media industry to realize its true value for all three of the constituents that make the web what it is, and what it will become.”
- 3. The only open digital media technology that uses publisher data to connect brands to consumers (in short)
- 4. Publishers‘s
- 5. Brands ‘s
- 6. 100% transparency and no cookies! is the only with...
- 7. Six of the Seven Billion People in the World Own a Mobile Device Advertisement we saw on the streets of Chicago earlier this week
- 8. Insight
- 9. OUR GOAL Retain current customers and upgrade their use of Yieldbot’s services onto more platforms.
- 10. Audience/Target ● Business Target ● Media Target ● Common Target
- 11. Business Target Current brands and companies using Yieldbot with applications currently in the Apple store and Google store.
- 12. Media Target Consumers who focus on online stores and sites.
- 13. Common Target Companies and consumers are transitioning from desktops to mobile devices. Yieldbot will aid companies who aim to enhance their consumers experience using their mobile applications to make the shopping experience for the consumer more personal based on real time searching.
- 14. MLP
- 15. BLP
- 19. INTERVIEW #1 with a local business owner who advertises her yoga studio online I want to reach people who like yoga… but how? Do you pay for any sort of advertising? “We do have a deal with Groupon, Spa Week, Spa finder, Pretty Quick, and Beauty Now where they get a cut of our profits.” What are your methods of advertising for your studio? “I advertise mainly online, like Groupon and through social media.” Does your yoga brand have any sort of presence on mobile devices? “We do work with the Mind Body Online App for clients to book appointments and sign up for classes. Also, are on social media.” How do you feel about mobile advertising? “I feel like it is something that is going to be very significant in the upcoming years. Companies are already doing this. It must be affective due to the number of people that do own and use phones.” How do you feel about seeing ads on your phone? “To be honest, I find them annoying and irrelevant.” How would you feel if those ads were customized to what your interest are when shopping? “That would be like what google does on the internet. I would find them more relevant, but at the same time have a privacy concern.”
- 20. INTERVIEW #2 with a brand manager from an international clothing store I want to reach people who like on trend clothing Do you pay for any sort of advertising? “The brand has a marketing team overseas that handles promoted posts and paid ads.” Oh, so there are paid ads for the brand? “There has to be! We try to reach out to people beyond signing up for the email list.” Does your brand have any sort of presence on mobile devices? “We have our own app and we carry lines in a department store with an app, not to mention fashion and lifestyle apps” How do you feel about seeing ads on your phone? “I mean, every app has them so I expect to see them unless I pay for a pro version without ads.” What are current mobile ads for the brand like now? “The ones I have seen usually just say the name of the brand.” How would you feel if those ads were customized to what shoppers interests were? “I think it would help drive online sales.”
- 21. Do you pay for any sort of advertising? “Yes, our company has ads on the radio and we have deals with websites like Groupon.” Oh, so there are paid ads for the brand? “Of course.” Does your brand have any sort of presence on mobile devices? “We do not have our own app, but we do have a Facebook page. I think getting an app for a rewards program wouldn't be a bad idea though.” How do you feel about seeing ads on your phone? “I am indifferent about it, I know advertisement is inevitable.” How would you feel if those ads were customized to what shoppers interests were? “That would make sense. It sounds similar to when you shop for something online and then a week later you're on a completely different website and items similar to what you shopped for are in an ad on the side of the page. I wouldn't be against it.” INTERVIEW #3 with a franchised tanning salon owner
- 22. meet Joe, I’m Joe! Joe has a smartphone and buys things on apps, even through social media!
- 23. Here’s some apps I use that have ads
- 24. The ads look like this If only the ads were more optimized
- 25. What can you do? Provide companies info optimizing the products and ads “average Joes” around the world are being shown on their phone’s
- 26. Questions?
Editor's Notes
- History and Background (Desta) Trend and Insight (Niki) What we’re doing and target (mlp, blp, afp) (Lauren) Pitching our story and the reach (Christian)
- Trend and what yieldbot is lagging on lauren speaks
- The trend of everything going mobile lauren speaks
- Lauren speaks
- Marketplace leverage point= Advertising is digital
- Brand leverage point: Yieldbot’s cookie free service is the only to do what it does. It tracks consumers on site usage as they’re doing it, as opposed to other services that use cookies to save your data. if people want to ignore an ad they pay for pro version of app apps don’t have ad blockers
- mlp+blp+insight=Afp marketplace= digital adversting brand= customized ads, non-cookie-tracing method Ingsight= everything is going mobile AFP= yieldbot can follow the trend of going mobile in digital advertising market and put customized ads into apps with a non cookie tracing method.