Display advertising is a digital advertising method primarily featuring banner ads on various websites and platforms. It includes traditional display ads, retargeting strategies, and social media advertisements, especially on popular platforms like Facebook. The document highlights the significance of display ads in reaching consumers who spend considerable time on mobile apps.

1. Display Advertising 101

2. Agenda
1. What is Display Advertising
2. Traditional Display
3. Retargeting
4. Social Media Ads
5. Display InApp

3. What is Display Advertising?

4. Display Advertising is a type of
digital advertising that comes in
many forms. The most prevalent
being banners ads seen across
various websites including email
platforms, social media sites and
other websites you visit on a regular
basis.
http://www.lindseyinteractive.com/display-advertising/

5. Traditional Display

6. Banner ads are placed across websites such as Yahoo!
NBC and Fox News. Visitors see these ads and begin to
become familiar with your business.

7. Retargeting

8. How Does Retargeting Work?

9. Social Media Ads

10. Facebook Advertising

11. 11 Copyright 2015, ReachLocal, Inc.Display InApp

12. Display InApp
Consumers spend over 3 hours per day
on mobile devices & 86% of that time in
mobile apps

13. Thank you!