This document discusses capabilities in mobile technology and outlines services for developing mobile apps. It provides an overview of growth in the mobile app market and key industries that saw increases in mobile advertising spend. The document then describes services for mobile strategy consulting, app design and development, and technology solutions. It outlines the development platform, smart verticals including hospitality, retail, real estate and market research, and case studies of mobile apps that were developed.

1. Capabilities in Mobile Technology

2. Mobile Outlook 2011 “Before you know it, your app strategy will be a key component of your overall digital strategy.” – Inc. Magazine Mobile and tablets provides a powerful way to connect with your consumers 2010 witnessed significant growth in both enterprise and commercial apps on smart phone devices; the trend will further accelerate in 2011 The industries that witnessed 500% YOY increase (on average) in advertising and marketing spend in 2010 are Retail. Auto, Hospitality & Restaurants, Media & Entertainment, FMCG, Finance, Healthcare, Travel. Third screens (tablets) will further fuel the growth of applications both in the enterprise and commercial spaces* * Apple announces launch of iPad in India on January 27, 2011 2

3. OurServices Mobile Strategy Consulting We help businesses sharpen their mobile strategies. Apps Design & Development End to end solutions for mobile app development – from planning to development to deployment Both Enterprise and Commercial apps development Technology solution consulting 3

4. CoreCapability We’re an authorized Apple iOS developer Mobile Technology Core SDK based end to end app development on all smartphone platforms including, but not limited to iPhone, BlackBerry, Android, Windows Mobile Enterprise mobile applications Social networks, email and communication integration Geo (location)-based and location-aware applications Artwork assets creation, animation and special-effects for smartphones Games for smartphones Quality assurance Server-side Technology CMS integrations to support development of cloud-based apps on smartphones PHP/MySQL server backends for creation of data to be consumed by mobiles Consulting Mobile solution strategy for brands and enterprises Marketing and advertisement on mobile devices Mobile apps solution outlining, storyboarding, design & artwork, system design, development and UAT Technology solution consulting 4

5. Solution Framework Development Platformiphone - Xcode with iphone SDK, Objective-C Android - Eclipse and Android SDK, JavaBlackberry - Eclipse with BlackBerry SDK and BlackBerry MDS Simulators. 5

6. Smart Verticals Our Industry Specific Solutions Hospitality Lifestyle Retail Retail Real Estate Market Research Media & Publishing

8. Loyalty program – coupon redemption

9. Marketing, branding and promotion

11. Allows to display the Coupon details when connected

12. Fetches the particular Coupon from Back-end and display a 2D Coupon ( Random number ) to track the transaction details against the coupon id.

13. Displayed 2D coupon also includes the necessary detail of the customer and Coupon

14. POS attendant scan the 2D Coupon from the client smart phone

15. The smart phone validates the coupon rule / distribution rule through back-end server

16. Transfer the valid transaction to Back-end server 7

18. Seasonal promotions

20. User kisses the iphone screen, iphone detects the lip shape and shows a similar lip image on screen

21. - User selects the color of the lipstick from KISSFOREVER range of lipsticks

22. - User shares the kiss via Facebook, email, or saves the same on the iphone

23. - App detects Sephora stores near the user’s current locationPublished in Apple App Store in November 2010 8

25. Marketing for brands

26. Seasonal promotions

27. :Detection of Wills Lifestyle and JPS stores near user’s location Our Solution: SmartRetail Under development 9

29. Mortgage calculation

31. Saving of search profiles and alerting the user with updates when new search results become available

32. Bookmarking lots (land plots) and alerting user when details/price of the lot changes

33. Information about program/lot along with map views showing landmarks, utility and recreation services to enable the users to choose the lot that s/he likes

34. Simulation of lot purchase along with finance/mortgage and tax calculators to help the users manage their budget10

36. Multi-user mode with buzzers for answering question

37. Ability to customize answerers

38. Web integration

39. Sharing of data on Facebook

40. Tracking of top scoresPublished in Apple App Store for both iPhoneand iPad in September 2010 11

42. Top news

43. Detailed article views with photos, videos and slideshows relating to the articles

44. Search facility to search for news articles

45. Functionality for users to share news via e-mail, Facebook and Twitter.12

46. Follow up: