SEO can be a huge headache to copywriters, especially if you don’t understand the intricacies and strategies it takes to really make it work. There’s not much that’s more frustrating than spending your valuable time working on SEO only to see no effects at all in your website traffic.
We are very excited to announce that PALO Creative is the title agency sponsor for DOYO Live and that Jim Komara, Digital Marketing Director at PALO will be a breakout session leader and will give you a deep dive into the world of SEO in a fun understandable way.
The Google algorithm has become very sophisticated and many traditional SEO techniques no longer work. Black Hatters and Link Farmers are largely out of work with Content Producers coming into their own. This session will review some of the recent changes that affect your search engine rank and dive into the details that make the difference.
After this session, attendees will be able to “see like a search engine spider.”
About Jim Komara
Jim began launching websites in the late 1990s when the primary way to find a site was using directories like Yahoo. Shortly after starting his first web design business, Google came on the scene and suddenly customers were all vying for the number one spot on search engine results.
Jim started writing computer games and math programs in high school. A veteran of the United States Army, he served in Operation Desert Storm during the Gulf War as an Intelligence Analyst, building computer databases. After returning home, he worked as a real estate agent and began writing programs for his business and creating websites.
In 2004, founded RealEstatePointe, a company that creates and maintains real estate company websites and web applications across the country. Since then he has focused on digital marketing, SEO and website building for companies across a broad spectrum of industries.
Jim is the Digital Marketing Director at PALO Creative where he gets to meet new clients who bring new challenges every week, which he calls “non-stop fun!”
We are very excited to announce that PALO Creative is the title agency sponsor for DOYO Live and that Jim Komara, Digital Marketing Director at PALO will be a breakout session leader and will give you a deep dive into the world of SEO in a fun understandable way.
The Google algorithm has become very sophisticated and many traditional SEO techniques no longer work. Black Hatters and Link Farmers are largely out of work with Content Producers coming into their own. This session will review some of the recent changes that affect your search engine rank and dive into the details that make the difference.
After this session, attendees will be able to “see like a search engine spider.”
About Jim Komara
Jim began launching websites in the late 1990s when the primary way to find a site was using directories like Yahoo. Shortly after starting his first web design business, Google came on the scene and suddenly customers were all vying for the number one spot on search engine results.
Jim started writing computer games and math programs in high school. A veteran of the United States Army, he served in Operation Desert Storm during the Gulf War as an Intelligence Analyst, building computer databases. After returning home, he worked as a real estate agent and began writing programs for his business and creating websites.
In 2004, founded RealEstatePointe, a company that creates and maintains real estate company websites and web applications across the country. Since then he has focused on digital marketing, SEO and website building for companies across a broad spectrum of industries.
Jim is the Digital Marketing Director at PALO Creative where he gets to meet new clients who bring new challenges every week, which he calls “non-stop fun!”
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
An introduction to AMP. Three main takeaways
1. What is it?
2. Should you implement AMP?
3. How hard will it be to implement AMP
I presented it at SMX Munich in March and then again at BrightonSEO in April.
The slides shown here are the most updated version from BrightonSEO.
I realised also it doesn't say who I am in the slides. I'm currently a consultant working at Distilled. - https://www.distilled.net/
How To Boost & Promote Your Blog PostsAtomic Reach
On #AtomicChat, we discussed how you can boost and promote your blog posts with special guest @RebekahRadice. Here's the transcript with key highlights and takeaways!
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
Presentation from Paddy Moogan on How Brands can Work with Bloggers. Learn how to decide which bloggers to work with and what kind of campaigns you can run with them to benefit your business.
The decision to start a blog for either personal or business use is not one that should be taken lightly. While many can be fun to maintain, you should always approach your blog as a valuable asset. For a small business your blog is important because it is one of your strongest connections to your audience.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
An introduction to AMP. Three main takeaways
1. What is it?
2. Should you implement AMP?
3. How hard will it be to implement AMP
I presented it at SMX Munich in March and then again at BrightonSEO in April.
The slides shown here are the most updated version from BrightonSEO.
I realised also it doesn't say who I am in the slides. I'm currently a consultant working at Distilled. - https://www.distilled.net/
How To Boost & Promote Your Blog PostsAtomic Reach
On #AtomicChat, we discussed how you can boost and promote your blog posts with special guest @RebekahRadice. Here's the transcript with key highlights and takeaways!
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
Presentation from Paddy Moogan on How Brands can Work with Bloggers. Learn how to decide which bloggers to work with and what kind of campaigns you can run with them to benefit your business.
The decision to start a blog for either personal or business use is not one that should be taken lightly. While many can be fun to maintain, you should always approach your blog as a valuable asset. For a small business your blog is important because it is one of your strongest connections to your audience.
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
eCommerce SEO is the easiest thing to do, but in practice, it is the hardest one, there are thousands of inter-connected activities included that have to be monitored, analysed and implemented time and time again . The process and activities are more complex when it comes to eCommerce websites and let me know hows that's working from begin SEO take a look Above Document
Learn top ten mistakes that often made by people trying to self-optimize their websites. Plus Broad SEO advice for website owners, web designers or webmasters of web sites.
Visit http://internetbusinessservices.info/form.php?id=649173 for more info
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Get some basic SEO tips that will help your content rank better and communicate with more clarity to consumers. Improve your writing and content marketing with these simple SEO tips for your content.
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
Successful marketers around the world have used small niche websites to not only get started making money from the internet but also to amass large amounts of wealth. One downside to affiliate based income, though, is that it’s actually harder to scale than other types of business models.
Getting your feet wet with affiliate websites is still one of the best ways to break into making money from the internet.
Now that Amazon has opened the doors to their Fulfillment By Amazon (FBA) program, it’s never been easier to convert from making money with smaller affiliate based niche sites, into running full blown eCommerce operations worth millions of dollars.
https://www.brandbuilders.io/amazon-affiliate-to-fba/
Similar to Sidestepping the 3 most common seo mistakes (20)
Like any job, the more you work at it, the better you will get. Writing is no exception. Whether you’re writing novels or ad copy, practice definitely makes perfect. What’s more, when you write outside of your comfort zone, you stretch writing muscles you didn’t even know you had.
There’s something about the beginning of summer that is almost magical. Whether it’s an inclination for warmer weather or something instilled in us since childhood when summer meant the end of school, summer is a time for relaxing and playing it cool.
Mobile marketing has the power to drastically change the way small businesses engage with their customers. It is much more effective is some industries as opposed to others, based mainly on customer base and existing media platforms.
As mobile marketing becomes more and more necessary for small business to remain competitive, it remains abundantly clear than there are many small business owners that aren’t really sure what mobile marketing entails.
SEO—search engine optimization. It can cause some people to become excited (mainly those that write SEO copy) and others cringe. In some circles, it has gotten a bad reputation for being too direct and downright spammy. It’s a much debated topic art those super cool parties that copywriters and social media gurus have after hours.
One of the many ways that social media has altered the landscape of small business is in allowing the audience to become a larger part of how a brand is shaped. For some businesses, engaging the audience is a large part of their marketing efforts and, in most cases, has paid off well.
Losing focus on what your brand stands for can do irreversible damage. One of the most common reasons for a brand losing focus comes from trying to stretch themselves into too many directions. This waters down the brand and often causes consumer confusion. Brand confusion is a nightmare for both consumers and businesses and should be avoided at all costs.
If you have decided to take on your own copywriting—whether it’s simple blog posts or
writing articles for industry publications—there are a few rules you need to follow. One of the
most crucial rules of copywriting for your own business is to force yourself not to write
inwardly.
1. 1
Sidestepping the 3 Most Common SEO
Mistakes
SEO can be a huge headache to copywriters; especially if you don’t
understand the intricacies and strategies it takes to really make it
work. There’s not much that’s more frustrating than spending your
valuable time working on SEO only to see no effects at all in your
website traffic.
There are three common mistakes that many SEO first-timers make
fairly regularly. If you can keep an eye out for these mistakes in your
own SEO efforts, you’ll save a lot of time and will have effective SEO
copy pulling in more traffic than ever.
Your Site Isn’t Crawl-able
Google implements what are known as “web crawlers” to index and
locate certain pages. If you aren’t using great headlines, keywords
and relevant content, you are making your page hard to find and,
thus, not optimized to be caught by these web crawlers. This can also
be blamed on poorly written page descriptions.
You can keep tabs on this by navigating your own site. Make sure
you are able to reach every page within your site through Google
search results. You’ll need to clock on Google’s listing of your site
and select the “text only version.”
2. 2
Your Keywords Are Weak
Be sure that your keywords are relevant and related to what
people want to read about. If you have weak keywords, your
content is going to get lost in the millions of other websites out
there. You need to be very specific. For instance, if you are
writing an article on the depth of the Grand Canyon, using
“depth of the Grand Canyon” isn’t quite enough. You need to
specify your key phrase like “How deep is the Grand Canyon?”
A general rule of thumb is to think about the phrases or words
you would use when looking for the same information. The more
specific you can get, the better.
Too Much Focus on Links, Not Enough Focus on Your Website
Do not, under any circumstances, write content solely for the
sake of trying to get backlinks and new followers. Of course, if
content results in these things, that’s great. But your content
should be interesting and compelling before everything else.
Don’t focus on loading the content down with keywords just to
include them…they need to fit naturally and not forced in like the
wrong piece of a puzzle.
What are some other common SEO mistakes you have seen on a
regular basis? And what strategies do you have to make sure your
SEO is done naturally and without being blatant and forced?
Source: http://www.readybuzz.com/sidestepping-the-3-most-
common-seo-mistakes/