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Svpcamp10 r2


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Svpcamp10 r2

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  9. 9. Larry McKeogh<br />@lmckeogh<br /><br />
  10. 10. Domain Knowledge<br />
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  12. 12. Collective knowledge specific to an application or market; it is distinguished from general strategic or control knowledge which are independent of the details of any particular application. <br />
  13. 13. If I had asked people what they wanted, they would have said faster horses.”<br />- Henry Ford<br />
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  16. 16. Our client is seeking a Software Search Product Manager.<br /> <br />Main Job Duties:<br />Coordinate and manage timelines, deliverables and deadlines with product marketing and development teams <br />Coordinate and manage delivery of features with product marketing and development teams <br />Create and track feature backlogs, specifications <br />Responsible for the product lifecycle <br />Provide qualitative and quantitative data on the market <br />Become an expert in the competition and business environment <br />Ensure that products support companies strategic goals<br />Requirements:<br />5+ years of software search product management <br />Experience in social networking, search, or websites required.<br />Please outline your background in your cover letter. <br />Ability to build a road map for search engine products <br />Previous experience as a software developer <br />Project management experience <br />Demonstrated success defining and launching amazing products <br />Strong technical background in web applications <br />BS or MS in computer science, business or related field<br />
  17. 17. Domains<br />Technical<br />Business<br />Market<br />
  18. 18. This role requires strong leadership in order to bring cross functional groups together to make complex decisions. Our Product Managers are considered to be the owners of the product and is therefore expected to be involved with all aspects of the product from release of first silicon through the EOL of the product. In particular the role is responsible for the market and financial success of the product. Responsibilities Include: • Program management of the product release cycle from 1st silicon through production• Planning, managing, and executing global product launches• Alpha customer coordination and support• Development of product collateral including sales training tools, sales presentations, and competitive positioning• Coordinate and conduct sales and partner training• Competitive analysis, differentiation and positioning • Product P&L Strategy and Management (GM, COGS and pricing targets)• Managing pre-production product builds and initial product volume ramps• Work with Operations on manufacturing critical issues such as capacity, key product delivery, inventory, critical quality issues etc.Qualifications and Experience:• 6+ yrs of product management experience in the semiconductor or electronics industries• 2+ yrs of demonstrated project/program management skills with the ability to drive fast accurate decisions• Demonstrated experience creating and executing detailed product release plans that drive sales and revenue• Strong leadership and influencing skills • Effective analytical and problem-solving skills, with the ability to apply creative solutions. • Experience working on multiple products and projects simultaneously• Highly motivated and results driven• Exceptional written and verbal, organizational skills with a strong attention to detail• BA/BS in Engineering, a MBA desirable• Imaging or IC design experience is a plus<br />
  19. 19. Market Segmentation<br />B2B<br />Software or hardware <br />Company size<br />Market growth<br />Market served<br />Work environment<br />Customer type<br />Employee type<br />Competitor<br />How about the decision maker?<br />
  20. 20. SUMMARY OF POSITION: The Product Manager will be responsible for evaluating market input for new and existing security and life safety products, leading product development and managing the product line throughout the product life cycle via a disciplined stage gate process. The ideal candidate will possess a blend of business and technical savvy, and can communicate effectively with others in both contexts.<br />DUTIES AND RESPONSIBILITIES• Work closely with internal and external resources to identify new product opportunities and gaps in product functionality. Present product recommendations with analysis of business opportunities for best use of resources and return on investment.• Drive product definitions/requirements, which translate and balance business needs, customer needs and technological capabilities into features and enhancements.• Lead cross-functional teams, serving as product manager and sometimes also project manager, to define product requirements, establish milestones, manage the development and implementation against goals.• Communicate product status, key issues and launch plans to key constituents across the xxxxxxxorganization including senior management, engineering, sales, operations, marketing, technical and customer service teams.• Monitor the competitive landscape and measure product performance to identify key levers of improvement.• Work with marketing communications and sales to define and manage product launch including: positioning and market segmentation, messaging, pricing, required marketing communications/promotion, sales strategy, customer training and support.• Interface with marketing communications and sales to guide the creation of manuals, product literature, white papers, technical presentations, and sales tools.• Manage existing products on an ongoing basis, including product line extensions and enhancements, prioritization, forecasting, and related activities.<br />QUALIFICATIONS:• Minimum 5 yrs experience as a Product Manager in B2B market with software and/or electronic product emphasis.• Demonstrated ability to think strategically, yet implement at the tactical level.• Strong analytical problem solving, organizational, and project management skills absolutely required.• Excellent written and oral communication skills. Must be comfortable in front of customers, sales teams, and executives.• Ability to work in a cooperative manner to coordinate efforts from multiple functional areas or entities to achieve a specific goal.• Specific experience in successfully developing and managing new product development projects including a proven ability to champion products and drive to key decisions.<br />
  21. 21. … At this time we are looking for someone with xxxxx industry background more than software because of the current products in the pipeline.  That does not mean you are out of the running, it is a matter of honing in on what we really need…<br /> <br />…Right now we are looking at xxxxx industry experience, but that information is not meant to discourage you…<br />HR Response<br />
  22. 22. Thank you for the update regarding the position and your desired qualifications.  I had a discussion with a number of other product managers on Wednesday about domain knowledge vs. basic Product Management skills.  There was a leaning that product/market insight was the easy part of being a PM.<br />My Reply<br />
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  24. 24. Larry McKeogh<br />@lmckeogh<br /><br />