Facebook has introduced Instagram ads for all advertisers, allowing them to utilize a platform with over 400 million monthly active users for enhanced business reach. The integration with Facebook's ad system means users can easily create and manage ads across both platforms while leveraging audience targeting and engaging visuals. To effectively use Instagram ads, businesses can follow guidelines for connecting accounts, selecting ad types, configuring targeting options, and optimizing content with visuals and hashtags.

2. It’s been a long wait
for Instagram Ads.

3. Since Facebook acquired
Instagram in 2012, digital
marketers were keen to see how
the platform would integrate with
Facebook’s kickass Ad suite.

4. Facebook recently announced
that Instagram ad placements
have been unlocked for all
interested advertisers in Power
Editor.

5. This means you have yet
another powerful social media
marketing tool you can use to
expand your business reach.

6. But just in case you are wondering how
useful Instagram is going to be for your
overall advertising plan, it’s important
to know that the platform hosts over
400 million monthly active users.

7. More, so there are over
80 million photos shared
and 3.5 billion likes daily.

8. That is immense potential for
increasing your engagement
through a visual social media
platform that’s growing
increasingly popular.

9. Understand
Instagram Ads

10. Since Facebook owns
Instagram, the new ads will align
perfectly with your existing
Facebook Ads campaigns.

11. At 7 Figure Automation, we like to think of
Instagram Ads as an expansion to your
existing audience network. And here’s the
best part – you won’t have to adjust your
current advertising efforts to the paint
points of a new social media network…

12. Facebook already
makes the integration
seamless for you.

13. You can use Instagram ad placements
to increase clicks to specific pages on
your website, boost your mobile app
installs, as well as get more relevant
views for your video.

14. Follow the 4 easy steps in
the following slides to get
started using Instagram
ads for your business.

15. #1 Connect Instagram to Facebook

16. Take the first step by
connecting your
Instagram account to
Facebook.

17. This is a prerequisite in
order to be able to create
your Instagram ads in
Facebook’s Power Editor.

18. Navigate to your business’s
Facebook page and hit on
the ‘Settings’ option located
on the top-right corner.

20. Click ‘Instagram Ads’ from
the menu that appears in
the left column.

22. Hit the ‘Add an Account’
button in the Instagram
Ads screen that appears.

24. You can either use an existing Instagram
account, or create a brand new one.
Select the appropriate option from the
‘Connect an Instagram Account for
Advertising’ screen. If you chose the
‘Create a new account’ option, you can do
so within Facebook. Simply select a
username for the Instagram account and
key in your email address. Click ‘Confirm’
once done.

26. Login to the email address you
provided and follow the instructions
to set a password. Your new
Instagram account will now be
connected to your Facebook page…

27. You’ll be able to show the
same Ads you created for
Facebook on Instagram!

28. #2 Select Your Ad Type

29. Facebook provides three ad
objectives for Instagram Ads:
website clicks, mobile app
installs and video views (for
videos up to 30 seconds long).

30. Set up image, video or carousel
ads for Instagram. Image ads are
the most basic and they feature a
standard photo equipped with a
call to action button. Video ads use
a video instead of an image, while
Carousel ads include a number of
images that users can browse.

31. Choose the right option
based on the intent of
your Instagram marketing
campaign.

32. #3 Configure the Targeting Options

33. Most of the targeting options you
leverage for Facebook ads are available
for Instagram ads as well. That means
you can fine tune your audience based
on their interests, actions, behavior,
location and demographics.

34. Simplify configure targeting options
for your Instagram Ads the same way
you do it for Facebook Ads. You can
get started with three basic targeting
options: age, gender and location.

35. This is an important step so keep your
eyes open. You want to make sure that
your advertising message gets to the
right people, so that you can see high
ROI for your advertisement efforts.

36. Simply put, the trick is to create
compelling Ad content then
fine-tune your audience so your
ads get seen by the right group!

37. #4 Optimize Your Instagram Ads

38. a) Leverage Visuals!
!
Instagram is an increasingly popular
visual social network. To make sure that
your ads hit the bull’s eye, you want to
make good use of attention-grabbing
visuals that will make people stop to
look as they scroll down the page.

39. Consider capturing top-quality, real
photos for your campaign. If this will not
suffice, hire a professional
photographer or illustrator through a
freelancing platform such as Fiverr or
Upwork to get it done for you.

40. Use text within your visual
to lead people to the
action you want them to
take.

41. b) Hashtags!
!
Hashtags are a solid component for many
social media networks today, more so
Instagram.!
You can increase the reach of your
Instagram posts and Ads by mastering the
use of appropriate hashtags. These also
give you the opportunity to create a
connection between your brand and other
people who’re using similar hashtags.

42. Conclusion

43. Instagram is a mobile app. Thus, your
ads can be placed on mobile devices.
Instagram ads give you the power to
engage your audience in a whole new
way. Facebook’s seamless
integration with Instagram all the
same makes this more
accomplishable.

44. By leveraging the right advertising
content, targeting a specific audience
and following a solid engagement
strategy, you can drive results for your
brand and really stand out on the photo-
sharing social network!

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