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Web Content Writing

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Sayed Darwish
Sayed Darwish

The document provides guidelines for writing web content. It discusses how web writing differs from print writing as people read differently online. It outlines the key elements of web design and how web content fits into site and page structure. Additionally, it examines web readers' characteristics like scanning rather than reading in-depth and provides tips for writing concise, scannable content using techniques like the inverted pyramid.

TechnologyBusiness
1 of 16
Web Content Writing Style Guidelines
Presentation Outlines: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Web Writing ?! ,[object Object]
Web Content Writing in the Context of Web Design ,[object Object],- Site Design - Page Design - Content Design .
Site Structure Design Sample
Page Layout Sample
Web as a Communication System ,[object Object],- The Sender - The Message - The Channel - The Receiver There are some additional elements: - Feed Back - Environment Noise
Why Web Writing again ?! ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ How to Write for the Web ” Empirical Studies ,[object Object]
Web Reader’s Characteristics ,[object Object],- Users don’t like long, scrolling pages: they prefer short and to the point text - Users detest marketing language, and prefer factual information.
Common Online & Offline Writing Guidelines ,[object Object],-    Using words and categories that make sense to the audience -    Limiting each paragraph to one main idea -    Providing the right amount of information
Exclusive Web Writing Guidelines ,[object Object],[object Object],[object Object],[object Object]
Web Writing Terms: Web Paragraph ,[object Object],- As general rule, average paragraph length on the Web should be no longer than 50 words. - Each paragraph deals with one single thought.
Web Writing Techniques: Inverted pyramid Technique ,[object Object],- - Web Readers prefer Inverted Pyramid Technique, it helps them to find the main point quickly, from the first line.
Questions & Comments Your Questions and Comments are most welcomed !
Thank you All

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Web Content Writing

Editor's Notes

  1. Welcome for our first lecture in the Web writing