Yahoo's marketing strategy focuses on developing a social networking service to attract and engage more users on their website. They aim to combine all their services like messaging, mail, news and sports into a fully integrated social network with personal profiles. This will allow them to sell more advertisements. The initial budget is $25,000 with monthly server costs of $100-200 that will increase as the network grows and more employees are required. Success will be measured by increased website traffic and understanding users' interests to price advertisements appropriately.

1. Yahoo! Marketing StrategyBrendan Dellicolli

2. HistoryFounded in 1995Chairman: Roy J. BostockHeadquarters in Sunnyvale, CAFormerly best known for search engine

3. ChallengesAttracting people to their websiteBeating out competitors who offer similar servicesBuilding brand imageReminding past Yahoo users what they offer

4. GoalsYahoo's main goal is to get the most traffic on their site on a day to day basisOffer a range of services to usersBecome much more than a search engineAttracting more NEW & dedicated users

5. Key ComponentsDevelop a social networking service on the websiteAttract people to all aspects of the websiteNew website will focus on networking with people, gaining friends & discussing newsSell advertisement space for more profit

6. Integrating a social networkGetting people to interact more on YahooImplementing a social networking applicationUtilizing new technology such as smart-phonesAdd a dating profile aspect

7. ThemeThe personal profile will be accessible and transferrable throughout the websiteCombine the multiple services offered(current messaging and mail system/news and sports)Create a fully integrated website

8. Budget &timelineStart-up price ~ $25,000 (given current resources)Starting monthly rate (server costs) ~ $100-$200Price will increase once more people join the networkMore employees will be needed

9. Metrics of SuccessMeasure and record website traffic before and after new implemented strategyDiscover: where the website traffic is coming from and going to, how long they stay, who they are, and what they are interested inAdjust cost for appropriately positioned advertisement banners accordinglyFind out what users are saying about the new addition on TrackUr

10. Thank you!http://newmediadl.comhttp://www.yahoo.com/http://www.trackur.com/http://www.ndot.in/