The document discusses solutions for improving retail performance and intelligence for airports. It notes that airports are increasingly reliant on non-aviation retail revenue. The current scenario sees limited and manual data collection from concessionaires. The proposed solution would automate near real-time POS data capture and analysis to provide retail intelligence and improve performance. This would combine sales data with other data sources to measure impact and share insights with concessionaires.

1. Imperium
Retail Intelligence
for Airports

2. BUSINESS
CHALLENGE
 Perpetual decline in aviation revenues from airlines
 Airports are increasingly dependent & focused on non-
aviation business (Retail, F&B & FOREX) as a major source
of revenue
 Change in leasing trends – Revenue Sharing
 Understanding demographic business trends
 Continuous need of measuring and influencing retail
performance
Imperium

3. CURRENT
SCENARIO
 Concessionaires measure their own sales, sales per Sq. Ft., but do
not have a vision of total sales at the airport or category
performance
 Limited collection of data
 Submission of Weekly / Monthly totals and not transaction
level
 Collected data used only for revenue share invoicing & not
for analysis
 Zero visibility on store level conversion
 Carrier contribution vs. Sales mostly available only for duty
free
 Reporting of sales data via email and not structured
 Lacks control and audit
 Billing Process lacks automation & controls
 Performance Analysis is limited & manual
Imperium

4. SOLUTION
BENEFITS
 Accurate & Consistent measurement controls
 Near real-time POS data capture & analysis to Increase agility
and responsiveness to trends
 Increase level of detail & thus capability for analysis
 Retail Intelligence to improve performance, strategize tactical
actions for proactive planning & decision-making
 Combine sales data with flight, PAX & people counting data
 Measure impact of promotions
 Share analysis with concessionaires to provide performance
analysis
 Boost performance of sales and income
Imperium

5. SOLUTION
OVERVIEW
Imperium
COLLECT
SALES & PEOPLE
COUNTING DATA
Automates receipt of sales data & footfall data to
allow subsequent analysis.
ANALYZE
PERFORMANCE
Provides insight on performance of airport
retailers and F&B operators, flights, routes, retail
categories, terminals etc.
CONTRACTS,
REVENUE & BILLING
Enables recording of commercial agreements and
determination of revenues on sales and billing of
concessionaires.
XtreMe
RETAIL POS
An optional Point-of-Sale solution aimed at airport
retails and F&B operators that provides real-time
airport sales.

6. OBJECTIVES
 Implement a low touch cost method for collection of
concessionaire sales data
 Improve controls & auditing
 Reduce latency of information
 Obtain data at detailed level of granularity
 Analyse retail and F&B sales, footfall to drive airport’s
decision-making
 Share analysis with concessionaires to boost their
performance
 Compute revenues as per concession & billing
 Enable improved resource allocation
Imperium

7. AIRPORTS ON
XTREME
IMPERIUM
Imperium
T2Mumbai

8. MODULES
Imperium
Concession
Management
Retailer Sales
Reporting
Facility
Management
Coalition
LoyaltyHRMS
Food Court
Management Finance
Foot Fall
Tracking

9. Optional component that allows
provision of point of sale software to
concessionaires with integrated
airport specific functions
Retail
Point-of-Sale Tills
Concessionaire’s Back Office
Flight Information
System
WEB PORTAL
Business Intelligence
Concession Agreements
Billing
SOLUTION
ARCHITECTURE
People
Counting
Data Transfer
Server

10. Concession
Management
General
Leasing
Casual
Leasing
Parking
Leasing
Flexible
Terms &
Tenures
6 Level
Approval
Matrix
Rental, CAM
& Utility
Invoicing
Interest
Computation
& Invoicing
Rent
Commencement
Conditions
Payment
Reminders
Manage
Buildings &
Spaces
Tenant
Contact
Management
Tenant
Renewal &
Move out
Data
Exchange
Fit out, Foot
Fall & Sales
Trackers
Standard &
MIS
Reporting
 100% web-browser based & accessible via PC, MAC or iPAD
with ‘NO’ software installation required
 Hosted on extremely secure, professional hosting
environment [SaaS model] which makes it very easy to get up
& running quickly
 Access to all lease information 24/7
 Accurate details available to meet reporting requirements
 Consistency of lease management irrespective of personnel
changes within your company
 An important move away from out-of-date systems,
spreadsheets and other archaic options
Business Benefits

11. Schedule a
LIVE Demo
Seeing is believing.
Get truly amazed by the
powerful functionality,
design, speed, versatility,
and usability
Concession
Management

12. Retailer Sales
Reporting
3000 +
Leases
45 Shopping
Centres &
Counting. 100
by 2014
100 Shopping
Centres by
2014
3
International
Airports
Accurate
Sales
Information
* Brand &
Item Category
Performance
Dashboard &
Analytics
Real-time ,
Daily or Intra-
day reporting
Automatic
Sales data
collection
Integrated
with 800+
brands
Average
Ticket Size
Sales Per
Sq. Feet
Data
Exchange
Standard &
MIS
Reporting
Seamless
Integration
with any POS
 100% web-browser based & accessible via PC, MAC or iPAD
with ‘NO’ software installation required
 Hosted on extremely secure, professional hosting
environment [SaaS model] which makes it very easy to get up
& running quickly
 Automated Sales reporting of daily sales for immediate view
of performance
 Accurate sales information from retailers. No Misreporting
 Identify trends and analyze promotions
 Dashboard screen with drill-through access to detail
 Flexibility for retailers to implement POS software of their
choice
 ADSR ready POS Software on subscription offered at
subsidized rates on demand
Business Benefits

13. Retailer Sales
Reporting
Schedule a
LIVE Demo
Enjoy one of our compact
sessions of strictly 'No
Selling' insight into how
you can drive your
company goals

14. In Times Square, from 33
storeys high, 18 counters
measure 7 people every
second through the bowtie
area.

15. Whiteley Shopping Centre and
British Land use our metrics to
analyze pro-actively the full
performance of the location..

16. Retailers, do you know if your
store is fulfilling the potential
of its location? Our unique
insights will help you measure
your entire portfolio

17. Foot Fall
Tracking
SPRINGBOARD delivers unrivalled retail
intelligence by understanding the
performance of key metrics. As the leading
provider of performance measurement, our
insights are based on the complete
customer journey from visitor counting to
sales analysis.
Unrivalled Retail Intelligence

18. Foot Fall
Tracking
Foot Fall Data
+ +
Transactional Data Other Data
+
Analytics
=
Unrivalled Retail Intelligence

19. Foot Fall
Tracking
HOW DOES IT WORK ?
SPRINGBOARD’s TST (Target Specific
Tracking) cameras and software monitor all
customers.
 LIVE counting app
 Automated reporting
 Web hosted front end for bespoke analysis
 Fully maintained and managed, no more
additional costs for the duration of the
contract
Unrivalled Retail Intelligence

20. Foot Fall
Tracking
LIVE COUNTING
This application allows you to view by hour or by zone at
any time of the day and get an instant picture
NOTE: This data is unverified and is designed to give
you a “snapshot” of performance rather than verified
data
Unrivalled Retail Intelligence

21. Foot Fall
Tracking
CASE STUDY – WHITELEY SHOPPING CENTRE
British Lands newest centre to take the complete Springboard service
Unrivalled Retail Intelligence

22. WEEKLY VISITOR REPORT
Unrivalled Retail Intelligence

23. Monthly VISITOR REPORT
Unrivalled Retail Intelligence

24. Facility
Management
Planned
Maintenance
Job
Location
Asset
Management
Resource
Management
Project
Management
Utility
Reading
Timesheet
Recording
Task
Calendar
Reactive
Maintenance
P.A.T.
Testing
Fixed
Testing
Rate
Scheduler
 Single Interface For Administrative Access
 Hosted Systems Can Be Accessed Using A Web Browser
 Standard Reports
 Access Permissions Can Be Configured At User Level
 System Administrators Can Configure System Workflows
 No Data Volume Restrictions - Unlimited Data
 Built Using The Latest Technology
 Continuous Updates
 Easy-To-Use, Clear And Concise Interface
Business Benefits

25. Facility
Management
Quotation
Management
Budget
Management
Purchase
Ordering
Contract
Management
Client
Management
Employee
Expenses
Contractor
Management
Supplier
Management
General
Survey
Invoice
Management
Enquiry
Management
Fleet
Management
Stores
Management
IT
Support
Absence
Management
Property
Management
 Single Interface For Administrative Access
 Hosted Systems Can Be Accessed Using A Web Browser
 Standard Reports
 Access Permissions Can Be Configured At User Level
 System Administrators Can Configure System Workflows
 No Data Volume Restrictions - Unlimited Data
 Built Using The Latest Technology
 Continuous Updates
 Easy-To-Use, Clear And Concise Interface
Business Benefits

26. Facility
Management
 Single Interface For Administrative Access
 Hosted Systems Can Be Accessed Using A Web Browser
 Standard Reports
 Access Permissions Can Be Configured At User Level
 System Administrators Can Configure System Workflows
 No Data Volume Restrictions - Unlimited Data
 Built Using The Latest Technology
 Continuous Updates
 Easy-To-Use, Clear And Concise Interface
Business Benefits
Room
Booking
Catering
Booking
Equipment
Booking
Visitor
Booking
Courier
Booking
Event
Booking
Transport
BookingTaxi Booking
Car Park
Booking
Accommodation
Booking
Compliance
Records
Dangerous
Occurrence
Permit
Management
DSE
Assessment
Risk
Assessment

27. Facility
Management
Schedule a
LIVE Demo
Seeing is believing.
Get truly amazed by the
powerful functionality,
design, speed, versatility,
and usability

28. Coalition
Loyalty
Coalition
Loyalty
Campaign
Management
Group
Loyalty
 HIGH CUSTOMER ENGAGEMENT
 AMPLIFY WORD OF MOUTH MARKETING
 CAMPAIGN MANAGEMENT - EMAIL & MOBILE TEXT
 KNOW YOUR CUSTOMERS
 TRACK MARKETING PERFORMANCE
Business Benefits
Social
Rewards
Cardless, NFC
& Card
Mobile ,
Tablet & Web
Apps

29. HRMS
Employee
Information
Employee
Feedback
Dynamic
Graphical
Dashboard
Leave
Management
System
Performance
Appraisal
Ad-hoc
Reporting
SMS
Integration
Attendance
Management
System
Shift
Roaster
Recruitment
Controlled
Exit
Management
Complain
Center
Standard &
MIS
Reporting
Payroll
Management
System
Integration
with external
API’s
 Better people management with PRISM
 Get more control by centralizing all your employee information
 Reduce unauthorized absence
 Proactive alerts mean you never miss an important date
 Produce powerful meaningful MIS reports
 Get guidance & assistance at key stages
 Work from anywhere
 Allow employees and managers to self serve
 Share data with external systems including payrolls
 Distribute & track key company documents, including who has
read them
 Identify skill gaps & training needs
 Manage Performance / Appraisals
Business Benefits

30. HRMS
Schedule a
LIVE Demo
Enjoy one of our compact
sessions of strictly 'No
Selling' insight into how
you can drive your
company goals

31. Food Court
Management
Solution
Manage
Customers on
the fly
Touch Screen
Interface
Card Issues,
Top-up &
Refunds
Multiple
Supplementary
Cards
Unique Card
Identifiers
Generate
Unique Card
Numbers
Centralized
Cash
Collections
Multiple
Tenders
Manage Card
Stock
Standard &
MIS
Reporting

32. Food Court
Management
Solution
Local Area Network
Application &
Database Servers
Cash Counter 1
Cash Counter 2
XtreMe Foodie POSXtreMe Foodie POS XtreMe Foodie POS
Solution
Architecture

33. Food Court
Management
Solution
Schedule a
LIVE Demo
Seeing is believing.
Get truly amazed by the
powerful functionality,
design, speed, versatility,
and usability

34. Finance
Solutions that move business
 Monitor business activities to ensure best performance
 Cost effective tool to help decision-making in real time
 Improve responsiveness to activities that impact your
business
 Combine multiple reports from different Modules
 Get quick view of your business even on the move on
Executive Dashboard
 Built in Business Intelligence Tools for Business Growth
Analysis
 Reporting capabilities eliminate the need for a separate
reporting tool
Business Benefits
Inventory
Management
Warehouse
Management
Payroll & HR
Management
Fixed Asset
Management
Job / Project
Costing
Supply Chain
Management
Business
Intelligence
Material
Planning
Production &
Planning
Financial
Management
Standard &
MIS
ReportingSystem Tools

35. Imperium
Thank You