7. Empathy Field work
Who are you helping with your solution? Who are your
stakeholders?
Describe the activities that you have done to understand the
needs of your users/stakeholders: Interviews, Observations…
9. Problem Definition
• What is your POV
• User
• Problem
• Insights
• You can focus on one persona and one main problem
• You can give more details on your user persona
10. How Might We …?
• You can use ”How Might We” sentence
11. Selected Idea
• Outputs from brainstorming, SCAMPER, Market research …
• What is your selected idea(s) and how does it work? What is the core
functionality of your idea?
• You can test multiple ideas to see which one serves the customer
needs better
12. Technology Description
• What are the tech components of the product? Explain.
• Explain the technical block diagram for your solution
13. Prototype
• Here show and discuss your prototype
• You can Put the storyboard and framework design of the
product/service
15. Value Proposition
• What is the unique value proposition your company is giving to
your user/customer?
• You can use value proposition canvas to relate the VP to the
Selected User
16. Business
Model Canvas
Projects Challenges
Cost Structure
Your Body text
Revenue Streams
Your Body text
Key Partners
Your Body text
Key Activities
Your Body text
Key Resources
Your Body text
Value Proposition
Your Body text
Customer Relationship
Your Body text
Channels
Your Body text
Customer Segments
Your Body text
XYZ Company
21-April-2013
Iteration #1