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Writing For Web HR

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Kemp Edmonds
Kemp Edmonds

Ingrid Lee from BCIT's IT Department introduces BCIT staffers to Writing for the Web with this presentation

EducationBusiness
1 of 40
WRITING FOR WEB Presented by Ingrid Lee
Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How users read ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BCIT Guideline ,[object Object],[object Object],[object Object]
BCIT Guideline ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability - summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability - summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avoid… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to do to enhance usability ,[object Object]
What to do to enhance usability ,[object Object],[object Object],[object Object]
What to do to enhance usability ,[object Object],[object Object],[object Object]
Use simple, short sentence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t be secretive. Establish trust. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Voice: active + actionable ,[object Object],[object Object],[object Object],[object Object],Narrative Actionable You’ll be able to see the video clip below. ,[object Object]
Different types of writing ,[object Object],[object Object],[object Object],[object Object]
Different types of writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hyperlinks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples http://www.bcit.ca/hr/ http://wwwtest.cmstraining.bcit.ca/hr/test.shtml http://www.bcit.ca/hr/health/ http://wwwtest.cmstraining.bcit.ca/hr/health/test.shtml http://www.bcit.ca/hr/retirement/ http://wwwtest.cmstraining.bcit.ca/hr/retirement/index.shtml http://www.bcit.ca/hr/pd/ http://wwwtest.cmstraining.bcit.ca/hr/pd/test.shtml
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing to be found: SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword selection & combination ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword selection & combination ,[object Object],[object Object],[object Object]
Keyword selection & combination ,[object Object],[object Object],[object Object]
Add keyword to your content ,[object Object],[object Object],[object Object],[object Object]
Add keyword to your content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Add keyword to your content ,[object Object],[object Object],[object Object]
Content is KING! - summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example
Example
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics 1-3
Google Analytics 2-3
Google Analytics 3-3
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finally… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Writing For Web HR