marketing strategy
smartphone case study
• Introduction
• Smartphones industry in last few years
• Major players and their strategies
• Differences between Apple & Samsung marketing strategy
• More success company
• Particular naming strategy used by company in this industry
• Key success factor in current industry
• Similarities between Marketplace simulation & Mobile phone industry
• Lesson drawn from mobile phone industry which could be used in Marketplace simulation
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
Nokia vs. Apple - the ongoing war in the mobile industryMika Marjalaakso
One of my MBA assignments back in 2008. I don't know why I uploaded it here. It is not particularly good even ... but kind of nice PowerPoint template, eh?
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
Nokia vs. Apple - the ongoing war in the mobile industryMika Marjalaakso
One of my MBA assignments back in 2008. I don't know why I uploaded it here. It is not particularly good even ... but kind of nice PowerPoint template, eh?
Nokia lumia Internet Marketing Plan | Social Media Analysis | A Case Study & ...Imapro.in
I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Nokia revitalization - Strategy to revitalize NokiaVinit Gandhi
A revitalization strategy for Nokia from a B School Graduate view. Intent of this exercise was to provide with an insight on how revitalization can be performed.
Nokia lumia Internet Marketing Plan | Social Media Analysis | A Case Study & ...Imapro.in
I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Nokia revitalization - Strategy to revitalize NokiaVinit Gandhi
A revitalization strategy for Nokia from a B School Graduate view. Intent of this exercise was to provide with an insight on how revitalization can be performed.
This ppt contains all the data about Samsung Smartphone Marketing like- 4p's, SWOT analysis, STP analysis, USP, Marketing & Promotional strategies, about SAMSUNG Competitor's Analysis & comprehensive data of their competitor's during COVID situation.
CLA 1
Competitive Analysis
Marketing Management Part 2
Competitive Analysis
Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
· Create groundbreaking products.
· Dictate and innovate technology movement.
· Global expansion
· Digitalization and technological innovation.
· Increase market share and profitability
· Brand recognition and development
Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
Strategies
Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
Weaknesses
Competitive Analysis
Industry
The mobile phone industry is dominated by Apple and Samsung, accounting for 11% of the market share. iPhone accounted for 29% of the smartphone’s sale and Samsung to 37% of the smartphone sales by 2019. Apple's revenue in the year 2020 was $137.7 billion, with iPhone accounting for 50% of all the sales. Samsung sold 255.7 million units in the year 2020 and generated revenue of KRW 61.5 trillion. Galaxy S series accounts for 50% of all the sales.
Market
Samsung accounted for 21% of the market share, and Apple accounted for 49% of the market share in the US by the year 2020. Samsung has divided its market into segments, including demographic, geographical, psychological, and behavioral characteristics. Samsung penetrates deeply into regions, especially Asia. Most of the Samsung users are adults belonging to both genders. Samsung does not define its pro ...
Oman logestic company
MIS
MBA
IT
1. IT Infrastructure and support systems
2. Data and Document Management system
3. Network management and Mobility
4. IT Security, Compliance, and Continuity
5. E Business and E commerce
6. Web and social media strategies
7. Operational planning and control systems
8. Enterprise information system
9. Business Intelligence and business support
10. IT Strategic Planning
11. Business process management and system development
Management information technology
MBA - MIS
youtube case study
1. Define video sharing and describe how it is done at YouTube.
2. What can people do on YouTube?
3. How can YouTube create Internet celebrities?
4. How can YouTube promote music and artists?
MBA
strategic management
Savola group company
1) Introduction:
2) History and development of the company
a. Savola background
b. Vision and mission
c. Savola history of development
3) Product market characteristics
a. Food sector
b. Retail sector
c. Packaging and plastic sector
d. Other investments
4) Competitive environment
a. Industry Environment ( food and retail sectors )
5) SWOT Analysis
6) PESTLE Model
7) Company Performance Review
8) Organizational/ Management Structure of the company
9) Current Problems and Challenges
10) Future Outlook
11) Conclusion
12) References
Managerial finance
Bank Dhofar cost of capital
Bank Dhofar Background
Share Price movement for the year 2015
Why Bank Dhofar?
The Analysis
Beat Calculation
Comparison between risk and return in 2012 and 2013
Calculating WACC
WACC Calculation using Book Value:
WACC Calculation using Market Value:
Summary
References
Strategic management
Salova group company
Salova group history
Product market characteristics
Environment
Industry environment
SOWT analysis
Porter’s five model
Savola performance review
Competition
Management / organizational structure of Savola
Key strategic issues to be resolved
Future outlook
Marketing strategy
Marketplace live
Marketplace live performance review
Marketplace live assessment of strategy & its execution
Marketplace live lesson learnt
MBA
Marketing strategy
Marketplace live
Marketplace live business plan
Marketplace live summary
Marketplace live performance review
Marketplace live current market situation
Marketplace live future strategy
Marketplace live financial statement
Strategic management
MBA
Google diversification
google strategy
google vision & mission
google future statement
google chrome
google android system
recommendations
google recent progress
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
2. Table of contents :
Introduction
Smartphones industry in last few years
Major players and their strategies
Differences between Apple & Samsung marketing
strategy
More success company
Particular naming strategy used by company in this
industry
Key success factor in current industry
Similarities between Marketplace simulation & Mobile
phone industry
Lesson drawn from mobile phone industry which could
be used in Marketplace simulation
3. 2. Who are the major players and what are their strategies?
Some major players dominate the smartphone industry but
because the android operating system is open sourced , the
door is open for any number of no name manufacturers to
compete alongside the industry leaders . those leaders
include Samsung , apple , huwawai , Lenovo and LG
electronics .
* Samsung
Samsung is taking the lion share, where it has remained the leader in the worldwide
smartphone market with a market share of 23.7%, despite negative year-over-year
change. This is because of the continued competitive pressure from nearly every side
coupled with cooling demand. However, still Samsung's Galaxy series of devices has
been a popular option, and the company launched its Galaxy Alpha and a refreshed
Galaxy Note 4.
* apple
1. Apple created its most successful and profitable product ever in the form of iPhone.
Combination of the device quality, app ecosystem, brand value, slick advertising, and
cult fan following resulted in record breaking iPhone sales year after year. Although,
by limiting itself to the premium segment, Apple couldn’t match the sales figures of
Samsung, it compensated itself handsomely by taking lion’s share in the smartphone
industry’s profits. Though the strategy has worked astonishingly well for Apple in
terms of profits, it has restricted Apple’s market share and reach. Although the
company posted strong results of 10 million units sold during its initial launch
weekend, what should not be overlooked is the sustained demand of its older iPhone
5S and 5C models, which comprised the bulk of its volumes for the quarter.
4. *huwawi
Huawei cemented its position as the third-largest smartphone vendor, a rank
that previously belonged to Chinese rival Xiaomi, after its third-quarter
smartphone shipments rose 63% year-over-year to 27.4 million handsets,
according to Reuters. Ken Hyers, Director at Strategy Analytics, said, “Huawei shipped 30.6 million
mobile phones and captured a record 7 percent marketshare worldwide in Q2 2015. Huawei is rising fast in
all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly
popular.Huawei has finallyovertaken Microsoft to become the world’s third largest mobile phone vendor for
the first time ever.”
Nevertheless, Huawei remains a distant third behind Apple and Samsung, largely
because its market penetration remains low in the U.S., where its devices were
once labeled a security risk in a U.S. Congressional report. Huawei's smartphone
market share was worth $7 billion in the second quarter, according to Canalys.
3. What is the difference between apple’s and samsungs
marketing strategy ?
Apple strategy
Price
( Premium pricing strategy ) High prices range because
they provide premium , high quality products &
continues upgrading technology features
Product
5. - Variety of products ( iphones , ipod , ipad and
macbook)
- Narrow product line
- Invest R&D for developing new softwares and
application features
- One product realese in each year
- Convient products as what customers say.
- Long time taken in improving a single product before
its launch to the market
Promotion and advertising
- Free iphone accessories and free application
installation
- Promotion ranges ( social media , TV commercial ,
print advertising )
- Promote their products attributes
-
Place
- ( Shop online , shop retail , reseller and apple outlets)
- Iphone outlet located everywhere ,and the customers
can easily reach them to get info about their products
( more than 250 iphone outlets around the world )
Segmentation strategy
- Geographic segmentation :
6. Apple retail stores are located in highly populated
cities around the world . Global presence with online
presence official websites in 88 countries .
- Demographic segmentation
Ages ( 14-55 yo) , students and business professionals
plus most apple stores in u.s are concentrated in NY
and californea showing that apple caters to high
income and posh lifestyile segments
- Psychographic segmentation
Most used type of segmentation by apple . segment
users according to their lifestyle
- Prodct related segmentation :
Another major marketing strategy used extensively
by the company . every apple device is targeted
specifically to different groups of consumers and
business and features in the product are built around
their needs . apple has segmented products vertically
creating on product for one particular use .
- Apple also targets according to brand loyalty ,
considering that apple has quite a cult like following
just due its image brand name
- Benefit segmentation :
Apple brings newness and innovation with each of its
products
Targeting
High school,college andgraduate studentswhoneedone portablemultifunctiondevice
7. Positioning
Apple position itself as high quality product with high price where products generally known to be
expensive.
Cheaper, affordable phones will now be available to market. Position as an innovative lead
Samsung marketing strategy
Price
- They are using the combination of 3 pricing strategy (
skimming ,penetration and premium pricing strategy
)
- ( skimming pricing strategy ) where they sets high
price and then start to lower it to make it as much as
possible affordable by all segments .
- Different ranges of prices always available in
Samsung
- Upgrading features means higher price
Product
- e.g ( Samsung Galaxy series ,Tv & computer
products)
- Release multiple models annually with customer
needs of different specifications and features .
- Invest in research and development to continue
introduce new software application and features
promotion
- Gifts while buying their products and free installation
of some applications
8. - Promotion range ( Social media , Tv , print ad’s )
- Rely heavily on advertising which is the basic feature
of their smartphones
place
- Samsung branches mostly located in everywhere so
easily reached by their customers
- ( Sales and services dealers , Retailer )
Segmentation strategy
- Geographic segmentation :
Worldwide , sell their phones in 61 different countries
make slight variation in languages and applications
but the physical appearance of their phones is
universal .
- Demographic segmentation:
Age of 16-29 yo for businessmen , middleclass and
youth . target middle class and high class income
segments
- Family life cycle segments :
Target young single , young married or divorced with
or without children .
- Psychographic segmentation :
Indivduals froom teens to mid 30’s who like new
technology . ttech savy and can afford to buy it plus
9. pink range of mobile phones for girls and cheaper
touch screen stylish for lower income
- Benefit segmentation :
When Samsung customers buy their phones the
benefit they expect from it is simple appearance , new
and updated features with reasonable price range .
- Usage rate segmentation :
Thee smartphones market has a lot of heavy users
because of the convience of it , you can call text,send
pictures,play games,listen to music and surf the web
all from a smartphone . Samsung has large
percentage of heavy users .
Targeting
It targetsmulti segmentseachwithdifferentsetof productssuchas: professionals,fashionable
young,commonphone users,large businessandorganization,governmentsandcolleges.
Positioning
It focuses more on the real margin which comes from mid-to-high-end segments, with lower
price than other competitors for wide range of products.
Both strategies are effective in their own right .
however, recently apple has been losing out on sales
to Samsung due its narrow product line , premium
image , and focus on bringing out one product at a
10. time . but then this is the differentiation between
Samsung and apple .
4. Which company is more successful – Apple or Samsung?
Provide rationale.
The smartphoneindustry is dominated by two giant companies (Apple and
Samsung . while apple leads by profits , Samsung leads by marketshare .
Samsung has been able to reach different marketsegments and prices point
while apple has remained restricted due to targeting the premium segment
(smartphone) . while apple used to dominate the table , PC ,smartphone
markets .Samsung has now taken the lead . the two have been fighting battles
over patents . with apple accusing Samsung of copying their productdesigns
and ideas ,and Samsung accusing apple as well . Samsung dominates the
android market (65% shareof all android devices ) .
11.
12. Q5- is there particular naming strategy used by companies in
this industry ?
Naming strategy was one of the major players in introducing new innovative brands where
most of smart phone players avoided randomness in selecting their new brand names and
followed arbitrary naming convention. This helps in educating consumers about brand
name, which has already a very unique and protectable trademark. This section will
elaborate more about Samsung and Apple naming strategies.
Out of the big manufactures in the Android market, Samsung certainly has the strongest
naming strategy for its flagship handset. This gives it a distinct advantage in that the
name of its leading brand is constantly being discussed. The S4 has just been released,
but it won’t be long before talk of the S5 begins, as is the case with the Note 3 being
rumoured already. This free word of mouth marketing may seem like a small detail, but
it makes a big contribution to overall awareness.
Granted, Samsung’s naming strategy isn’t ideal – there are dozens of Galaxy devices
by now – but it’s impossible to have a simple naming convention when you release the
volume of handsets that Samsung does. What’s important for Samsung is that its
biggest selling handsets – the Galaxy S and Galaxy Note series – are constantly talked
about in the markets where it receives the majority of influential media attention. It’s
easy for consumers to identify these handsets. People know which are its most
important handsets and talk about the names of the successors a long time before they
are official.
13.
14. 6. What are Key success factors in this industry?
Brand ads and image
- Favorable image/reputation with buyers
- Attractive styling/packaging
- Ability to come up with clever, catchy advertisements
Overall low cost
- Low-cost production efficiency (achieve scale economies, capture
experience curve effects)
- Low-cost product design and engineering (reduces manufacturing
costs)
Good pricing strategy
- High price phones for customers who demand latest technology ,
innovative features & willing to pay more e.g IPhone 5s ( identical
screen with fingerprint sensor )
- Charge less price phones for the customers who cant pay that much
by climbing back some phone features and materials used in phone
e.g. IPhone 5c ( plastic covered with variety of colors )
15. Technology
- Expertise in Smartphone technology & Design expertise
- Ability to get newly developed products out of the R&D phase and
into the smartphone market very quickly
- Quality of manufacture (fewer defects, less need for repairs)
- Flexibility to manufacture a range of models and sizes/take care of
custom orders
- Always observer what customer preference in designing and make
it true
- Ability to respond quickly to shifting market conditions
(streamlined decision-making, short lead times to bring new
products to market)
Location
- Convenient locations
- Low cost plant locations
Employees
- Pleasant, courteous employees
- Superior talent which can help in service section
- Access to adequate supplies of skilled labor
- High labor productivity
- Relationship build between phone industry and it customers
16. 7. What similarities do you find in Marketplace Live simulation
and Mobile phone industry?
Simulation companies and smartphones industry trying to distinct
their brands features by investing in R&D to be the leader in the
market or to gain higher profit
There are always speed changing in technologies and features
upgrading in both simulation and smartphones industry
There is a continue massive changing in marketing strategies 4p’s
in both simulation and smartphones industry
Pricing strategies ( Penetration and skimming) used by competitors
in simulation in same way used in smartphone industry
As what happened in simulation when some companies launch less
number of brands , the other companies take the chance to enhance
more brands with different features and prices as Samsung did .
17. 8. What lesson can you draw from mobile phone industry that could
be used in Marketplace Live simulation ?
Study the market well to be able to reach customer needs .
Good marketing plan always start with Marketing Mix 4P’s
Be ready for your competitors and challenge them
Investing in R&D and being aware of what launch recently in
market and follow it up will help in long term success
Variety of brands features and different categories of price ranges
will attract more customers .
Good marketing strategy and advertising plan will sometimes
recover
Keep updating and always innovative ideas that not expect by the
competitors & customers should launch in each new version of a
product .
Study the strength and weakness of our main competitors
Smart attack and risk will lead to good return