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Travel Distribution Summit London 2008

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michelleclarke

The document discusses challenges and opportunities in the travel distribution industry presented by shifts towards direct channels and the rise of social media and user-generated content. It notes perspectives from different companies on balancing direct and indirect channels, challenges of monetizing social networks and search, importance of data analytics and personalization, and adapting websites to meet varying customer needs.

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Indirect vs. Direct Distribution Battle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monetizing Web 2.0 = Travel 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monetizing Web 2.0 = Travel 2.0 (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Data Analytics to Maximise CRM Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding How Customers Interact With Your Company & Online Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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