Social Media Adoption: U.S., Individual Level, Teens & Young Adults
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The document discusses trends in social media adoption among teens and young adults in the United States. It finds that 93% of teens and young adults use the internet, with social networks being their primary online activity. Usage of social networks has risen significantly between 2006 and 2010, with 73% of wired American teens now using social networks. The most commonly used social networks are Facebook, MySpace, and Twitter. Daily usage of social networks is high, with 45% of teens and young adults reporting using social networks daily.
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Social Media Adoption: U.S., Individual Level, Teens & Young Adults
- 1. Adoption of social media in the United States Teen and Young Adult Trends Vanessa Brasfield Brandon Karcher
- 2. Overview The Internet Social Networks Social Network Awareness Facebook, Myspace, Twitter, etc Social Network Use Assumptions Review
- 4. In 2000, only 55% of US citizens had access (Webster, 2010)
- 5. In 2005, growth reached 81% and slowly began to stabilize (Webster, 2010)
- 6. Mobile/wireless technologies steadily increasing
- 9. September 2009: 93% of both groups use the internet (Lenhart et al, 2010)
- 10. Considered a part of daily lives
- 13. Social Network Awareness Facebook, Myspace, Twitter, LinkedIn 45% of this population use SNS on a daily basis (Lenhart et al, 2007) Teens and young adults equally likely to use Men and women equally likely to use (Lenhart et al, 2010)
- 16. Edison Research - nationally representative survey of 1,753 Americans age 12 and over, administered via landline and mobile phone interviews conducted in February 2010.
- 20. Social Network Use Young populations are much more likely to maintain a MySpace profile (Lenhart et al, 2010) Less likely to have a LinkedIn profile All groups are likely to maintain a Facebook profile (Lenhart et al, 2010) Data for young adults is parallel to data for teens (Lenhart et al, 2010)
- 24. Assumptions Across all users, individuals have at least 2 accounts across all SNS. Many of the users are accessing SNS through a wireless or mobile device. Users are logging in to a SNS daily at minimum.
- 25. Review The Internet Social Networks Social Network Awareness Facebook, Myspace, Twitter Social Network Use Assumptions Questions
- 26. References Lenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010). Social media & modile internet use among teens and young adults. Retrieved from Pew Internet website: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf Lenhart, A., Madden, M., Macgill, A., Smith, A. (2007). Teens and social media. Retrieved from Pew Internet website: http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Teens_Social_Media_Final.pdf.pdf Webster, T. (2010). Twitter usage in America: 2010. Retrieved from Edison Research website: http://images.publicaster.com/ImageLibrary/account2782/documents/Twitter_Usage_In_America_2010.pdf.