The document provides guidelines for writing web content. It discusses how web writing differs from print writing as people read differently online. It outlines the key elements of web design and how web content fits into site and page structure. Additionally, it examines web readers' characteristics like scanning rather than reading in-depth and provides tips for writing concise, scannable content using techniques like the inverted pyramid.

1. Web Content Writing Style Guidelines

2. Presentation Outlines: Why Web Writing ?! Web Content Writing in the Context of Web design Web as a Communication System Why Web Writing again ?! “ How to Write for the Web ” Empirical Studies Web Reader’s Characteristics Common Online & Offline Writing Guidelines Exclusive Web Writing Guidelines Web Writing Terms: Web Paragraph Web Writing Techniques: Inverted pyramid Technique Questions & Comments

3. Why Web Writing ?! Writing for the Web is not the same as writing for print; because people read differently on the Web !!

4. Web Content Writing in the Context of Web Design There are three levels of Web design : - Site Design - Page Design - Content Design .

5. Site Structure Design Sample

6. Page Layout Sample

7. Web as a Communication System As any communication system, Web has 4 basic elements: - The Sender - The Message - The Channel - The Receiver There are some additional elements: - Feed Back - Environment Noise

8. Why Web Writing again ?! Mostly, Web Reader is under pressure on the Web, whereas after getting over the problem of searching and finding the needed information he/she still under pressure and face difficulties, such as: - Cost - Bandwidth Limitations - Information Quantity - Difficulties of reading on Computer screens for a long time.

9. “ How to Write for the Web ” Empirical Studies On the basis of that, and towards a better Web User Experience, the need to Web Usability Studies becomes a necessity.

10. Web Reader’s Characteristics - Users don’t read on he Web; instead they scan the page - Users don’t like long, scrolling pages: they prefer short and to the point text - Users detest marketing language, and prefer factual information.

11. Common Online & Offline Writing Guidelines - Organizing the information - Using words and categories that make sense to the audience - Limiting each paragraph to one main idea - Providing the right amount of information

12. Exclusive Web Writing Guidelines - Text should be Scannable - Text should be Concise - Hypertext should be Well-Linked - Graphics and text should complement one another

13. Web Writing Terms: Web Paragraph - For efficient online reading, paragraphs should be kept shorter than is typical in many kinds of offline writing. - As general rule, average paragraph length on the Web should be no longer than 50 words. - Each paragraph deals with one single thought.

14. Web Writing Techniques: Inverted pyramid Technique - In that technique, news and conclusions are presented first, followed by details and background information - - Web Readers prefer Inverted Pyramid Technique, it helps them to find the main point quickly, from the first line.

15. Questions & Comments Your Questions and Comments are most welcomed !

16. Thank you All