The document analyzes social media data from November 2010 to February 2011 about mentions of nanoHUB across different media types including blogs, videos, and Twitter. It finds that most blog coverage was triggered by news releases and reposted the information without original engagement. Video mentions on YouTube were from nanoHUB's own channel. Twitter mentions were limited, with only 17 posts identified. The analysis seeks to understand what others are saying about nanoHUB and find trends or insights across different social media sources and over time.

1. Exploring online content about nanoHUBUsing social media monitoring service Radian6Period covered: November 8, 2010 – February 8, 2011

2. 125 total posts: media type

3. 125 total posts: time

4. 125 total posts: word cloud

5. 125 total posts: sentiment: time

6. Feb 4 spike: Videos

7. Feb 4 video river of newsME 597 videos posted on nanoHUB YouTube channel.Self-generated content.Ignore in future analyses b/c we’re interested in what others say about nanoHUB.

8. Let’s explore blogs

9. Blogs word cloud

10. Why do blog posts spike on certain days?

11. Blogs: Nov. 23 river of newsNews release posted on purdue.eduOthers post same news.

12. Blogs: Nov. 23 word cloud

13. Blogs: Feb. 3 river of newsNews about Berkeley lab innovation.

14. Blogs: Feb. 3 word cloud

15. Blogs conclusionCoverage from news blogs & sitesTriggered by news releases – most just repost news releaseNo organic engagement from individuals

16. How about micromedia?Do individual people talk about nanoHUB on Twitter?

17. Micromedia: 17 posts: time

18. Micromedia: 17 posts: word cloud

19. Who tweeted about nanoHUB?Top Twitter users who mentioned nanoHUB, sorted by number of followers.View obtained from River of News.

20. TakeawaysThis isn’t about nanoHUB, it’s about using Radian 6.String together analyses toTell a story…Answer a question…Make an argument.Make sense out of these analyses, don’t just throw them about randomly.