Mobile Marketing 101 for Small Business
•Download as PPT, PDF•
0 likes•490 views
Blogworld presentation on Mobile Marketing Do's and Don'ts for small businesses with Navin Ganeshan, Network Solutions John Jantsch, Duct Tape Marketing
Report
Share
Report
Share
![Why market on mobile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Adventures in freemium
This document discusses the freemium business model and provides advice for companies considering it. Freemium relies on the irrational behavior created by offering products or services for free. It works best for solutions targeting large markets where marginal costs are low and the product is highly engaging. The document outlines best practices for streamlining signups, driving conversion, marketing effectively, controlling costs and metrics. It analyzes case studies of companies that succeeded or struggled with freemium implementations. Overall, it argues freemium can be effective when properly executed for the right type of product or service.
PET NARRATOR
This document provides information about the team and business of Pet Narrator. It includes:
- Names and roles of the core team including the CTO, Marketing Director, COO, and investors.
- Description of the target customer as young female pet owners in China aged 22-35, with a middle-class income and who are smartphone users.
- Overview of the business which is a mobile app that will provide pet goods and services to customers and generate revenue from advertising, referrals from cooperating stores, and selling customer data.
- Discussion of key competitors and Pet Narrator's advantages in being community-based, using a diary system, and providing a channel between users,
Value Exchange Mapping Guide
Value Exchange Mapping (VEM) System works with the Business Model Canvas to provide a kind of “stereo vision” with respect to the business model. VEM captures the value exchanges among the players in a value network in the context of an organization’s business model. This provides a more comprehensive picture of the business model making it easier to identify opportunities for business model innovation.
Business Model Workshop Preview
Business Model Workshop by INNODYN, LLC, an Atlanta-based consulting firm specializing in business growth development.
www.innodyn.net
Business Model Thinking
Describes the general concept of business model thinking; the rationale and structure of the Business Model Canvas; the rationale and structure of a Value Exchange Map.
Digital training 101 final
Digital training provides an overview of digital marketing strategies including search engine optimization, paid search, mobile marketing, social media, content marketing, and email marketing. Key statistics show that digital platforms are increasingly important marketing channels, with one in four Americans watching YouTube daily and over 70% of companies using Facebook and blogs. The presentation covers best practices for each digital tactic and how companies can optimize their current strategies.
What Is Mobile Advertising?
Presentation by Zac Jacobs at the Digital Marketing For Profit seminar in Melbourne, Australia, Oct 2009.
Attribution 101
The document discusses attribution, which is assigning credit to different marketing channels that influence consumer purchases. It notes the challenges in attribution currently, with a focus on online media. The types of attribution models are described. The benefits of effective attribution are outlined, such as understanding costs per acquisition and reducing wasted spending. The document provides steps to implement attribution and describes Adometry's solution, which uses data-driven modeling to assign fractional credit to different touchpoints leading to a conversion.
Recommended
Adventures in freemium
This document discusses the freemium business model and provides advice for companies considering it. Freemium relies on the irrational behavior created by offering products or services for free. It works best for solutions targeting large markets where marginal costs are low and the product is highly engaging. The document outlines best practices for streamlining signups, driving conversion, marketing effectively, controlling costs and metrics. It analyzes case studies of companies that succeeded or struggled with freemium implementations. Overall, it argues freemium can be effective when properly executed for the right type of product or service.
PET NARRATOR
This document provides information about the team and business of Pet Narrator. It includes:
- Names and roles of the core team including the CTO, Marketing Director, COO, and investors.
- Description of the target customer as young female pet owners in China aged 22-35, with a middle-class income and who are smartphone users.
- Overview of the business which is a mobile app that will provide pet goods and services to customers and generate revenue from advertising, referrals from cooperating stores, and selling customer data.
- Discussion of key competitors and Pet Narrator's advantages in being community-based, using a diary system, and providing a channel between users,
Value Exchange Mapping Guide
Value Exchange Mapping (VEM) System works with the Business Model Canvas to provide a kind of “stereo vision” with respect to the business model. VEM captures the value exchanges among the players in a value network in the context of an organization’s business model. This provides a more comprehensive picture of the business model making it easier to identify opportunities for business model innovation.
Business Model Workshop Preview
Business Model Workshop by INNODYN, LLC, an Atlanta-based consulting firm specializing in business growth development.
www.innodyn.net
Business Model Thinking
Describes the general concept of business model thinking; the rationale and structure of the Business Model Canvas; the rationale and structure of a Value Exchange Map.
Digital training 101 final
Digital training provides an overview of digital marketing strategies including search engine optimization, paid search, mobile marketing, social media, content marketing, and email marketing. Key statistics show that digital platforms are increasingly important marketing channels, with one in four Americans watching YouTube daily and over 70% of companies using Facebook and blogs. The presentation covers best practices for each digital tactic and how companies can optimize their current strategies.
What Is Mobile Advertising?
Presentation by Zac Jacobs at the Digital Marketing For Profit seminar in Melbourne, Australia, Oct 2009.
Attribution 101
The document discusses attribution, which is assigning credit to different marketing channels that influence consumer purchases. It notes the challenges in attribution currently, with a focus on online media. The types of attribution models are described. The benefits of effective attribution are outlined, such as understanding costs per acquisition and reducing wasted spending. The document provides steps to implement attribution and describes Adometry's solution, which uses data-driven modeling to assign fractional credit to different touchpoints leading to a conversion.
Website Strategies For Sm Bs Slideshare
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
Overcoming the Challenges of Mobile Attribution
This document discusses the challenges of mobile attribution in marketing. It notes that 90% of consumers use multiple devices and marketing has largely moved to mobile platforms. However, attribution tools have not fully accounted for mobile interactions like phone calls that are important sources of leads and sales. The document proposes using call tracking data to improve attribution of interactions across channels to identify the most effective paid search keywords, emails, pages, and other campaigns that are driving calls and conversions. It provides examples of how leveraging call data in this way helped optimize campaigns and improve call response rates by over 30% for some companies.
Trends for 2017Benu and Walter
The document discusses key digital marketing trends for 2017. Mobile will continue to dominate, with mobile-first design and Accelerated Mobile Pages (AMP) becoming critical for performance. Voice search will also grow rapidly through voice-activated devices. Brands need an online identity across channels to be found, and should develop omni-channel strategies to engage customers everywhere. Conversion optimization requires understanding the customer journey across devices and channels over multiple visits.
ROI positive User Acquisition for mobile games
This presentation outlines how mobile app/game developers can acquire new users on a profitable level.
First it gives an outline of how user acquisition has changed over the past two years.
Then it shows the process of buying traffic in a ROI positive way.
Lastly it summarizes the launch timeline to prepare for a successful app release.
Empowering Your Mobile CRM and Loyalty Strategy
Here is the presentation that I gave at Ad-Tech Singapore in June 2012 about the shifting of B2C CRM to the cloud, and 8 key things marketers can do to make their mobile CRM programs more engaging and effective.
Digital Marketing Strategies for Financial Services
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
Connecting Quality Impressions to Performance the Evolution of MASS Marketing...
PubCon panel : Advanced 411: Affiliate Networks and CPA Advertising
Cost per action (CPA) is another method use performance marketing to monetize traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.
This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.
This panel segment lead by MediaTrust CEO Peter Bordes talks about the future of performance marketing as internet marketing evolves from mass marketing to me marketing strategies and tactics.
MORE HERE http://ityb.it/6fVGOj
Mobile App User Acquisition Management
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
2016 SMX Advanced - Top Takeaways
1. Attendees of the 2016 SMX Advanced conference in Seattle shared actions they planned to implement based on what they learned.
2. These included focusing more on accelerated mobile pages and keyword matching, testing price points in bidding, adding voice search queries, and exploring advertising options on Amazon.
3. Other plans involved trying n-gram query mapping, leveraging trends across search and social channels, implementing AMP to improve analytics, and rewriting ads for Google's new expanded text format.
Mobile User Acquisition Done Right
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
Display Advertising in Digital Marketing
Display advertising is advertising that appears on websites or apps. It includes banners, images, video, and other formats. Display ads aim to deliver general brand messages and advertisements to site visitors. Major platforms for display ads include Facebook, Twitter, and Google. Display advertising spending has surpassed search advertising and desktop display ads, with mobile display growing rapidly. Programmatic or real-time bidding has transformed how display ads are bought and managed.
Strings Customer Attached
This document provides an introduction to Strings Customer Attached, a customer relationship management (CRM) firm. It summarizes the company's services and goals, which include maximizing the customer experience across marketing initiatives, delivering customer-centric and results-driven strategies, and creating solutions that increase customer satisfaction and returns. It then introduces the three co-founders and their relevant experience in digital marketing, loyalty programs, and account management. Finally, it provides examples of projects the company has worked on, such as a school activation program for Johnson & Johnson and an interactive CRM center for Asian Paints.
Digital Cusp - Anatomy
This document provides an overview of digital marketing and how its various components work together. It breaks digital marketing down into two main components: traffic generation and traffic conversion. Traffic generation involves getting customers to engage through various digital channels like search marketing, display marketing, affiliate marketing, email/SMS marketing, and social media marketing. Traffic conversion is about getting site visitors to interact in a valuable way, such as making a purchase, by optimizing the user experience on websites, landing pages, and through mobile apps.
eMarketer Webinar: Keys to Online Display Advertising
The document discusses trends in online display advertising. It finds that display ad spending continues to outpace overall internet ad growth, driven by growth in video ads. While banner ads remain important, video is the main driver of new display ad dollars. The document also examines goals and metrics for branding versus direct response campaigns, and different targeting methods for display ads. It emphasizes the importance of strong creative content and integrating display into a holistic advertising strategy.
Pontiflex Spotlight
The document discusses the growth of cost-per-lead (CPL) advertising and how it benefits advertisers and publishers. It provides two examples of companies that successfully used CPL advertising: HUGGIES deployed a branding campaign through CPL advertising that increased ROI by over 50%, and Trails.com connected with new advertisers through CPL, monetizing untapped revenue streams and gaining complete control over ad revenue. The document concludes that CPL advertising is driving explosive demand as it provides increased returns for advertisers and increased revenue for publishers.
SEO for Mobile by visibility mobile
This is a presentation that did the rounds at many a show and event last year. It found itself in the inbox of a few big brands - now new clients for us. We are going to update this presentation but we thought we would share it with you.
Appday mobtimizers-presentation-final
Learn how to growth your app with App Store Optimization, Apple Search Ads and App Push Strategies and Technology. Cases and examples.
Thanks for the Memory
Presentation on Oracle memory optimization. Presented at Perth AUSOUG 20/20 Conference November 2009.
Map of WWII Europe theatre
The document appears to be a map or diagram of military units and commanders in the European Theater from November 1942 to May 1945. It shows several Task Forces (Eastern, Western, Center) led by various commanders including Montgomery, Clark, Patton, and Alexander. It also lists Army Groups such as the 15th Army Group led by Alexander and the 12th Army Group led by Bradley that were likely involved in key battles and campaigns in this stage of the war in Europe.
Cold war (1)
The document summarizes the key events of the early Cold War period from 1947-1970. It describes the ideological struggle between the Western democracies led by the US and the Eastern bloc nations led by the Soviet Union. This included espionage, an arms race, proxy wars, and the division of Europe into NATO and Warsaw Pact alliances. It also outlines the major crises and conflicts of the period including the Berlin Blockade, Korean War, Cuban Missile Crisis, and Vietnam War. Finally, it discusses the growth of European economic integration through organizations like the ECSC, EEC, and eventual formation of the European Union.
Stormwater Management Using State Revolving Funds
http://www.ohm-advisors.com. A look at stormwater management projects, including stormwater best management practices (BMPs) funded using State Revolving Fund program. Michigan's State Revolving Fund (SRF) is a funding source dedicated to improving water quality. SRF was created under the Federal Clean Water Act. Section 319 authorizes SRF loans to implement non-point source pollution projects.
More Related Content
What's hot
Website Strategies For Sm Bs Slideshare
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
Overcoming the Challenges of Mobile Attribution
This document discusses the challenges of mobile attribution in marketing. It notes that 90% of consumers use multiple devices and marketing has largely moved to mobile platforms. However, attribution tools have not fully accounted for mobile interactions like phone calls that are important sources of leads and sales. The document proposes using call tracking data to improve attribution of interactions across channels to identify the most effective paid search keywords, emails, pages, and other campaigns that are driving calls and conversions. It provides examples of how leveraging call data in this way helped optimize campaigns and improve call response rates by over 30% for some companies.
Trends for 2017Benu and Walter
The document discusses key digital marketing trends for 2017. Mobile will continue to dominate, with mobile-first design and Accelerated Mobile Pages (AMP) becoming critical for performance. Voice search will also grow rapidly through voice-activated devices. Brands need an online identity across channels to be found, and should develop omni-channel strategies to engage customers everywhere. Conversion optimization requires understanding the customer journey across devices and channels over multiple visits.
ROI positive User Acquisition for mobile games
This presentation outlines how mobile app/game developers can acquire new users on a profitable level.
First it gives an outline of how user acquisition has changed over the past two years.
Then it shows the process of buying traffic in a ROI positive way.
Lastly it summarizes the launch timeline to prepare for a successful app release.
Empowering Your Mobile CRM and Loyalty Strategy
Here is the presentation that I gave at Ad-Tech Singapore in June 2012 about the shifting of B2C CRM to the cloud, and 8 key things marketers can do to make their mobile CRM programs more engaging and effective.
Digital Marketing Strategies for Financial Services
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
Connecting Quality Impressions to Performance the Evolution of MASS Marketing...
PubCon panel : Advanced 411: Affiliate Networks and CPA Advertising
Cost per action (CPA) is another method use performance marketing to monetize traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.
This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.
This panel segment lead by MediaTrust CEO Peter Bordes talks about the future of performance marketing as internet marketing evolves from mass marketing to me marketing strategies and tactics.
MORE HERE http://ityb.it/6fVGOj
Mobile App User Acquisition Management
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
2016 SMX Advanced - Top Takeaways
1. Attendees of the 2016 SMX Advanced conference in Seattle shared actions they planned to implement based on what they learned.
2. These included focusing more on accelerated mobile pages and keyword matching, testing price points in bidding, adding voice search queries, and exploring advertising options on Amazon.
3. Other plans involved trying n-gram query mapping, leveraging trends across search and social channels, implementing AMP to improve analytics, and rewriting ads for Google's new expanded text format.
Mobile User Acquisition Done Right
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
Display Advertising in Digital Marketing
Display advertising is advertising that appears on websites or apps. It includes banners, images, video, and other formats. Display ads aim to deliver general brand messages and advertisements to site visitors. Major platforms for display ads include Facebook, Twitter, and Google. Display advertising spending has surpassed search advertising and desktop display ads, with mobile display growing rapidly. Programmatic or real-time bidding has transformed how display ads are bought and managed.
Strings Customer Attached
This document provides an introduction to Strings Customer Attached, a customer relationship management (CRM) firm. It summarizes the company's services and goals, which include maximizing the customer experience across marketing initiatives, delivering customer-centric and results-driven strategies, and creating solutions that increase customer satisfaction and returns. It then introduces the three co-founders and their relevant experience in digital marketing, loyalty programs, and account management. Finally, it provides examples of projects the company has worked on, such as a school activation program for Johnson & Johnson and an interactive CRM center for Asian Paints.
Digital Cusp - Anatomy
This document provides an overview of digital marketing and how its various components work together. It breaks digital marketing down into two main components: traffic generation and traffic conversion. Traffic generation involves getting customers to engage through various digital channels like search marketing, display marketing, affiliate marketing, email/SMS marketing, and social media marketing. Traffic conversion is about getting site visitors to interact in a valuable way, such as making a purchase, by optimizing the user experience on websites, landing pages, and through mobile apps.
eMarketer Webinar: Keys to Online Display Advertising
The document discusses trends in online display advertising. It finds that display ad spending continues to outpace overall internet ad growth, driven by growth in video ads. While banner ads remain important, video is the main driver of new display ad dollars. The document also examines goals and metrics for branding versus direct response campaigns, and different targeting methods for display ads. It emphasizes the importance of strong creative content and integrating display into a holistic advertising strategy.
Pontiflex Spotlight
The document discusses the growth of cost-per-lead (CPL) advertising and how it benefits advertisers and publishers. It provides two examples of companies that successfully used CPL advertising: HUGGIES deployed a branding campaign through CPL advertising that increased ROI by over 50%, and Trails.com connected with new advertisers through CPL, monetizing untapped revenue streams and gaining complete control over ad revenue. The document concludes that CPL advertising is driving explosive demand as it provides increased returns for advertisers and increased revenue for publishers.
SEO for Mobile by visibility mobile
This is a presentation that did the rounds at many a show and event last year. It found itself in the inbox of a few big brands - now new clients for us. We are going to update this presentation but we thought we would share it with you.
Appday mobtimizers-presentation-final
Learn how to growth your app with App Store Optimization, Apple Search Ads and App Push Strategies and Technology. Cases and examples.
What's hot (17)
Digital Marketing Strategies for Financial Services
Digital Marketing Strategies for Financial Services
Connecting Quality Impressions to Performance the Evolution of MASS Marketing...
Connecting Quality Impressions to Performance the Evolution of MASS Marketing...
eMarketer Webinar: Keys to Online Display Advertising
eMarketer Webinar: Keys to Online Display Advertising
Viewers also liked
Thanks for the Memory
Presentation on Oracle memory optimization. Presented at Perth AUSOUG 20/20 Conference November 2009.
Map of WWII Europe theatre
The document appears to be a map or diagram of military units and commanders in the European Theater from November 1942 to May 1945. It shows several Task Forces (Eastern, Western, Center) led by various commanders including Montgomery, Clark, Patton, and Alexander. It also lists Army Groups such as the 15th Army Group led by Alexander and the 12th Army Group led by Bradley that were likely involved in key battles and campaigns in this stage of the war in Europe.
Cold war (1)
The document summarizes the key events of the early Cold War period from 1947-1970. It describes the ideological struggle between the Western democracies led by the US and the Eastern bloc nations led by the Soviet Union. This included espionage, an arms race, proxy wars, and the division of Europe into NATO and Warsaw Pact alliances. It also outlines the major crises and conflicts of the period including the Berlin Blockade, Korean War, Cuban Missile Crisis, and Vietnam War. Finally, it discusses the growth of European economic integration through organizations like the ECSC, EEC, and eventual formation of the European Union.
Stormwater Management Using State Revolving Funds
http://www.ohm-advisors.com. A look at stormwater management projects, including stormwater best management practices (BMPs) funded using State Revolving Fund program. Michigan's State Revolving Fund (SRF) is a funding source dedicated to improving water quality. SRF was created under the Federal Clean Water Act. Section 319 authorizes SRF loans to implement non-point source pollution projects.
Raising A Child With A Chronic Illness
Raising a child with a chronic illness involves grieving the loss of the original dreams and plans for the child's health. It is important to understand the legal protections under laws like the ADA and IDEA. Allowing yourself and your family to grieve is part of accepting the diagnosis and moving forward. Finding humor and celebrating strengths can help empower the child and make advocacy an positive outlet. Connecting with other families in similar situations provides crucial support.
Dodd Frank Action Items for Compensation
This presentation summarizes the key provisions of the Dodd-Frank Act relating to executive compensation and investor protections. The Dodd-Frank Act aims to protect confidential and proprietary information included in this material and it may not be disclosed or provided to any third parties without the prior consent of Equity and Performance Consulting.
The Use of Query Reformulation to Predict Future User Actions
Using query reformulation data from search logs, researchers can build profiles of users that describe what they are interested in, what they may do in the future, and other attributes. Specifically, analysis of query sequences can provide information about a user's location, topics of interest, complexity of searches, commercial or purchase intent, and likelihood of clicking on results. While analysis of individual queries provides some insights, examining large datasets is needed to develop automated methods for comprehensive user profiling.
Music Row\'s Newest Star
Crain held an open house for their newly completed Hilton Garden Inn project in Nashville's Music Row area. The 9-story hotel has 192 rooms, including suites, kings, and doubles, along with amenities such as a bar/lounge, grille, fitness room, pool, and outdoor terraces with spectacular views of Nashville. For more information, contact Lizabeth Theiss or visit Crain's website.
Sustainable Suburbs: From Drivable Suburbanism to Walkable Urbanism
The document discusses the history and trends of suburban development in the United States. It begins with how suburbs originated from concepts like the Garden City and Radiant City models in the early 1900s. After World War 2, the rise of automobiles and highways enabled large-scale suburbanization in a drivable, car-centric form. More recently, demographic and market trends show a shift away from drivable suburbanism toward more walkable, mixed-use communities. The document advocates for creating sustainable suburbs through redevelopment, mixed uses, connectivity, public spaces, and green initiatives.
Big datacamp2013 share
The document discusses how big data and new technologies are creating a "perfect storm" that could potentially harm businesses that do not utilize analytics to gain insights from customer data. It provides examples of how retailers can use big data to gain advantages over competitors by personalizing the customer experience through predictive recommendations and dynamic pricing. The author argues that data science capabilities are needed for mainstream businesses to compete against companies that leverage big data analytics.
Lesson 07 Ist402 Keywords Take 02
Lesson_07_ist402_keywords_take_02 Note some of these slides are based on a presentation from Theresa Flaherty
Wheels of Progress: Downtown Planning 2.0 Beyond the Vision
The document outlines a Downtown Advance plan for Wooster and Medina, Ohio to guide redevelopment. For Wooster, the plan identifies redevelopment opportunities through community engagement and market analysis. It recommends projects like streetscape improvements, converting alleys to greenspace, and developing a downtown park. For Medina, the plan conducted outreach and identified target redevelopment sites. The market assessment found demand for apartments and office space. The plan recommends developing these sites to advance the cities' goals and catalyze continued private investment downtown.
Carpet Advantage 2
Carpet Advantage is a flooring store located at 213 S. Industrial Circle in Urbana, IL that offers a wide selection of carpet styles including innovative eco-friendly options. They also carry area rugs, laminates, sheet vinyl, vinyl tiles, and hardwood floors.
Optimize Oracle On VMware (Sep 2011)
This document discusses optimizing Oracle databases that run on VMware virtual machines. It covers VMware's memory, CPU, and I/O resource management and provides recommendations for configuration. Key points include using memory reservations to avoid swapping, allocating enough vCPUs while avoiding overprovisioning, dedicating storage and enabling Storage I/O Control for I/O performance. Oracle RAC support on VMware requires Oracle 11.2.0.2 or higher.
My Book
Constantine Chew is an experienced creative director with 14 years of experience working on international and local brands across Asia. He has worked at agencies such as TBWA\Hakuhodo China, Leo Burnett Vietnam, and Phibious Vietnam. His work spans categories such as consumer goods, automotive, banking, and tourism. He specializes in creating integrated campaigns that bring creative concepts to life across TV, print, outdoor, and digital platforms.
Viewers also liked (20)
The Use of Query Reformulation to Predict Future User Actions
The Use of Query Reformulation to Predict Future User Actions
Sustainable Suburbs: From Drivable Suburbanism to Walkable Urbanism
Sustainable Suburbs: From Drivable Suburbanism to Walkable Urbanism
Wheels of Progress: Downtown Planning 2.0 Beyond the Vision
Wheels of Progress: Downtown Planning 2.0 Beyond the Vision
Similar to Mobile Marketing 101 for Small Business
Mobile Marketing Sales Presentation - talon
This document provides an overview of Talon Local Marketing Group and their mobile marketing services. Talon specializes in mobile marketing strategies including mobile websites, apps, QR codes, text messaging and more. They discuss trends in mobile usage and how mobile is changing consumer behavior. Talon promotes the use of their premium responsive mobile websites and sample mobile marketing campaigns and tools to help drive brand awareness, conversions and customer loyalty.
Let's Talk Business - Mobile Internet 07.06.11
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Cirology Mobile Marketing Made Easy
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
LMS Solutions
Stop Playing Hide & Seek with your potential customers. Let them easily find you instead of your competition.
Mobile Marketing Fundamentals - Downtown Ventura Organization
This document discusses the importance and growth of mobile marketing. It notes that almost 5 times as many mobile devices exist as computers, and 89% of major brands plan to market via mobile phones. It then provides information on developing mobile websites, using mobile messaging to promote businesses, creating mobile apps, and enabling mobile commerce. The document encourages attendees to consider these mobile marketing strategies and how they could implement them for their own business.
Social, Mobile & The Future of Retail
The document discusses how mobile has become essential for retail omni-channel strategies and the future of retail mobile experiences needs to be lean, agile, and data-driven. It emphasizes the importance of rapid iteration based on analytics and user testing. To stay competitive, retailers need to adapt quickly to changes and embrace continuous delivery. They should also leverage the full capabilities of mobile devices and build omnichannel experiences on a single codebase.
Marketing Made Easy through Mobile in 2014 And Beyond
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
Mobile Marketing Made Easy - What you need to do to Grow Your Business
This document provides an overview of mobile marketing services offered by Mobile Marketing Pro LLC. It discusses how mobile strategies can increase customer awareness, engagement, and purchases. Key services highlighted include premium responsive websites, mobile apps, QR codes, text messaging, geo-location tools, and social media integration. Statistics are presented showing the growth of mobile internet and coupon usage. The benefits of different mobile tactics like websites, apps, and beacons are compared. Sample mobile applications like loyalty programs and mobile commerce are also described.
Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
LSA Bootcamp San Francisco: Mobile Marketing: What You Need to Know
Speaker Name, @socialmediahandle
Mobile search is increasingly important as people now check their phones 150 times a day. 50% of all searches are now mobile, with 70% of conversions occurring within 5 hours of a mobile search. Marketers must anticipate how customers will search for them on mobile, connect with them during mobile searches, and give customers opportunities to convert on mobile to truly "be there" for customers.
Mobile Marketing: What you need to know, or get left behind
Betsy and Terry Fontaine presented a seminar on mobile marketing on Sept 16th, 2014. They discussed topics including mobile adoption trends, techniques for mobile marketing, and the future of mobile. Mobile adoption is growing rapidly, with over 1 billion monthly active mobile Facebook users. Mobile marketing techniques discussed included SMS text messaging, mobile apps, location-based services, and QR codes. The presenters concluded by introducing their own company, Strategic Mobile, which provides full-service mobile marketing solutions and services.
eCommerce, Mobile and mPayments
This document summarizes key points from a presentation about ecommerce, mobile payments, and related technologies. It discusses the growth of mobile internet and smartphone usage. Mobile payments are currently limited in Denmark but growing rapidly elsewhere using techniques like location-based offers, mobile coupons, and identification via phone numbers. Banks are exploring mobile banking and payment options to build on this trend. Successful mobile strategies focus on meeting users in their mobile context, making core services easily accessible, and facilitating the transition between online and offline experiences.
Reinventing Marketing For The Small Business
Local and mobile search are becoming increasingly important for small businesses to connect with local customers online. Traditional advertising methods like the yellow pages, newspapers, and direct mail are declining in effectiveness. Having an online presence through local search listings, reviews on sites like Google and Yahoo Maps, and a mobile-optimized website can help small businesses get found locally by customers performing searches online and on their mobile devices. Providing customers with business cards to submit reviews helps maximize a business's online visibility and credibility.
Mobile Marketing 101
What agencies need to know to start planning mobile campaigns for their clients and three case studies of success.
HIA-LI Digital Marketing Presentation
This presentation covers the strategic framework to assess and implement various digital marketing tactics.
What’s New With Social and Mobile Media for Prospecting and Lead Generation
1. The document discusses new developments in social media and mobile media for prospecting and lead generation. It covers new platforms, tools, and strategies for both social and mobile marketing.
2. Some of the new social media developments mentioned include the importance of having a uniform presence across networks, listening tools to track engagement, and platforms to watch like Google Buzz and Foursquare.
3. In mobile media, new developments discussed include the rise of location-based marketing using tools like QR codes, the growth of the iPad, and optimizing websites for mobile users.
2ergo Retail Holiday Webinar
3 Easy Ways Retailers Can Leverage Mobile Marketing for the Holiday Shopping Season. Presented by Lindsay Woodworth, Director of Marketing, 2ergo.
BullsEye ROI
BullsEye Marketing is a digital marketing agency that has been in business since 2003. They offer various digital marketing services including search engine optimization, search engine marketing, social media marketing, and more. Their proprietary technologies and algorithms allow them to precisely target audiences and measure results. They can help drive quality traffic, leads, and sales for clients through strategic digital marketing campaigns.
BullsEye
BullsEye Marketing is a digital marketing agency that has been in business since 2003. They offer various paid search, SEO, and social media advertising services. Their proprietary technology and algorithms allow them to precisely target ads and measure results down to the user's IP address. They can help drive quality traffic, leads, and reduce costs for clients through targeted keywords, ad copy testing, and other optimization techniques.
Splash 7 marketing presentation
The document discusses how local businesses can take advantage of online search and mobile marketing to attract new customers. It notes that traditional advertising methods are declining in effectiveness while online searches are increasing. The author argues that local businesses need an online presence and reviews to be visible to consumers performing local searches. Their services help businesses optimize listings, generate reviews, and implement mobile and social media campaigns to reach more potential clients.
Similar to Mobile Marketing 101 for Small Business (20)
Mobile Marketing Fundamentals - Downtown Ventura Organization
Mobile Marketing Fundamentals - Downtown Ventura Organization
Marketing Made Easy through Mobile in 2014 And Beyond
Marketing Made Easy through Mobile in 2014 And Beyond
Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your Business
LSA Bootcamp San Francisco: Mobile Marketing: What You Need to Know
LSA Bootcamp San Francisco: Mobile Marketing: What You Need to Know
Mobile Marketing: What you need to know, or get left behind
Mobile Marketing: What you need to know, or get left behind
What’s New With Social and Mobile Media for Prospecting and Lead Generation
What’s New With Social and Mobile Media for Prospecting and Lead Generation
Recently uploaded
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...Nguyen Thanh Tu Collection
https://app.box.com/s/tacvl9ekroe9hqupdnjruiypvm9rdaneBBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...Nguyen Thanh Tu Collection
https://app.box.com/s/qhtvq32h4ybf9t49ku85x0n3xl4jhr15Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
Recently uploaded (20)
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Mobile Marketing 101 for Small Business
- 1. Mobile Marketing 101 for Small Business Navin Ganeshan, @Nganeshan Network Solutions John Jantsch, @Ducttape Duct Tape Marketing
- 11. Q & A
Editor's Notes
- Mobile impressions are “net-new” time 60% of time on smartphones is new activity
- Ask yourself the kind of ongoing engagement your customer will expect from you?
- For example, Roy's Restaurant earned 800% ROI with a mobile-only Google AdWords campaign using targeting based on location. ( see endnote 2 ) Jason Maloney, vice president of marketing for Roy's said, "Our hyperlocal, mobile-only campaign drove a 40% increase in calls with a CPC 67% less than desktop ads.
- Mobile search engines have different bots and algorithms than those used for traditional web search. They evaluate your website as if it was being rendered on a mobile phone, and they rank results partially based on how well the page will render on the type of phone that submitted the query. If you look in your log files, you can even see that Googlebot-Mobile has different user agents that spoof different phones, like a Samsung phone, an iPhone or an Erickson phone. In some cases, different handsets will have different search results based on the evaluations that Google makes with the different user agents. The best thing you can do to improve your mobile SEO is to ensure that the mobile crawlers and user agents determine that your content will render well and load quickly on any mobile phone. YEXT