The document discusses updating marketing strategies to go mobile. It introduces a mobile marketing agency called wöwbile that helps companies utilize mobile channels like apps, coupons, location services and augmented reality. The agency's goal is to help clients develop and capitalize on customer relationships through these mobile initiatives. Details are provided about the agency's services, mobile trends in Spain, and example mobile marketing and TV solutions.

1. Appdate your
marketing
strategy…
go mobile!
Februäry 2012

2. Whö we are…
Thinking about appdating
your marketing strategy?

3. Whö we are…
Ready to reach millions of customers in
cutting edge an non intrusive way?

4. Whö we are…
...if “yes” is time for you and your company
to go mobile!

5. Whö we are…
...or even better...go !!

6. Whö we are…
Dionís Guzmán
I have more than ten years of experience in all
aspects of marketing communications including:
social media and lead generation activities,
branding, writing marketing and press materials and
managing international conferences and
exhibitions.
Founder and Managing Director of wöwbile!, a newly
created mobile marketing agency based in
Barcelona. In this role I work with clients and
colleagues, providing not only strategic guidance
but also overseeing of the final creative offering. As
a founder I am also in charge of investor
negotiations, alliance development, business
planning and budget work.
@!:dionis@wowbile.eu m!: +34 668 818 238

7. Whö we are: our mission!
If you are convinced that mobile is THE DEVICE to talk to your
audiences and build solid sales relationships with your
consumers, talk to us. We offer you professional, innovative
yet accountable mobile marketing solutions based on the
latest technology developments: apps, mobile couponing,
geolocation services, augmented reality... Make of mobile a
constant sales driver for your business!
wöwbile's main goal is to help companies and organizations
utilize the mobile marketing channel to create, develop and
capitalize on their customer relations delivering mobile
marketing campaigns based primarily on applications, m-
couponing, LBS (location based services) and augmented
reality.

8. The perfect formula for mobile succes
Creativity
Usability Technology
Expertise

9. What is ?
augmented
adver
reality
gaming
mobile
apps video
advertising

10. What is ?
The Mobile Marketing wöwbile is member of MMA
Association (MMA) is the premier Spain since day 1 as a key part of
global non-profit trade association our strategy to enhance our
representing all players in the business potential in the local
mobile marketing value chain. With market.
more than 700 member companies,
the MMA is an action-oriented We are also the Coordinators of
organization with global focus, MMA Spain for Barcelona region
regional actions and local relevance. since October 2011.

11. What do we dö?
Traffic Advertising
M-Commerce
Coupons- QR M-Branding
Messaging
Virtual goods Permission
Apps Social Networks
M-Technology
Advergaming M-Social
CRM
Augmented Reality Community

12. #spaindinavia: Did you now…?
Spain has the #2 highest Spain has the hightest Spain is the #1 in social
smartphone penetration tablets penetration media and mobile video
worldwide right after the US. in the EU. consumption in mobile
devices.
The App Date – October 2011

13. #spaindinavia: Did you now…?
Spain is the EU country with the fastest smartphone
penetration ratio.
UK France Germany Italy Spain
FlurryAnalytics– June 2011

14. #spaindinavia: Did you now…?
The App Date – October 2011

15. #spaindinavia: Did you now…?
(
49%
(
of the mobile
phones in
Spain are
( + out of the total
smartphones are
based on
(
smartphones Android OS
22%
out of all those
Android smartphones
are devices made by
Samsung

16. #spaindinavia: Did you now…?
2010

17. #spaindinavia: Did you now…?
Spain is the EU country where more news apps are
downloaded.
Games SNS Sports News
FlurryAnalytics– junio 2011

18. #spaindinavia: Did you now…?
Spain is the #2 country where more QR codes are
scanned worldwide?

19. #spaindinavia: Did you now…?
Mobile Marketing total budget breakdown for Spain
MMA Spain- 2011

20. Appdate your media plan: go mobile!
Affinnity
Frequency
Penetration

21. Advanced technology
for mobile TV solutions

22. CES 2012: mobile is changing TV habits
conducted its 2012 Global Consumer Electronics Products and Services
Usage Report during last edition.
The survey, which canvased about 1,000 consumers in each of 10 countries –
Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden and
the Untied States – shows how traditional TV viewing is collapsing.
All details at: http://www.accenture.com/us-en/Pages/insight-2012-consumer-
electronics-products-services-usage-report.aspx
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

23. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

24. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

25. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

26. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

27. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

28. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

29. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

30. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

31. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

32. CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012

33. wöwbile TV solution milestones
Multiplatform Usability
Technology Marketing

34. Multiplatform and Multidisplay
Our solution is already working on the most important platforms:

35. Multiplatform and Multidisplay
Includes all sort of smartphones plus tablets (iPad and Android tablets):

36. Usability makes the difference
One single click or touch to access to the most relevant information:

37. Marketing to manage traffic and advertising
Traffic tracking and monitoring by
independent 3rd parties such as:
Ad networks multiple integration:

38. Empowering Technology
Web Services
Information management
Self-reliant engine
Visualization

39. Portfolio: ME911
ME911 - Leave Nothing to Chance.
With families of our own to protect at ME911, we’re on a
mission to help parents protect their loved ones by quickly
tackling all sorts of emergencies. With technology so easily
accessible today, we wanted to put family safety and
security at your fingertips.
Our corporate office is located in San Francisco,
California.
One-touch access saves time in an emergency.
Create profiles for each of your loved ones (4 people + 1
pet) which includes:
•Personal information with characteristic details like age,
distinguishing marks, height,
weight, recent photo.
•Health information to help first responders effectively treat
your loved ones like allergies, medical condition, insurance
details, current medications, vaccinations.
•Emergency contacts picked from your phone’s address book
for each family member so they can be alerted in an
emergency.

40. Portfolio: ME911

41. Portfolio: Callejero.com
Callejero.com is a website
where local business can
easily reach millions of
potential users.
Contains all the must-have
categories which relevant
content for most of the users
such as restaurants, shops,
bars, theatres…

42. Thx! Gracias!
w!: www.wowbile.eu @!: dionis@wowbile.eu m!: +34 668 818 238