The document summarizes research conducted to determine how to make the Shout magazine insert more appealing to its target year 10 audience. A questionnaire and focus group provided feedback on interests like GCSE tips, interviews with students, and work placements. Ideas for the insert include articles on GCSE preparation, interviews with GCSE and sixth form students, a math quiz, and a writing competition. The research aims to identify psychographic traits and address student needs to engage readers.

2. Shout Magazine
Shout magazine has carried out all the latest news of QPCS, it has shown students
what great advantages and possibilities there are at this school, sharing articles
about what students have been up to, it has caught our attention that it does not
seem appealing to our target audience year 10’s

3. Our Research
 Our Questionnaire – We
conducted a questionnaire,
where we got some interesting
responses back.
 Our Focus Group -We went out
and did some primary research,
where we went out and found
out information from the
target audience.

4. Questions
1. What Gender are you?
2. What’s your ethnicity?
3. Are you working class or middle class?
4. Do you read the shout magazine?
5. What would you like to see in the year 11 insert for shout?
6. What do you think will be beneficial for you and your year?
7. What do you do in your spare time?
8. Are there any school events you look forward to?
9. What’s your favourite subject?
10. What do you hope to achieve by the end of year 10?
11. What’s your parents occupation?
12. What GCSE options are you doing?
13. Is there any advice you need for the rest of your school experience?

5. Demographic
Classifying our target audience
with feed back from the
questionnaire and focus group.
Looking at race, genders and Employment
Status has helped us expand more idea’s

6. Psychographic
Psychographic audience – Explorers
Observing and studying our audience, we asked them question
that would match their lifestyle, attitude, interest and
personality

7. Our Ideas
Appealing to the
audience
Introducing Ideas
What would you like to see in the insert
 GCSE TAT
 Interview
 Work Placement
 Achievers
What’s
Shout
I don’t
read it
all the
time
Doesn’t have
anything to
offer
13
18
9
12
9
3
2
Options Sports Techn Gaming Quiz Art Music

8. GCSE TAT (Tips, Advice and
Techniques)
A great idea to help support the year tens would be
to talk about one the biggest step’s they are taking
into secondary school, GCSE.
 Tips on Revision – how to keep a solid revision
schedule (timetable)
 Benefits – the reward for good GCSE, how it will
help you in the future.
 Advice - get organised

9. INTERVIEW
 Interviewing students
in who are sitting their
real GCSE’s, get their
opinion and response
to the pressure and
amount of work out
into GCSE’s
 Talk to years 12’s, on
their experience on
moving from GCSE’s to
Sixth Form

10. WORK PLACEMENTS
Getting them prepared for the real world, would be
to give advice and tips on where to go and how to
do well on your up coming work experience

11. MATHS QUIZ
A maths quiz for students to enjoy

12. CREATIVE WRITING
COMPETITION
Write a short story
Any genre
Maximum
of 500
words
Prize
vouchers
Get winners
work
published

13. How will this be beneficial?
- Giving students hope
- Fun facts
- Pressure
Ideas
- Osman Kakay
- Chris Burrell

14. ADVERTISING AND
MARKETING
 Getting our idea publicised
 How?
- Posters
- Computer Desktop
- Mentions
- Social Media
 Focus Group responses
 Fulfilling students needs
Do you read Shout?
1
33
5
Yes No Sometimes