Yaswanth Reddy has over 4.9 years of experience as a product analyst and business analyst in the telecom industry. He has a strong track record of gathering requirements, defining product strategy and roadmaps, managing product releases, and ensuring optimal system performance through cross-functional coordination. Reddy holds an MBA in Marketing and Finance and a BE in ECE, and has skills in areas such as requirements analysis, client relationship management, market research, and product documentation.

1. YASWANTH REDDY. K
: +91-9884466148
: yaswanthreddy.kmba@gmail.com
MIDDLE LEVEL ASSIGNMENTS
Product Management | Business Analysis
An enthusiastic analyst with over 4.9 years of expertise in strengthening companies to lead in highly competitive
situations with exceptional management skills
Location Preference: Hyderabad (P), Chennai & Bangalore
PROFILE SUMMARY
WORK EXPERIENCE
Dec’11-till date with Plintron Technologies Pvt. Ltd., Chennai
Client Lycatel, London
Growth Path:
Dec’11-Sep’13 as Business Analyst in Product Management
Oct’13-Apr’15 as Product Analyst in Product Management
May’15-till date as Sr. Product Analyst in Product Management
Key Result Areas
• Entrusted with the responsibility of conducting SPOC-BSS (Telecom- CRM/POS/SCM/CBOS/Billing) for all
products.
• Formulating product requirement document which covers product level requirements with elaborated use
cases both system level, end user level, test scenarios & system limitations.
Product Strategy
Requirement Gathering &
Analysis
New Product Evolution Plan
Product Roadmap
Product back-log
Client Relationship Management
Requirement Workshop (KT)
Problem Solving
Owns Product Documents
UAT
Market & Competitor Analysis
Cross-functional Coordination
Go To Market Plan
• Experienced in analyzing the feasibility of gathered
requirements for new systems & enhancements to existing
systems; ensuring the system design fits the needs of the users
• Expertise in liaising between departmental end-users,
technical analysts, information technology analysts &
consultants in the analysis, design & configuration to ensure
optimal operational performance
• Skilled in defining roadmap for the product that I own.
• Competent in developing the strategy for the products by studying
the current and forthcoming trends.
• Proficient in executing strategies with cross-functional teams;
managing external marketing partners such as advertising
agencies, digital marketing firms and production companies
• Experienced in tracking product backlogs for each product by
different sources like RFP’s, support team, self-analysis, client
feedback, competitor analysis, market research, etc.
• Excellent in defining PRD, BRD & FRD with necessary use cases,
user stories, wire-frames (UI/UX) such that all stakeholders
clearly comprehend on what actually is being expected.
• An effective communicator with excellent manpower
management, relationship building and leadership skills.
• Efficient in giving training on product to prospective clients and
new joiners.

2. • Steering efforts in organizing requirement workshop to elaborate requirement to cross-functional team
involved for that particular requirement and eliminates the understanding gap
• Manages product releases for next 3 month based on client go-live plan and necessity of the enhancements.
• Authenticating the certified requirements and arriving on whether all the covered scope is available as part
of certified product by conducting PAT & UAT.
• Performing market research to understand where the company stands as part of the new features and
suggesting measures from improvement through Product roadmap.
• Proposing the roadmap requirements to management and planning for releases
• Overseeing the team of product analysts and getting the work from them.
• Researching, reviewing & reporting on competitor and rival products at regular intervals
• Performing product training to both internal and external stakeholders.
• Always maintain healthy product back-log and keep prioritizing them based on necessity.
• New product go-live plan and helping marketing team with catalogues.
• Maintains updated product features and capability documents and product documents.
Highlight:
• Played a key role in consecutively bagging Outstanding Rating for 3rd
time in last 4 years
• Handled many projects during my tenure
o 3rd
party integration projects for different activities like registration, top-up, etc
o Lyca TV service integration
o Lyca Chat service integration
o Revamp of CRM
o Revamp of SCM
o IOT (Internet of things) Market Study
o RCS Project document for 3rd
party integration
o Mobile Wallet, etc.,
Key Result Areas
As Business Analyst
• Gathered business requirements by understanding exact clients business needs
• Managed clients which is key for this profile for:
o Understanding business requirement
o Release planning
o Suggesting interim/temporary solution with current system capability
• Organized meetings during managing new requirements with both internal technical & external business
stakeholders to arrive at feasible solution to meet business requirement
• Worked with cross functional team to get the work done at the earliest
• Performed market research on customer requirement and arrive at best possible solution
• Entrusted with the responsibility of forecasting the amount of return (Potential) for this new feature
• Conveying the exact requirement (BRD) of client to engineering with sample use cases, user stories and
mockup's wire-frames) which helped developers to understand the requirement clearly without any gap
• Conducted UAT with client and made sure clients initial requirement was covered as part of enhanced product
Highlights:
• Visited client place in London for conducting several requirement meetings to understand the exact
business need; understood the requirements without any gaps in requirements and launched new features.
• Effectively been part of 8 Country F-MVNO launches during requirement gathering and release planning
• Reduced 430 Man hours of manual O & M activities through automating features
• Exhibited efficiency in suggesting many innovative ideas such as part of idea of the week
• Knowledge of telecom features and products helps me in taking decision in fast pace.
• Strong in defining about Business support system scope
ACADEMIC DETAILS

3. 2011 M.B.A. (Marketing & Finance) from Rajalakshmi Engineering College, , Anna University, Chennai
with 7.2 GPA
2009 B.E. (ECE) from TJIT, Anna University Chennai with 72%
ACADEMIC ACHIEVEMENTS
• Actively acted as Member of Madras Management Association during MBA
• Worked as part of soft-skills training during MBA
IT SKILLS
• MS Office (Word, PowerPoint & Excel)
• MS Share Point
• Internal Tools (ALM/FRR/GTAC/SR)
• Wire Frame (Balsamiq, Pencil, Online Tools)