Affiliate Marketing In 137 Seconds
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This document provides information about Forge Media, an affiliate marketing network operating in South Africa, the UK, Canada, and the US. It outlines key details about Forge Media's services, the South African online advertising landscape, performance-based affiliate marketing models, and why both advertisers and publishers benefit from affiliate marketing.
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Bonwic is a digital marketing company that offers services in digital promotion and branding to help customers engage audiences and communicate messages online. Digital marketing consists of website design and development, social media marketing, search engine optimization, online advertising, email marketing, and other strategies. It provides various benefits for businesses such as increased sales, brand recognition, and higher returns on investment.
How digital marketing help to local businesses in kurnool
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
Bibblio - NOAH19 Berlin
B2B Software & Services: Company presentation by Mads Holmen, Bibblio at the NOAH Conference Berlin 2019, 13-14 June, STATION.
Digital Marketing Workshop
This document provides an overview of a digital marketing workshop presented by Creative Ink. It discusses traditional vs digital marketing and why businesses need websites. It then covers key digital marketing strategies like search engine optimization, email marketing, social media, and mobile. Finally, it introduces Creative Ink and the full digital marketing services they offer including web design, online advertising, email campaigns, and social media strategies.
Shari Gunn
ABCs of Brand Advertising
This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can create innovative programs for brand advertisers.
Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group
Discussion on affiliate marketing affiliate perspective
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
Concern Digital Training 26th August 2015
This is a bespoke digital skills workshop I prepared for Concern Charity Worldwide. It covers paid search (PPC), search engine optimisation (SEO), display advertising, google analytics, and other insights for driving an insight led content strategy.
Internet advertising
The document discusses various types of online advertising including display ads, classified listings, rich media ads, click-through advertising, and conversion optimization. It provides details on the history and evolution of online advertising. Key points covered include advantages and drawbacks of different ad formats, metrics like click-through rates, and methods to increase conversion rates.
Demystify digital episode 2 - programmatic radio
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
True Action Introduction
TrueAction is an online marketing agency that provides end-to-end eCommerce services including search, SEO, affiliate, media, and email marketing. They have over 300 employees across offices globally. Some key facts about their business include that they drove over $500 million in sales for clients in 2009, have analytics on over $5 billion in sales, and pride themselves on their marketing expertise and integrated approach. Their services include paid search, SEO, display advertising, affiliate marketing, and social media marketing to help drive sales and brand awareness for clients.
Driving intelligent connections to consumers in Africa
Mobile has contributed immensely to the disruption of the digital marketing space. The key drivers of this disruption being Automation, Diversification, Attribution and Personalization.
The digital agency's role in all of this is to continually use these to unlock the highest possible value for their brands by driving intelligent connections to consumers.
All of this is enabled by data-driven marketing which is powered by these four pillars: Understanding the consumer's journey; Applying multi-channel marketing; Personalizing each customer's experience and Utilizing performance drivers (data, channel, ad formats & tools).
Get Personal Across Touchpoints
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
Display Ad Ecosystem 3 16 10 J L
The document discusses the online display advertising ecosystem and provides advice for advertisers. It outlines the main players in the ecosystem, including ad agencies, publishers, ad networks, and ad exchanges. It also discusses different display ad formats and technologies. The document recommends that advertisers consider which options are best suited to reach their intended audiences and help manage their campaigns effectively while optimizing costs.
AdReady Display Ad Ecosystem
The document discusses the online display advertising ecosystem and provides advice for advertisers. It outlines the main players in the ecosystem, including ad agencies, publishers, ad networks, and ad exchanges. It also discusses different display ad formats and technologies. The document recommends that advertisers consider which options are best suited to reach their intended audiences and help manage their campaigns effectively while optimizing costs.
Performance Marketing Association Catalyst Group
The Performance marketing association has launched a new working group called the "Catalyst Group" formed and lead by MediaTrust CEO Peter Bordes.
The working groups charter is to foster industry growth and advancement thru technology, innovation and business development within the PMA and performance marketing industry as well as building technology driven partnership into other verticals in the digital media and marketing industry and the finance community.
Online Advertising
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
Digital training trainees edition 1.1
This document provides an introduction to digital media and the internet. It discusses how businesses can acquire customers online through search engine optimization, search engine marketing, digital advertising, and social media. Specific topics covered include how search engines work, the benefits of digital advertising like targeting and measurement, types of internet ads like banners and display ads, and how major social media platforms can help generate business leads. The document also discusses concepts like cookies, measurement metrics, and how customer retention is important online.
Digital Training trainees edition 1.1
Digital Media sales training slide deck for Primedia International sales teams in Bahrain, Qatar, Oman, UAE
eCMO 2010 How to better measure and optimize display media
Httpool is an online advertising solution provider focused on emerging markets. They offer broad reach across their ad network inventory with pricing, targeting, and measurement options. Their goal is to deliver results for advertisers. Httpool advocates for real-time optimization of ad campaigns and targeting based on user behavior and retargeting drop-off users. They also offer a pay-per-visit model to guarantee traffic to sites and help increase registrations and conversions through optimization. Httpool tracks a variety of metrics beyond last-click attribution to better evaluate the impact of display advertising.
Similar to Affiliate Marketing In 137 Seconds (20)
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
How digital marketing help to local businesses in kurnool
How digital marketing help to local businesses in kurnool
Discussion on affiliate marketing affiliate perspective
Discussion on affiliate marketing affiliate perspective
Driving intelligent connections to consumers in Africa
Driving intelligent connections to consumers in Africa
eCMO 2010 How to better measure and optimize display media
eCMO 2010 How to better measure and optimize display media
Affiliate Marketing In 137 Seconds
- 2. All you need to know aboutAffiliate Marketingin just 137 seconds30 minutes! Branding. Leads. Sales. Results.
- 3. 8 year track record in Online Performance Based Marketing. Providing Technology, Implementation, Consulting & Outsourced services. About Forge Media
- 4. OfferForge.com Affiliate Network Performance Based Affiliate Network USA, Canada, UK, South Africa. Market Place for Advertisers to meet Publishers Large brand name advertisers. 8,000 South African publishers Over 14,000 International publishers
- 5. Why online marketing makes sense Focused & Targeted Interactive & Fun Tracked & Measurable Highly Cost Effective SA Internet usage is growing exponentially. Falling connectivity costs, mobile access surges and increased international bandwidth is driving online behaviour.
- 6. Why use Online Marketing?
- 8. +4 Million PC based web browsers & 3 Million Mobile WAP portal / web browsers
- 9. There are over 1500 online stores in South Africa
- 10. New Media crosses LSM from 5 – 10 effectively
- 11. Reducing connection costs & increased bandwidth will skyrocket user base
- 12. Kulula.com first to reach R1,8 Billion in Sales
- 13. ABSA just passed the 1 million online banking user mark
- 15. Affiliate Media Buying Models
- 16. Long Tail Media in Action 10 Large audience mainstream Small audience influentials
- 17. Are you on Niche but Powerful Highly ranked & influential “Long Tail” sites?
- 18. There are few “high traffic” SA portals - but – thousands of untapped niche sites attracting loyal smaller audiences. They’re the LONG TAIL of Advertising. When used effectively the Long Tail reach more visitors & have a powerful influence on consumers!
- 19. Low Ad serving capacity No basis for CPM valuation Complex to negotiate No Independent Tracking No Media Buying Contacts No ‘predefined’ Rules The Problem with Buying Long Tail Media
- 20. Performance Based Marketing Pay only for Results = Reduce Risk Independent Tracking = Accountability Centralized Payment = Streamlined Operation More Publishers = Greater Impact On Demand Reporting = Full Transparency The Solution?
- 21. What you should Measure Ad Creative: Track your performance on Flash, Animated Gif, text, HTML, Embedded Video, Social Media or Games Impressions & Visitors: The number of times your advertising is served Frequency Cap: Limiting the campaign display using total impressions, clicks, repeated views or actions Ad-Targeting: Restricting cost based on country, Time of day, Dates, contextually relevant page information
- 22. What you should Measure Unique Users: The number of individuals who visit your site, see an ad or take action on an ad. CTR: The click through rate (impressions / clicks) Conversion goals: Setting up specific targeted activities (brand distribution, clicks, leads, page views) Conversion Tracking: Because Returns Matter!
- 23. Why Advertisers trust Affiliate Marketing
- 24. Why Publishers love Affiliate Marketing
- 25. EasyAds Integrated! With our new EasyAds platform Monetizing sites is simple and fast Real time eCPM optimization Individual to each publisher Better Returns than Contextual Ads
- 26. 20
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