SlideShare a Scribd company logo
Yatra’s yatra Nikhil Rungta General Manager & Head – Marketing, Yatra.com
Yatra Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flash Back
Market Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Task at hand ,[object Object],[object Object],[object Object]
Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Online Marketing Traditional  Online how many  (reach) one-way spray-n-pray high spillage who  (targeted) two-way aim-n-shoot low spillage intuitive data driven Learnings
Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understand Consumer Behavior
Net Net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What lies ahead…
Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing on Mobiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Happy Clicking.   [email_address]

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