This document presents essential blogging tips for writing effectively online, emphasizing the importance of captivating headlines, concise posts, and natural keyword incorporation. It advocates for clear formatting using white space and simpler language to enhance readability, while also suggesting journalistic techniques to build credibility. The inverted pyramid structure is recommended to ensure crucial information captures reader attention quickly.

1. Blogging
Basics:
how to write for the web

3. But first, you need to master
blogging best practices.

4. Here are six
writing tips to
help you blog
like a pro.

5. 1. All hail the
headline!

6. Your headline must grab readers’ attention.

7. An intriguing headline encourages readers to
click through and view your whole post.

8. Readability, relevancy, tone and the use of “power
words” all matter when writing headlines.

9. 2. Shorter is
better

10. Instant gratification is the
lifeblood of the internet.

11. You want to get your
readers in, out, and on
their way.

12. Keep the length of posts
to a minimum – usually
300-400 words will do
the trick.

13. 3. Incorporate
keywords naturally

14. Incorporating relevant,
natural keywords will
help search engines and
readers find your posts.

15. Don’t awkwardly shove
keywords into your copy
for SEO’s sake – they’ll
stick out like a sore
thumb.

16. Reader experience
should always come
first.

18. 4. White space is
crucial

19. Readers will instantly lose interest if huge, daunting paragraphs of
text fill your posts.

20. Break up the text by inserting bullet points, pull quotes and
subheadings.

21. Try splitting paragraphs into smaller chunks; aim for four lines (or
less) per paragraph.

22. 5. Write like a
journalist

23. Include quotes – showcase
a variety of voices in your
posts. This builds trust and
credibility.

24. Write for the reader – ask
and then answer questions
you know your audience
will be curious about.

25. Don’t write “corporate
speak” – avoid industry
jargon. Write like you speak
and use plain language.

26. Balance what you want to
say with what your
audience wants to hear –
blog posts aren’t press
releases. They’re meant to
engage, inform, and
sometimes even entertain,
audiences.

27. 6. Utilize the
“inverted pyramid”

28. The inverted pyramid is
a structure metaphor
that helps you prioritize
information in your blog
post.

29. The most important
information goes at the
beginning, the less
crucial details at the end.

30. This helps you get to
your point quickly – you
need to grab your
audience’s attention
ASAP.

31. Got all that?

32. Now that you know
how to write for the web…

33. … it’s time to get started!

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