Excerpt from the book Design Thinking for Startups

2. • According to a study, there are
• 472 million entrepreneurs in the world and
about 100 million startups open up annually of
which 75 percent of venture-backed startups
fail
• More than 50% of the businesses fail in the
first year
• Another 30% of new businesses fail during the
first two years of being open, another 50%
during the first five years

3. • Let me ask you a few straight questions to your face, – about your
product or the service
1. Is there a need or desire for the product?
2. What is the trigger, what is the need, is this a new product you intend
to invent or is it a breakthrough idea to revolutionise the current
marketplace?
3. Did you identify any pain area which you meant to address?
4. Can the customer buy it?
5. Why should anybody buy your idea or your product or service,
6. What experience you would provide which is different from the way
need is met currently? Is it affordable, is it a mass market product or
are you looking at a niche market?
7. Is the size of the potential market adequate?
8. What is the current market size?
9. Who are the major players? What is that they are doing right now?
10. How do you intend to make inroads? How do you make people aware of
your product or services?
11. Is the opportunity big enough or is it just fishing in the dry pond?

4. • Let me ask you a few straight questions to your face, – about
your product or the service
1. Could it be created with available technology and materials, or
would it require a breakthrough of some sort?
2. What is your big idea? Is it revolutionary? Will it make people
sit and take notice?
3. Will the final product or service satisfy the market?
4. How do you ensure that the product or service you intended
actually serving or doing what it was meant to do?
5. What are the checks? What is the feedback mechanism?
6. How are you simplifying? One of my mentors used to tell me,
bring things down to the lowest denominator and they become
simple automatically, very simple, however very profound!

7. Design Thinking
DESIGN THINKING takes
the next step which is to
put these tools in the
hands of people who may
have never thought of
themselves themselves as
designers and apply them
in life.

8. Design Thinking is human
centered
Traditional Design Thinking
What is the right answer What is the right question
Repeatable, proven process Intuitive
Design for Design WITH
Think for Insight Build for Insight
Tell more LISTEN more
Stuck inside Get Outside
Data Stories
Events Experiences
Talks about facts Talks about feelings
Siloed Collaborative
Evolutionary ( bored) Revolutionary ( inspiring)

13. What ever you can do or dream you can
egin itB
Boldness has genius, power & magic in it

14. Thank You
• Jimmy Jain – 9867725970
info@squaresequel.com
www.squaresequel.com