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Writing for the web workshop
The document discusses how writing for the web is different than writing for print. It provides a checklist for effective web writing, including the three second test to quickly understand the content, the ID test to identify the author, and the "So What??" test to ensure the information is relevant to the reader. Proper web writing should be concise, clear, easy to understand at a glance, well organized with white space, and accessible to all readers.
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Writing for the web workshop
- 1. Writing for theweb: Why is it different? Our online writing needs to be tailored to online readers Page vs. screen: Skimming Searching Clicking Reading a book goes left to right. Reading online comes from anywhere and can go to anywhere, stopping anywhere in between!
- 2. Writing for theweb: The checklist The checklist: The three second test The ID test The “So What??” test The “Yeah Right!” test The serenity test The accessibility test The found-in-space test
- 3. Writing for theweb: #1 Three second test #1 The three second test Do I quickly understand what this is about? Does the headline explain the rest of the page? Think like a journalist when writing your headlines! Keep sentences and paragraphs short. Aim to be clear and concise.
- 4. Writing for theweb: Headings
- 5. Writing for theweb: Sentences & paragraphs
- 6. Writing for theweb: #2 Who owns this? #2 The ID test Is it obvious who owns this? Who updates it? Make it easy for people to get in touch with you!
- 7. Writing for theweb: Who owns this?
- 8. Writing for theweb: #3 Relevant? Expected? #3 The “So What??” test Is this relevant to your reader? Is the information what they expected when they clicked? Are you immediately getting your point across?
- 9. Writing for theweb: Relevant? Expected?
- 10. Writing for theweb: #4 Yeah right! #4 The “Yeah Right!” test Up to date? Reliable? Trustworthy?
- 11. Writing for theweb: Up to date? Reliable?
- 12. Writing for theweb: #5 The serenity test #5 The serenity test Does the page look well-organised? Does it feel calm to your eyes? ‘ White space’ Avoid looooong bullet point lists
- 13. Writing for theweb: Lists
- 14. Writing for theweb: #6 Accessibility #6 The accessibility test Are you catering to people who don’t have latest technology? Aren’t familiar with technical terms/jargon? Might be using a screen reader? Images need to be good quality but small size
- 15. Writing for theweb: Images
- 16. Writing for theweb: Images
- 17. Writing for theweb: Technical terms / jargon
- 18. Writing for theweb: #7 Found in space #7 The found-in-space test Does this page make sense if you arrive directly (eg. from Google)? Is it simple to head elsewhere for more information? Links should be written like headlines: Click here for more about car seats You can hire car seats in your area Be careful with email addresses
- 19. Writing for theweb: #7 Found in space
- 20. Writing for theweb: Links & email
- 21. Writing for theweb Summary Tailor your writing for the web Keep it short Be clear and concise Check for technical terms Aim for white space Thanks to Rachel McAlpine, Write Limited
Editor's Notes
- #2 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #3 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #4 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #5 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #6 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #7 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #8 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #9 Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- #10 Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- #11 Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- #12 Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- #13 Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- #14 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #15 Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
- #16 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #17 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #18 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #19 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #20 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #21 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
- #22 Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.