This document provides information about HBO and its parent company Time Warner. It discusses HBO's history debuting in 1972 and growing to over 127 million subscribers worldwide. As a premium cable network, HBO is known for original TV series and films. It is owned by media giant Time Warner, which also owns other networks like CNN, TNT, and Cartoon Network. The document then analyzes HBO's brand, including sales data on subscriber growth, promotional strategies, competitive landscape, and trends in streaming services. Research on consumer usage of HBO and other streaming platforms is also presented through surveys and interviews.
Cutting the Cord: Everything You Need to Know About the Shift from TV to Online ViralGains
Attention everyone: it's time to cut the cord. With your TV that is. This slideshare is all about the recent shift in programming and viewership from TV to online. Find out why it's happening and how you can be ahead of the curve when it comes to advertising in online programs. You don't want to miss this one.
Cutting the Cord: Everything You Need to Know About the Shift from TV to Online ViralGains
Attention everyone: it's time to cut the cord. With your TV that is. This slideshare is all about the recent shift in programming and viewership from TV to online. Find out why it's happening and how you can be ahead of the curve when it comes to advertising in online programs. You don't want to miss this one.
A comprehensive all-hands media business proposal on a digital media streaming service highlighting market analysis, industry research, revenue model, path to profitability, marketing plan and the economics behind them.
7 Things You Should Know About 2nd Screen InteractionAlan Wolk
Originally presented at Screen DIgest's Future of Digital Media event in London, this deck is the next salvo from KIT digital's Alan Wolk in his attempt to infuse common sense into the discussion around second screen.
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
A comprehensive all-hands media business proposal on a digital media streaming service highlighting market analysis, industry research, revenue model, path to profitability, marketing plan and the economics behind them.
7 Things You Should Know About 2nd Screen InteractionAlan Wolk
Originally presented at Screen DIgest's Future of Digital Media event in London, this deck is the next salvo from KIT digital's Alan Wolk in his attempt to infuse common sense into the discussion around second screen.
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
Reality TV Marketing Opportunities for the Marine Industry: How to Harness Au...Julie Perry
Reality TV Marketing Opportunities for the Marine Industry: How to Harness Audiences Using Paid Ads and Content Marketing -- using Bravo TV's "Below Deck" as an example.
Julie Perry's presentation from the Marine Marketers of America and Boat Writers International Annual Luncheon at the Fort Lauderdale International Boat Show, October 31, 2013.
ShowStreamer: Entertainment For EveryoneSanketNair
A Marketing Plan for a new app titled ShowStreamer, where people of all age groups from across the world can have access to their favourite TV Shows, movies and Web Series for great value!
A comparison of the Netflix and HBO business models, strategy and future intent. Some financial and strategy projections. Note: this was completed before Time Inc broke out HBO financials in their 10k.
February 2014.
With the help of Desta Tomain, Niki Patel, and Lauren O’Mara, we presented to our client Yieldbot and presented them with a new way to use their services in the mobile world.
Four our Applied Concepts in Fashion course, I, alongside Haley Nettles, Adriana Muszkatzemel, and Megan Bogenberger created a women's shoe store located in Santa Monica, CA
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Google Ads Vs Social Media Ads-A comparative analysis
HBO 360 Campaign
1. Nathan Procell – Brittnee Thayer
Edgar Reynaga – Christian
Blakley
2. ● (HBO) is owned by Time Warner Inc.
● approximately 127 million subscribers worldwide,
● Debuting in 1972, consists of motion pictures, original TV series, and ready
for cable films
● Sister channels of this network include: Cinemax, Boomerang, Cartoon
Network, CNN, HLN, TBS, TNT, TruTV, Turner Classic Movies, etc.
3. ● Time Warner Inc. is one of the largest media and entertainment companies
in the world
● Began in 1923, and later merged with Warner Communication Inc. in 1990.
● Known for their leadership with film and TV entertainment and using their
brands and operating scale to create and deliver high quality content
worldwide
● Shares a passion for storytelling and strive for excellence in everything they
do
5. Sales Data
HBO subscribers steadily went up from 2010-
2014, dropping a bit in 2015, and rising back up
by December, 2016. HBO’s subscriptions
continue to accelerate worldwide as of 2017.
HBO subscription through cable depends on
the provider, and can be anywhere from $15-
$20 a month, while an HBO NOW subscription
is $15 a month.
Number of HBO subscribers
worldwide (In millions) from
2010 to 2016
6. Promotions
● HBO has many means to advertise and promote their channel, including social media presence.
● Twitter:1.8 million followers. Facebook: 12 million likes on their official page, and 22 million likes
on their Game of Thrones page. Instagram: 1.2 million followers
● Has a deal with Amazon Prime that gives prime members unlimited streaming access to past
seasons on specific shows.
● Also have a collaboration with Hulu that allows you to have HBO and Hulu on the same
subscription and allows you to stream all the services on the same app.
7. Competitive Info
● HBO has a large number of companies that are competition to them including in Netflix,
Showtime, Hulu, and Starz.
● All have a wide range of social media usage to help promote themselves as well.
● They use techniques that range from television commercials, print ads, ad selectors, integrated
commercials.
● Use difference social media accounts including twitter, instagram, and facebook.
9. S
W
O
T
STRENGTHS
● Available in over 150 countries
● Shows major motion pictures, original series,
made-for-cable movies, documentaries,
boxing matches, and the occasional stand-up
comedy and concert specials
● Overall brand recognition
● User friendly websites and apps
● Maintains unique and intriguing shows
● Has versatile streaming applications
● Diverse demographic on all platforms
WEAKNESSES
● Costly membership and exclusivity
● No additional revenue from outside
advertisements
● Censored content
OPPORTUNITIES
● Improvements with HBO NOW
● International markets
● Licensing with attractions
● As cable dies, getting their cable subscribers
to switch over to their streaming service
smoothly
THREATS
● Competitive online streaming services
● Basic cable channels
● Pirating and illegal downloading
12. A:
Most millennials take the role of account owner and
subscribe to services on their own. Following right after are
people who still hold accounts with family & friends.
13. Two of the most heard of shows on our survey on HBO were Game Of Thrones (82%) and Sex
and the City (92%). This could also be a problem for HBO, seeing as Sex and the City does not
air anymore and Game Of Thrones is on its last season. HBO will need to find a way to maintain
viewers.
14. In our survey, HBO NOW came out to be one of the streaming services that was least subscribed
to (having only 43% of our audience using it). Netflix was used by 92% of our audience, and Hulu
44%
16. Naser’s Interview
Meet Naser Labadi!
Naser’s a 22 year old pharmaceutical
marketing major with big travel plans
after graduation… In the meantime,
he’s watching streaming services!
Over the course of Naser’s interview he
mentioned that he uses a few
streaming services but Netflix is and
always will be his favorite, featuring his
favorite original shows.
https://youtu.be/u3_JfZ9ckjo
17. Brooke’s Interview Brooke Antuna is a 20 year old Chicagoland
stylist and model that has recently moved into
her own apartment in the city. When Brooke
was living at home she used to watch HBO
with her dad and older sister. Now she’s
mostly just using Netflix because they have
the full Marvel series.
18. Nick’s Interview
● Nick Long is a 21 year old model who loves HBO,
Netflix, and Hulu.
● His favorite shows are Rick and Morty, Game of
Thrones, and Westworld.
● “I love sci-fi. I think, since we’re in another golden age
of television, and technology is moving so fast, shows
like Westworld and Black Mirror hold my attention
because, while fantastical, there’s a very real element
to it.
● By pushing shows with enhanced special effects, but
keeping character development and good storyline
intact, HBO can continuously make hits like Game of
Thrones.
19. Kandis’ Interview
“I’ve watched HBO since I was little. I grew
up on Sesame Street and used to watch
that little guy with the purple crayon with
my brother… I definitely have an HBO
family”
Kandis is a 28 year old fashion blogger
living in Indiana and working retail in
Chicago! She spends a lot of time
commuting and streams videos on her
phone to pass time!
20. Christian’s Interview
● Christian Henderson is 21 year old Film/Business Major at
Columbia.
● Christian looks for original drama, stand up comedy, and
easy-watching television shows in his streaming services.
● Christian is subscribed to Netflix, HBO GO, Amazon Prime,
and Hulu, all through family and friends though.
● “I love my dramas, like Game of Thrones, Man in the High
Castle, but that’s not what I’m always watching. I watch
fun, easy shows most of the time, like Family Guy, That
70’s Show, that kinda stuff.”
● HBO is very heavy on dramas. Could use lighter material,
even if they do have a comedic presence in Veep, and
Curb your Enthusiasm.
21. Zoe and Samantha’s Interviews
Zoe Mckee and Samantha Manning are both
comedy performance and television writing
majors at Columbia College Chicago. With their
extensive knowledge of television and writing
for television shows, we reviewed their use of
streaming services, what attracts them to
television, and their general thoughts on HBO
as a brand.
Zoe Mckee Samantha Manning
Links to Brittnee’s interviews on Zoe and Sam:
https://www.youtube.com/watch?v=4pCiGa9EkUM&
feature=youtu.be
https://www.youtube.com/watch?v=vbRoIf3blYo&t=
9s
24. Creative Concept
● By focusing on HBO NOW, we aim to highlight that HBO has a streaming
service, making it viewable anywhere.
● Characters from popular HBO shows will be placed in everyday life
situations with people who are watching them in that specific situation.
● This will allow for the consumer to see that HBO can be accessed from
anywhere, which means connecting with your favorite characters as if
they’re friends, all the time.
25. HBO NOW “Game of Thrones” Commercial
A knight from GOT watching Game of Thrones over the
shoulder of someone watching it on their phone, on the
subway. The knight says “Ooh, I haven’t seen this
episode.” The person looks up and says “You haven’t seen
this one? Maybe you shouldn’t watch.” Knight, “Why, what
happens?” Silence.
26.
27. Dolores Abernathy is sitting next to someone on a
plane, whose watching WestWorld. She whispers to
the person, “Love this show. Can’t wait for the
second season. Ooh this part! This is where-“ the
person reaches up to the back of her neck, flips a
switch and turns her off. Another person is staring at
them in shock. Former person shrugs and says “I
hate spoilers.”
HBO NOW “WestWorld”
Commercial
28.
29. HBO NOW Instagram
Mock-up
- HBO NOW does not have an instagram page,
and having one would be a great way to
market this streaming service and to interact
with fans.
31. Shazam Partnering
● We want HBO NOW to partner with
Shazam, where if you “Shazam” a new
show or episode on HBO, Shazam will
send you to behind the scenes footage,
sneak peaks, and chances to win prizes.
● This gives people a way to interact with
their shows using their phones and social
media, while getting more into the worlds of
HBO programming.
● The more fanatical a person is about a
show, the more likely that person is to
share their fandom with friends.
32. Works Cited● Armstrong, Martin, and Felix Richter. “Infographic: International Netflix Subscriptions Surpass U.S.” Statista Infographics, 18 July 2017,
www.statista.com/chart/10311/netflix-subscriptions-usa-international/. Accessed 20 Sept. 2017.
● “Audience analysis HBO's Fans Interests & Passions.” HBO Audience analysis, customer-profile.com/media/tv/entertainment-channels/hbo-audience-analysis.html.
Accessed 20 Sept. 2017.
● “Case Studies.” Hulu Advertising Case Studies, www.hulu.com/advertising/case-studies/. Accessed 20 Sept. 2017.
● Deggans, Eric. “New HBO Now Streaming Service Shows Consumer's Will Is King.” NPR, NPR, 10 Mar. 2015, www.npr.org/2015/03/10/392041850/new-hbo-now-
streaming-service-shows-consumers-will-is-king. Accessed 20 Sept. 2017.
● Dunn, Jeff. “There are 6 major services that let you stream live TV over the internet - here's how they compare.” Business Insider, Business Insider, 10 Aug. 2017,
www.businessinsider.com/streaming-services-comparison-hulu-youtube-tv-sling-directv-now-playstation-vue-fubo-2017-8/#sling-tv-continued-2. Accessed 20 Sept. 2017.
● Dunn, Jeff. “There are 6 major services that let you stream live TV over the internet - here's how they compare.” Business Insider, Business Insider, 10 Aug. 2017,
www.businessinsider.com/streaming-services-comparison-hulu-youtube-tv-sling-directv-now-playstation-vue-fubo-2017-8/#sling-tv-continued-2. Accessed 20 Sept. 2017.
● Granados, Nelson. “Only Top Video Streaming Services Are Likely To Survive In The Trump Era.” Forbes, Forbes Magazine, 25 Jan. 2017,
www.forbes.com/sites/nelsongranados/2017/01/25/only-top-video-streaming-services-are-likely-to-survive-in-the-trump-era/#556cb8da3319. Accessed 20 Sept. 2017.
● “HBO Update.” Brand24, app.brand24.com/panel/quotes/sid/81543785/date1/2017-08-20/date2/2017-09-19/dr/4/page/4. Accessed 20 Sept. 2017.
● Kharpal, Arjun. “HBO email suggesting $250,000 bitcoin payout to 'Game of Thrones' hackers is 'delay tactic’: Insider.” CNBC, CNBC, 11 Aug. 2017,
www.cnbc.com/2017/08/11/hbo-hack-game-of-thrones-ra
● nsom.html. Accessed 20 Sept. 2017.
● “Kissmetrics Blog.” How Netflix Uses Analytics To Select Movies, Create Content, & Make Multimillion Dollar Decisions, blog.kissmetrics.com/how-netflix-uses-
analytics/. Accessed 20 Sept. 2017.
● Lieberman, David. “Time Warner Warns That Ad Sales Are Softening, But That Could Be Temporary.” Deadline, 3 May 2017, deadline.com/2017/05/time-warner-warns-
ad-sales-softening-temporary-1202082627/. Accessed 20 Sept. 2017.
● “Streaming social: What marketers can learn from Netflix's social strategy.” Marketing Land, 11 Apr. 2016, marketingland.com/streaming-social-marketers-can-learn-
netflixs-social-strategy-171659. Accessed 20 Sept. 2017.
● “Time Warner Inc. Reports Second-Quarter 2017 Results.” Business Wire, 2 Aug. 2017, www.businesswire.com/news/home/20170802005611/en/Time-Warner-Reports-
Second-Quarter-2017-Results/?feedref=JjAwJuNHiystnCoBq_hl-fZYqiffDpHIASjea2DwvsWD1w08bW43U_zsPK9s38B4rCOi9QzgjCezTS3Nw_X6kJUrpSBm-Hav1w-
UkdSlG3nBCddZ7R8TUqSJPYIyhFzD7nKdfLXU1CD0fwzlM5l88g. Accessed 20 Sept. 2017.