An detailed overview of experience design and the associated frameworks and models that governs the user experience methodology. The presentation aims to develop a high level overview with a focus on the principles and methodologies in place.

1. XDThe Experience paradigm

2. 5 Minute exercise
• Client- hmm…I think I desperately need a online Movie booking Application ( do I need one…?)
• Business – Ok, (Great catch!!!wow), seems we have great people who can do it in Minutes!!!
• Client – (Minutes!!!!) hmm…let me think
• Business –(icing on the cake!!!) By the way do you like a demo application in 10 minutes!!!
• Client- (in 10 minutes!!!)ok I give you 5 minutes!!!! ( I won!!!)
• Business- THANKS!!! (Got it !!!)
• And the WAR begins!!!!

3. Experience Design – the vocabulary
• A term - a particular set of words used to describe something and
definitely its not a sentence
So what is it actually?

5. The term Experience
the process or fact of personally
observing, encountering, or undergoing
something: knowledge or practical
wisdom gained from what one has
observed, encountered, or undergone:
Philosophy.
the totality of the cognitions given by perception; all that is
perceived, understood, and remembered. that can be
objective (can be measured) or subjective(personal)

6. Its all about people!

7. Design
Design is the conscious and intuitive
effort to impact meaningful order.
Victor papanek - industrial designer

8. Design in not creation, its about solving
problems

9. Can we design experience?
Possibly Yes ,
We can simulate experiences
Must be backed up by concrete Research
Design backed up by data (Research)
Challenges
Experience is subjective
Its intangible (Tricky, Cant be seen, described
but can only felt)
Being agnostic(Thinking in uncharted Region)

10. The evolution

11. Times has changed!
Traditional ways of doing business won't simply
work
Building products is no more guess work or
stumbling upon surprises
Market changed, Users changed , Technology
changed
Millennials and Z’s satisfy not for the good but
for the best

12. The Real Picture
• Less Than 0.01 Percent of
Consumer Mobile Apps Will
Be Considered a Financial
Success by - Gartner
• Major reason being
software failure is poor
requirement definition

13. The Experience paradigm
https://en.wikipedia.org/wiki/Abraham_Maslow
Abraham Maslow
was an American psychologist who was
best known for creating Maslow's
hierarchy of needs, a theory of
psychological health predicated on
fulfilling innate human needs in priority,
culminating in self-actualization.
Hierarchy of needs Model

14. Human Centered Design

15. Customer experience Model

16. Experience eco system

17. Mapping the experiences

20. Case study – Philips Wake up light
Stop being woken up | Start waking up

22. Tesla –
Retail experience

24. GE –
Patient experience

26. Thankyou!
Your comments please!
By Dhanesh T.K