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Global Search Campaigns by Motoko Hunt at SEMPO India Tour

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Global Search Campaigns by Motoko Hunt at SEMPO India Tour. Multilingual SEO is still not fully understood by most of the practitioners.

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Global SEO/SEM Campaigns SEMPO Asia Tour, Search Seminar Mumbai, India - June 15, 2009 Motoko Hunt ©2009 AJPR LLC
Business Opportunities ©2009 AJPR LLC Going Global = More Business Opportunities
Opportunities - Regins ©2009 AJPR LLC
Opportunities - Languages ©2009 AJPR LLC
Opportunities - Countries ©2009 AJPR LLC
Why Go Global? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Objectives and Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
There are some challenges… ,[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Target Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Keyword planning in each language ,[object Object],[object Object],[object Object],Spanish Italian German French Keyword Searches Keyword Searches Keyword Searches Keyword Searches ordenador 115,826 computer 557,015 notebooks 1,536,826 ordinateur portable 1,201,928 portatil 66,609 notebook 107,758 computer 1,205,954 ordinateur 728,504 ordenador portatil 40,026 pc 87,493 laptop 232,756 portable 254,664 computadora 20,419 portatile notebook 54,516 pc 194,804 pc 127,644 venta de ordenador 17,224 computer portatile 33,212 pc system 39,778 pc portable 59,568 oferta portatil 11,179 pc portatile 24,381 pcs notebooks 35,066 achat pc 18,252 oferta ordenador 9,790 personal computer 14,658 computer hardware 14,952 achat ordinateur 16,836 juego de ordenador 6,969 negozi computer 10,829 computer notebook 14,805 laptop 10,260 oferta ordenador portatil 6,720 notebook offerta 6,528 pc komplettsystem 13,146 vente ordinateur 9,440 notebook 3,609 vendita notebook 4,274 pc hardware 10,458 ordinateur de bureau 9,148
Ad Creative ,[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Keyword Glossary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC Set up separate account with different target language/location for each market to avoid bidding against yourself
Global PPC Management Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Account ,[object Object],[object Object],[object Object],©2009 AJPR LLC Lower cost per click Higher click through rate Higher quality score
Localization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Web Content ,[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Technical Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
GEO Targeting for Google ©2009 AJPR LLC All web Pages in German language Pages in Germany “.de” Sitemap Country setting
On-going Challenges ,[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC How to stay “ Competitive” in foreign market
Regional Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Benefit of Website Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
Key Points ,[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC
THANK YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2009 AJPR LLC “ Yes, it’s really me and an angel fish.”

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