A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Tells about:
What is Social Media Advertising
How social media channels are used for advertising.
how social media advertising strategy used in better performance
ROI in using the social channels for advertising
Social Media Advertising tips
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
ATLAS: 5 steps to defining your customer's journey to create better contentZontee Hou
Use these 5 steps to build clear customer personas and purchase journeys, then plan content designed to capture relevant leads for your business. Visit MediaVolery.com for more resources.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Tells about:
What is Social Media Advertising
How social media channels are used for advertising.
how social media advertising strategy used in better performance
ROI in using the social channels for advertising
Social Media Advertising tips
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
ATLAS: 5 steps to defining your customer's journey to create better contentZontee Hou
Use these 5 steps to build clear customer personas and purchase journeys, then plan content designed to capture relevant leads for your business. Visit MediaVolery.com for more resources.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
5 ways to amplify your content marketing and native advertisingChase McMichael
What's Native Advertising, 5 Ways to Amplify Your Content Marketing VIDEO http://youtu.be/iQBty6NngNg
Presented by Chase McMichael, Co-Founder, InfiniGraph
- Wednesday, October 1, 2:00 ET -
You produce content but...no one reads it? That's a problem. Chase McMichael founded InfiniGraph 4 years ago to help companies get more eyeballs on, and leads from, their content. He has worked with companies like Oracle, Sprint, Chase Manhattan, and Hearst Corp. He has received multiple national marketing and technology awards. And in this webinar he'll teach us how to get more mileage out of our content.
In this webinar you'll learn:
How to amplify your content all the time
On and off domain content amplification
What's native advertising? Scale in context
How to mobilize your content marketing
Digital India - What It Means For Your Brand's Digital Marketing StrategyFutuready Media
The young India today considers high speed internet as a core utility, a plethora of choices as a necessity and speed and ease as must-haves.
This presentation highlights insights about numbers and the scale to assist you set the digital strategy for your brand.
Research conducted by Pretarget and Yahoo shows that 27% of consumers searched for a
business after seeing a display ad, and conversions increased by 59% when users did searches
related to display ads. So, it is obvious that display advertising is vital in accelerating your
business.
If you are keen on online business, “Singlebag” is here for you to make your business dream
come true while being able to operate your business with ease. Start and run your very own
business effectively with Singlebag and promote your brand with display advertising.
Digital School Atlanta - Social Media Advertising DemystifiedBillMo
Social Media Advertising Demystified.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube
In this presentation we will discuss The State of Social Media Advertising. We explore the rapidly evolving world of paid media advertising on the social web and demonstrate the importance of taking a scientific and strategic approach to regain the organic audience that you lost when networks such as Facebook changed their reach algorithm.
Online advertising is one of the most important forms of marketing today. If you are not making yourself heard online then really you are going to miss out a huge amount of traffic. Online advertising refers to the use of websites and other online sites as advertising material.
Social media-Management-Services-presentation-for-Greater-Bentonville-Chamber...Sean Morrison
Social Media presentation created by Simplemachine during the Summer of 2017 to members of the Greater Bentonville Area Chamber of Commerce. Contact Simplemachine today for Social Media Management Services at https://simplemachinedesigns.com/social-media/
HOW-SIMPLE.COM
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
4. Display Advertising is a type of
digital advertising that comes in
many forms. The most prevalent
being banners ads seen across
various websites including email
platforms, social media sites and
other websites you visit on a regular
basis.
http://www.lindseyinteractive.com/display-advertising/