The document discusses a proposed final major project (FMP) idea to create a perfume brand. The key aspects of the project include developing the scent, name, branding, color scheme, and creating advertisements. The goals are to have people enjoy the perfume and be persuaded to purchase it. Influences include a friend's perfume brand advertisement and a love of perfumes. The tone will be professional looking advertisements using techniques seen in other ads to relate to and convince viewers they need the perfume. The style was chosen to allow creative freedom and fun while trying film and editing skills.

1. what is your FMP idea? My idea/concept for my FMP is a perfume brand where I create the aesthetic/
smell etc and also make many variants of advertisements for it.
Why have you decided to make it? I decided to make a perfume brand because I saw a friend had made one
previously and it looked really pretty. I also thought that I can have a lot of
creative freedom within this.
What about your project makes it important to you? I think that the most important thing to me about my project is having the
perfect scent, name, branding, colour scheme and that people enjoy it.
Outline some of the initial influences on your idea/work and some potential
research targets (remember, research isn’t just a paper-based activity)
My friends advertisement, my love of perfumes for a long time, cutesy pink and
dainty thing, femininity.
What effect do you want to have on your audience when they see your project? When the audience see my work, I want them to be interested in my brand and
to persuade them to purchase. I want them to be content with the colour and
overall design and have them enjoy the scent.
Describe the tone/mood/style of your project [which production
techniques/characteristics are you employing?
I think that for this project I plan to create a professional looking advertisement
and have all the other things backing it up. I will be using techniques I've seen in
other ads such as making the viewer relate and making them think that they
need it
Why have you decided to make your project in this style? I decided to have this type of project because I can have fun with it and create
any style I want. It also allows me to try out film and editing again.