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Formulating Nonmarket Strategies for Governmental Arenas (FedEx Case Study) 
                                                                    Yanal Sami 
Labor Wants to End FedEx's Railway Act Protection 



FedEx Fights Back 
UPS‐Supported Bill Could Raise FedEx Labor Costs 


FedEx's Anti‐Union Drive 


FedEx to cancel Boeing jet order if labor 
organizing law passes 



FedEx's Boeing 777 order may hinge on 
labor law ($7 billion) 
The Conflict

  - Business Objective and Public Interest




Railway Labor Act                        National Labor Relations Act



  No Local
                                               Local Unions
  Unions, only
  nation-wide                                  allowed, easier
                                               to establish
  Harder to
  establish and                                and join
  join
1‐ Government Arena selection. 
2‐Applying pressure on the Boeing order = Rent Chain. $7 billion. 
3‐ Majority Building. 
FedEx Bill Strategy Analogy




Clearly making
FedEx in the RLA
jurisdiction                 Annual Authorization Bill for the FAA
Government Arena Selection


                    Conference 
     Congress 
                    Committee 


                     Less obvious 

     Too obvious 
                    Allies support 

        Big 
     Opposition        Better 
                      position 
Filibuster pivot




0    30         41      50          60    100 




            Least Costly Pivotal 
            Votes (40‐50) 

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Non-market strategy case study