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Monitoring and measuring


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A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here:

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Monitoring and measuring

  1. 1. Monitor & Measure Metrics<br />Brought to you by:<br />The BCIT Centre for Social Media in Business & <br />BCIT’s Peter Thompson Centre for Venture Development<br />Full Presentation:<br />Content by: Kemp Edmonds<br />
  2. 2. Welcome to BCIT’s Virtual Business Hub!<br /><ul><li> This studio is available for rent - 604-412-7651 for more information
  3. 3. We'll be broadcasting our monthly webinar –
  4. 4. The studio will also broadcast part-time studies</li></ul>Thanks to for helping to develop BCIT’s new studio<br />
  5. 5. On The Menu Today<br />A Framework<br />Front End<br />Back End<br />Basic Metrics<br />Advanced Metrics<br />Monitoring on the Cheap<br />High End Monitoring<br />
  6. 6. Large original sized image for download:<br />
  7. 7. Front End<br />Google URL Builder<br />?utm=<br />URL Shortened (,,, etc)<br />Setup an RSS feed for your blog and email newsletter<br />Setup monitoring<br />Email: Constant Contact ($) and Mail Chimp (Free)<br />Set your hyperlinks on emails <br />
  8. 8.<br />
  9. 9. Google URL Builder<br />Find the tool at:<br />
  10. 10. URL Shortened for Tracking<br />Use a URL shortener that tracks country, time and referrer:,,<br />
  11. 11.
  12. 12. Hyperlinks vs. Links<br />Hyperlinked<br />Link:<br />Shortened –<br />Link:<br />
  13. 13. Setup Monitoring<br />Google Alerts – Use “OR”<br />Social Mention – Use “OR”<br />Facebook Public Search<br />Monitoring Twitter:<br />Hootsuite<br />Tweetdeck<br /><br />Tweetbeep<br />
  14. 14. The Back End<br />
  15. 15. Back End Monitoring<br />Goal Setting<br />Campaigns (URL Builder)<br />Metric Monitoring<br />Funnel Visualization<br />Site Overlay<br />Facebook Pages:<br />Facebook Ads:<br />YouTube & Flickr Metrics <br />
  16. 16. Basic Metrics<br />Visits – Pageviews – Page/visit<br />Unique Visitors<br />Time on Site<br />Bounce Rate<br />
  17. 17. Goal Setting<br />> 5 minutes time on site<br />Conversion – Sign-up, Registration, etc.<br />> 5 pageviews/visit<br />Increase Traffic from social site X by Y%<br />Decrease Bounce Rate by X%<br />
  18. 18. Metric Monitoring<br />Check when changes are made to the site<br />Time on site<br />Bounce Rate<br />Check campaigns midway<br />Monitor during Marketing pushes<br />% New Visits<br />% Unique Visitors<br />Goals<br />
  19. 19. Funnel Visualization<br />
  20. 20. Site Overlay<br />
  21. 21. Advanced Social Media Metrics<br />Share of Voice <br />Brand Mentions/Brand + Competitor Mentions<br />Audience Engagement<br />Comments, Likes, Shares, etc./Total Views<br />Conversation Reach<br />Total People Participating/Total Audience Exposure<br />Sentiment (Check out<br />More Advanced Social Media Metrics from the Altimeter Group:<br />
  22. 22. Monitoring on the Cheap<br /> or<br />Google URL Builder<br />Google Analytics<br /> –<br />Google Alerts<br />Tweet beep & Social Mention<br />Count your company’s mentions by hand…<br />Google URL Builder: Google Analytics:,,,,, <br /> <br />
  23. 23. High End Monitoring<br />Radian6<br />Sysomos<br />Hootsuite Premium<br />Chartbeat – Real Time Monitoring<br />Questions?<br />For further information<br />Or by Twitter:<br />
  24. 24. Learn more at BCIT<br />See our new site for more information on courses in social media and custom training:<br /><br />Learn more about the programs offered by the Venture development Centre here:<br /><br />Thank You!<br />