The document discusses trends in social media adoption among teens and young adults in the United States. It finds that 93% of teens and young adults use the internet, with social networks being their primary online activity. Usage of social networks has risen significantly between 2006 and 2010, with 73% of wired American teens now using social networks. The most commonly used social networks are Facebook, MySpace, and Twitter. Daily usage of social networks is high, with 45% of teens and young adults reporting using social networks daily.

1. Adoption of social media in the United StatesTeen and Young Adult TrendsVanessa BrasfieldBrandon Karcher

2. OverviewThe InternetSocial NetworksSocial Network AwarenessFacebook, Myspace, Twitter, etcSocial Network UseAssumptionsReview

3. The Internet85% of the US population has access to the internet (Webster, 2010)

4. In 2000, only 55% of US citizens had access (Webster, 2010)

5. In 2005, growth reached 81% and slowly began to stabilize (Webster, 2010)

6. Mobile/wireless technologies steadily increasing

7. Laptops have replaced desktops (Webster, 2010)The InternetWebster (2010)

8. The InternetPresentation will focus on teens and young adults

9. September 2009: 93% of both groups use the internet (Lenhart et al, 2010)

10. Considered a part of daily lives

11. Primary usage: social networks (Lenhart et al, 2010)Social NetworksIncreasing in popularityNovember 2006: 55% of teens used SNS (Lenhart et al, 2010)February 2008: 65% of teens used SNS (Lenhart et al, 2010)73% of wired American teens now use SNS (Lenhart et al, 2010)

12. Social Network Awareness

13. Social Network AwarenessFacebook, Myspace, Twitter, LinkedIn45% of this population use SNS on a daily basis (Lenhart et al, 2007)Teens and young adults equally likely to useMen and women equally likely to use (Lenhart et al, 2010)

14. Social Network Awareness

15. Social Network UseTwo major studies reviewed

16. Edison Research - nationally representative survey of 1,753 Americans age 12 and over, administered via landline and mobile phone interviews conducted in February 2010.

17. Pew Research – information drawn from a survey of 800 adolescents between June 26 and September 24, 2009. Adult data from survey between August 18 and September 14, 2009 of 2,253 adultsSocial Network Use

18. Social Network Use

19. Social Network Use

20. Social Network UseYoung populations are much more likely to maintain a MySpace profile (Lenhart et al, 2010)Less likely to have a LinkedIn profileAll groups are likely to maintain a Facebook profile (Lenhart et al, 2010)Data for young adults is parallel to data for teens (Lenhart et al, 2010)

21. Social Network Use

22. Social Network Use

23. Social Network Use

24. AssumptionsAcross all users, individuals have at least 2 accounts across all SNS.Many of the users are accessing SNS through a wireless or mobile device.Users are logging in to a SNS daily at minimum.

25. ReviewThe InternetSocial NetworksSocial Network AwarenessFacebook, Myspace, TwitterSocial Network UseAssumptionsQuestions

26. ReferencesLenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010). Social media & modile internet use among teens and young adults. Retrieved from Pew Internet website: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdfLenhart, A., Madden, M., Macgill, A., Smith, A. (2007). Teens and social media. Retrieved from Pew Internet website: http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Teens_Social_Media_Final.pdf.pdfWebster, T. (2010). Twitter usage in America: 2010. Retrieved from Edison Research website: http://images.publicaster.com/ImageLibrary/account2782/documents/Twitter_Usage_In_America_2010.pdf.