This document discusses content marketing strategies that satisfy brands, readers, and search engines. It notes that while content marketing has potential, many marketers focus more on quantity over quality and gaming systems rather than creating useful content. The document advocates for quality content that builds trust with readers by being useful and driving measurable actions, while also meeting business needs. It provides examples from Sephora and American Express of content that builds trust and is useful. The document stresses the importance of understanding audiences and their needs over competitors' actions. It also discusses using brands' own stories and assets to create unique content and optimizing the technical environment and promotion to aid search engine optimization.
Choose your tools - pick the right platforms to make the most of your time on...CharityComms
Martin Carter, social media manager, Charities Aid Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
In today's digitally-driven networked world, people expect brands to be accessible, authentic, interactive and driven by purpose. Given these demands, brands must change their behavior to be meaningful and - ultimately - remarkable. Purpose-led brands have an intuitive sense and find themselves in the right place at the right time. Modern marketers get them there. This is a presentation about how they do it.
Ironically, there is perhaps nothing people like to discuss more on social than its demise: Facebook’s organic reach for brands is plummeting, millennials are constantly redefining the rules, and ROI is harder to prove than ever. But despite the slippery boundaries and guidelines, these challenges have made social an innovation battleground. With the advent of new and better platforms (like Periscope) and strategies (like real-time marketing), social will continue to be a place where everyone from the customer to the CEO has a voice, and that kind of playing field can never be boring.
Join our webinar as the panelists discuss:
-Challenges social marketers face as the landscape changes
-Long-term benefits of social marketing
-Ways to position your brand to remain agile instead of reactionary in the face of change
-The latest social platforms and strategies to keep your marketing relevant and engaging
Marketing and Community Engagement in the New WorldMarketingINC
You’re not a mind reader, so how can you determine what your community wants to be and what it values? How do you afford the costly process in these tough economic times? Join the City of Hampton, VA as they tell their story of how the new City Manager lead the way to explore an innovative marketing model that combines creativity, collaboration, and new technology. All of this for under $1,000. Better yet…ANY local government can develop this easily replicable program to take community and engagement to a new level.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.
Choose your tools - pick the right platforms to make the most of your time on...CharityComms
Martin Carter, social media manager, Charities Aid Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
In today's digitally-driven networked world, people expect brands to be accessible, authentic, interactive and driven by purpose. Given these demands, brands must change their behavior to be meaningful and - ultimately - remarkable. Purpose-led brands have an intuitive sense and find themselves in the right place at the right time. Modern marketers get them there. This is a presentation about how they do it.
Ironically, there is perhaps nothing people like to discuss more on social than its demise: Facebook’s organic reach for brands is plummeting, millennials are constantly redefining the rules, and ROI is harder to prove than ever. But despite the slippery boundaries and guidelines, these challenges have made social an innovation battleground. With the advent of new and better platforms (like Periscope) and strategies (like real-time marketing), social will continue to be a place where everyone from the customer to the CEO has a voice, and that kind of playing field can never be boring.
Join our webinar as the panelists discuss:
-Challenges social marketers face as the landscape changes
-Long-term benefits of social marketing
-Ways to position your brand to remain agile instead of reactionary in the face of change
-The latest social platforms and strategies to keep your marketing relevant and engaging
Marketing and Community Engagement in the New WorldMarketingINC
You’re not a mind reader, so how can you determine what your community wants to be and what it values? How do you afford the costly process in these tough economic times? Join the City of Hampton, VA as they tell their story of how the new City Manager lead the way to explore an innovative marketing model that combines creativity, collaboration, and new technology. All of this for under $1,000. Better yet…ANY local government can develop this easily replicable program to take community and engagement to a new level.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease.
In this panel, our sales experts will discuss:
-How to unite your sales and marketing departments so that your social efforts are supported company-wide;
-How to train and internally motivate your team for better morale and better external results;
-Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives;
-Social selling strategies that focus on authentic and well-researched relationship-building.
The one social number you need to know, presented by David RabjohnsSocialMedia.org
In his Brands-Only Summit presentation, MotiveQuest's CEO, David Rabjohns, shares the one number that correlates sales with sharing.
Based on David's research with professors and Ph.D.'s at Northwestern University, he explains how you can best measure social impact.
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
In her BlogWell DC presentation, USA TODAY's Social Media Analyst, Glenna DeRoy, shares how they made charity cooler than Justin Bieber with their Twitter campaign.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
Pinning for fun and profit, presented by Natanya AndersonSocialMedia.org
In her Brands-Only Summit presentation, Whole Foods Market's Director of Social Media and Digital Marketing, Natanya Anderson, shares the broad-based lifestyle approach they’ve applied to their social media strategy.
She talks about Pinterest, lessons learned around imagery, contest ups and downs, and more.
An overview of dynamic attendee tweets from the recent LIMRA-LOMA Social Media Conference in Boston to help motivate marketers in the insurance industry to break new ground and jumpstart social media in the years to come.
Looking at PR stunts and how brands can best use creative marketing tactics, especially post-pandemic. Lots about the history of PR stunts, digital PR and redefining what good creative PR is.
Version of this presentation with video and other functionality available here: https://docs.google.com/presentation/d/e/2PACX-1vT4hnPvDVJt8qGLpKAMSFn17csAMxwpVJDZgJK71FCDj2fd9faMvpw58LpyHjNXL1NDu4017VvwRyCy/pub?start=true&loop=false&delayms=60000
Connecting the why’s, where’s and how’s to create a winning strategy that maximises your use of social media platforms and brings you the best ROI; a look at two charities that are already on top of their game; and the future of social media marketing.
Tools, Tech, and Processes to Scale Your Enterprise Social Media ProgramsMegan Conley
Want an in-depth look at how integrating the right tools and processes can help you scale your social media program? Check out Megan' Conley's presentation from #SMMW18!
My Top Ten Tools For Insight, Content Creation, Audience and Time Management ...Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Social Tools Super Session. PRESENTATION: My Top Ten Tools For Insight, Content Creation, Audience and Time Management - Given by Devon Gardner, @msdevonvictoria - Internet Marketing Inc., Director of Social Media. #SocialPro #24A
This presentation will identify the next five social media trends, and the impact it will have on the peoples’ lives. With these recognised trends, learn how to utilise social media for an organisation.
- Social Influence
- Digital publishing made social
- Understanding the trusted “circle of friends”
- Social recommendations
- The future of +1
Humza Ijaz, Creative Director, LBi MENA
Guerrilla Social Media Marketing for Exposition ManagersShane Gibson
Guerrilla Social Media Marketing for Exposition Managers is the break-out session slide deck from the Canadian Association of Exhibition Management that I presented to today.
Drive Your Own Book Sales: Marketing Strategies for AuthorsGuy Gonzalez
In this eye-opening Writer's Digest Webinar, Guy LeCharles Gonzalez, a published poet, journalist, and Director of Programming & Business Development at Digital Book World, the country's most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you're intent on succeeding as an author in the digital age.
For more info: http://loudpoet.com
Content Marketing That Wins: Making Brands, Readers AND Google HappyCramer-Krasselt
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
During this session, Cramer-Krasselt search, social and content strategists Nick Papagiannis, Steve Radick and Scott Smith offer an integrated perspective and concrete tips to escape this numbers game and instead create high-quality content that reinforces your brand, delivers value to your customers and meets the needs of the mighty search engine.
How to Avoid the Content Marketing Arms RaceSteve Radick
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. multiple times a day. They’re hiring teams of content strategists, creating social media war rooms, and even using automated content creation and curation platforms to feed the beast and improve their reach and engagement metrics. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease.
In this panel, our sales experts will discuss:
-How to unite your sales and marketing departments so that your social efforts are supported company-wide;
-How to train and internally motivate your team for better morale and better external results;
-Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives;
-Social selling strategies that focus on authentic and well-researched relationship-building.
The one social number you need to know, presented by David RabjohnsSocialMedia.org
In his Brands-Only Summit presentation, MotiveQuest's CEO, David Rabjohns, shares the one number that correlates sales with sharing.
Based on David's research with professors and Ph.D.'s at Northwestern University, he explains how you can best measure social impact.
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
In her BlogWell DC presentation, USA TODAY's Social Media Analyst, Glenna DeRoy, shares how they made charity cooler than Justin Bieber with their Twitter campaign.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
Pinning for fun and profit, presented by Natanya AndersonSocialMedia.org
In her Brands-Only Summit presentation, Whole Foods Market's Director of Social Media and Digital Marketing, Natanya Anderson, shares the broad-based lifestyle approach they’ve applied to their social media strategy.
She talks about Pinterest, lessons learned around imagery, contest ups and downs, and more.
An overview of dynamic attendee tweets from the recent LIMRA-LOMA Social Media Conference in Boston to help motivate marketers in the insurance industry to break new ground and jumpstart social media in the years to come.
Looking at PR stunts and how brands can best use creative marketing tactics, especially post-pandemic. Lots about the history of PR stunts, digital PR and redefining what good creative PR is.
Version of this presentation with video and other functionality available here: https://docs.google.com/presentation/d/e/2PACX-1vT4hnPvDVJt8qGLpKAMSFn17csAMxwpVJDZgJK71FCDj2fd9faMvpw58LpyHjNXL1NDu4017VvwRyCy/pub?start=true&loop=false&delayms=60000
Connecting the why’s, where’s and how’s to create a winning strategy that maximises your use of social media platforms and brings you the best ROI; a look at two charities that are already on top of their game; and the future of social media marketing.
Tools, Tech, and Processes to Scale Your Enterprise Social Media ProgramsMegan Conley
Want an in-depth look at how integrating the right tools and processes can help you scale your social media program? Check out Megan' Conley's presentation from #SMMW18!
My Top Ten Tools For Insight, Content Creation, Audience and Time Management ...Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Social Tools Super Session. PRESENTATION: My Top Ten Tools For Insight, Content Creation, Audience and Time Management - Given by Devon Gardner, @msdevonvictoria - Internet Marketing Inc., Director of Social Media. #SocialPro #24A
This presentation will identify the next five social media trends, and the impact it will have on the peoples’ lives. With these recognised trends, learn how to utilise social media for an organisation.
- Social Influence
- Digital publishing made social
- Understanding the trusted “circle of friends”
- Social recommendations
- The future of +1
Humza Ijaz, Creative Director, LBi MENA
Guerrilla Social Media Marketing for Exposition ManagersShane Gibson
Guerrilla Social Media Marketing for Exposition Managers is the break-out session slide deck from the Canadian Association of Exhibition Management that I presented to today.
Drive Your Own Book Sales: Marketing Strategies for AuthorsGuy Gonzalez
In this eye-opening Writer's Digest Webinar, Guy LeCharles Gonzalez, a published poet, journalist, and Director of Programming & Business Development at Digital Book World, the country's most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you're intent on succeeding as an author in the digital age.
For more info: http://loudpoet.com
Content Marketing That Wins: Making Brands, Readers AND Google HappyCramer-Krasselt
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
During this session, Cramer-Krasselt search, social and content strategists Nick Papagiannis, Steve Radick and Scott Smith offer an integrated perspective and concrete tips to escape this numbers game and instead create high-quality content that reinforces your brand, delivers value to your customers and meets the needs of the mighty search engine.
How to Avoid the Content Marketing Arms RaceSteve Radick
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. multiple times a day. They’re hiring teams of content strategists, creating social media war rooms, and even using automated content creation and curation platforms to feed the beast and improve their reach and engagement metrics. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Evento Xenesys - Social Analytics Conference (edizione Firenze)Xenesys
Dopo il successo della Social Analytics Conference di Milano, abbiamo replicato l'evento a Firenze. Il 28 maggio, nella nuova sede fiorentina di Xenesys, in collaborazione con MicroStrategy, Roambi, Decisyon e Gummy Industries abbiamo presentato case history, best practice e le ultime tecnologie su big data e social media per migliorare il business delle imprese marketing-intensive attraverso le analytics.
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
Blog like Aristotle Tweet like Socrates Facebook Inbetween - Social Media for...Raj Murthy
Social Media for Entrepreneurs talk at the annual RIT' Entrepreneurs conference. Creating content for social media that is persuasive, emotional and engaging.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
At the inaugural C4 Digicon Conference, I delivered the keynote address on "Building Community In The Digital Age: The How And Why".
Please note: Due to the fact that I present with Keynote, there is not a perfect transfer to PowerPoint so some slides may not be viewed optimally. For any questions, tweet me at @CBarrows or email me at CBarrows@gmail.com
The world is more connected than ever, with mobile devices transforming individuals into news sources and new broadcast platforms emerging every day. Red Sky CEO Jess Flynn will share insights from clients, partners, peers and futurists on what 2015 and beyond holds for communicating your personal and professional brand.
Hacking Kickstarter: Crowdfunding Your Project
Adam Long, Marketing Strategist
Discover the secret weapons that entrepreneurs use to raise millions of dollars through crowdfunding
What’s the difference between a project that raises $5000 and a project that raises $10mil? Preparation, strategy and messaging. Simple, but not easy. It’s time to take crowdfunding to a professional level. This presentation is a practical session in building crowdfunding campaigns that rock, as we create a plan and content for a ready-to-go campaign. We cover: getting started, the logistics and preparation, crafting messages that resonate with people and tweaks that make the biggest difference to the success of a campaign.
This presentation is for entrepreneurs with a project suitable for launching on Kickstarter. It can be your amazing new product, a fantastic service, a revolutionary aid project or something unexpected. If you are planning to launch your crowdfunding project in the next 6 months, this could be the presentation that makes the big difference. We’ll look beyond superficial “crowdfunding coaching” and start building your campaign.
Adam Long is an experienced crowdfunding manager, entrepreneur and predatory marketer for Step Change Marketing. One of Australia’s top 30under30 entrepreneurs, he has sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.
Best Practices for Managing Multiple Social ChannelsMaggie Malek
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results? These are just some of the questions that digital marketers are struggling to answer.
I had the opportunity to present on this topic with Dino Kuckovic, Team Lead, Customer Success at Falcon Social. We covered... the important steps to facilitate social media collaboration across teams, how to create more effective workflow and publishing processes, key performance metrics to understand what social media content is (or isn't) working and so much more!
Inbound Marketing Summit New York 2013 Recap (IMS13)Social Eddy
Inbound Marketing Summit New York 2013 (#IMS13) was a two-day event focused on content marketing, social CRM, social video, and other hot topics in inbound marketing. This is a presentation of the key quotes and takeaways from one of the top social media events in the world.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
Quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives. Find out how in this presentation by Kim Caviness, TMG Custom Media’s SVP of Content, and Andrew Hanelly, TMG’s VP of Digital Experience. Kim and Andrew presented this in a workshop at the iStrategy 2012 conference in Chicago. Attendees got tips and tricks on how to solve the challenges that brands face in the constantly evolving media environment. Plus real-world data to help guide their strategy.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesAndrew Hanelly
Andrew Hanelly, TMG's VP, Digital Experience, and Kim Caviness, SVP, Content, co-presented this interactive workshop at IStrategy 2012 in Chicago, challenging attendees to test their content IQ with 3 real-world brand marketing challenges. Discover how more and more brands are taking advantage of the content marketing revolution, and find out how quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives.
Keep Your Content Weird, Fresh and Relevant - BBCON 2015Benjamin Wong
Nonprofits vie for constituents' attention online. Your messages compete with more than just cute goat videos and cat memes. How can your organization flourish in the Internet fray? The city of Austin will be our guide as we explore how to keep website content relevant and fresh.
A BBCON 2015 session presented by Nyleva Corley and Ben Wong
Embrace the Power of Organizational Networks to Improve PerformanceSteve Radick
Today’s highest performing organizations have realized that they must be connected and collaborative within their own ranks, as well as with their stakeholders and partners. By understanding and empowering connections among employees, customers, and partners, connected organizations are better able to rapidly collect, analyze, and share business and mission intelligence while outperforming and outlasting organizations that remain stovepiped and bureaucratically compartmentalized.
Integrating Social Media into Public Involvement Strategies - Transportation ...Steve Radick
My Integrating Social Media into Public Involvement Strategies session presentation from the Transportation Research Board's Annual Meeting from 1/10/10.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
6. 6
“The more content I can put out,
the more luck I have,” he says.
He’s redeployed an employee at
VaynerMedia, his social media
consultancy, to “shadow my life”
by following him to record his
remarks and turn them into
social media content.”
- Gary Vaynerchuk in Forbes,
June 2013
#Smwckcontent
7. Rather than creating useful content
for people, we’re creating
mountains of garbage for machines
7
Courtesy of Flickr user basmati – authentic help
21. Easier said than done
21
“We need more leads coming in!”
“Are we on Flayvr yet? We totally need to be on Flayvr!!”
“Why is our blog traffic down? Make sure you post more so we get that back up!”
“I just saw that Brand X had 1,000 Likes on a Keep Calm and Carry On poster – I
want us to do that too!”
“If you’re going to create new content, that all needs to go through
Legal before it gets published and that takes 2-3 weeks”
“We need to have more likes than our competition”
#Smwckcontent
22. When it comes to content, the
reader has to come first.
22
#Smwckcontent
23. Great content will:
• Build trust with users through usefulness
• Drive measurable consumer action
• Satisfy a brand’s business needs
23
#Smwckcontent
24. Great content will:
• Build trust with users through usefulness
• Drive measurable consumer action
• Satisfy a brand’s business needs
24
#Smwckcontent
25. Great content will:
• Build trust with users through usefulness
• Drive measurable consumer action
• Satisfy a brand’s business needs
25
#Smwckcontent
30. Creating content for readers
Who is our audience? (Who isn’t?)
What do we want readers to do?
What do readers want from us? (Do we have it?)
What assets do we have – people, places, things?
How do they talk about us when they think we’re not
listening? (Are we?)
30
What do we have to offer that
no one else does?
#Smwckcontent
31. Do more than tell a story, tell your
story
31
#Smwckcontent
32. Your brand produces content every day
• Your history
• Ideas that didn’t make the cut
• The “why” behind business decisions
• Challenges
• Your culture
• New product uses
• Requests for feedback
• Your causes
32
#Smwckcontent
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers? During this session, Cramer-Krasselt search, social and content strategists Nick Papagiannis, Steve Radick and Scott Smith will offer an integrated perspective and concrete tips to escape this numbers game and instead create high-quality content that reinforces your brand, delivers value to your customers and meets the needs of the mighty search engine.
Is this the future?
"Social tactics are not meaningful sales drivers.”“Fewer than 1% of transactions for both new and repeat shoppers can be traced back to trackable social links.”Trying to use social media in the same way as other marketing tools has eroded consumer trust and made it even more difficult for brands to gain credibilityToo much one-way push messaging and not enough engagement But the brands who do it well stand out even more
Everyone wants to get to the Lady Gaga level of community, but its not something you can just throw money at or purchase the newest platform for, you need to actually care. Portland Timbers – began play in 2011, yet have sold out their season tickets their first year, their second year, and also have a 5,000+ waiting listCommunity of people who crave informationShare behind-the-scenes infoFan photo shootsMultiple players and staff Twitter and facebook pages and they all interact directly with fansYouTube videos with players and fansLets players manage the team’s FB pagePlayers talk with one another (and have fun)
Ultimately, great content satisfies three criteria. It…Usefulness means it solves a problem for them (how to tie a bow tie, what recipes can be made gluten-free or where to find a new financial advisor) or it provides them with entertainment in the format and timeframe they want (a video of news bloopers I can watch in ten minutes before a meeting or ten pictures from The Cosby Show that illustrate why the Affordable Care Act is a good thing).Consumer action could be something as simple as returning to visit a website, spending more time there or leaving a comment on Facebook. It could also mean filling out a form, buying a pair of pants or watching a video. Whatever those things are they should all ladder up into a client’s business needs. They should stem from an overall strategy or story about the business and be organized around a creative idea, executed in a specific, sustainable way.
But here’s the thing about these three bullets. Two of them are all about people. This is important. Machines don't buy stuff, subscribe to newsletters or view ads. And you or your brand are not for everyone. So you need to understand who those people are who already like you and who else is out there who doesn’t already know about you. There are a lot of things you can do to get impressions and clicks and likes if you’re just interested in raw numbers and think one impression is equal to the next.
While the latter isn’t a person, you likely have bosses or clients who ARE people (or at least act like it most of the time) and you need to make them happy too and that means satisfying their needs to look good by making sure content delivers on metrics that are important to them, the internal stakeholders they deal with are on-board and the content you’ve created fits into a larger brand narrative. But more on this later.
A reader’s trust in your content comes from knowing your business and your customer well enough to know where A) what you can do for them and B) what they need intersect. And then providing content that matches it.The next thing should be as good as the last. Not about jumping on what is trending in search or social with a quickie slideshow.Content needs to be able to exist on its own. In the same way a close friend is more likely to get you to do something that a stranger will, content that builds trust will spur action on its own rather than content that was created solely to trap a user into an action. (Asking for a sign-in via a click from social, a headline that doesn’t deliver on the promise of an article) Sephora did this through consumer-specific search and mobile experiences, Third-party endorsements and content that communicated brand identity. It gave them a 400% increase in iPad traffic to Sephora.com in Q1 of 2012, 20% of their site traffic coming from mobile and a 300% increase in mobile shopping year-over-year in 2012
Brand: Credit card Audience: Small business ownersProblem: How Started in 2007 as a place to host event video50 pieces of content publisher per week, 200+ expert contributors; videos/articles/infographicsCurated UGC
Essentially became the LinkedIn for small business owners. By making Amex Open the destination for small business owners, they made people think of their product – a credit card – as having the same utility. They also used the endorsement value of third-party contributors and borrowed some of their authority. Specificity of content comes into play due to need and time. I’m trying to answer this question or find this experience in a specified amount of time.Good content that’s shareable makes the person sharing it look like a Yoda. The person whose website we love to read, or Twitter account we look back at for the best links. I have 10 minutes to kill before a meeting. It’s not enough to start anything so please educate me on the themes of last night’s Game of Thrones or let me see pictures of my friend’s trip to China.200k uniques a month85% of traffic in 2011 from non-paid sourcesMost-visited small business site on the Web
In creating this content, there are many questions we need to ask ourselves. These are just a few.What do readers want from us: look at your inbound search traffic, look at how users use the siteAll this helps you understand what your unique value is to your readers and where what you’re about and what they need intersect.
And then you start to create your brand story.
Your history. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. You know that boring “About Us” page you have your website? Breathe some life into thatcontent and make it a story. Believe it or not, your fans are interested in hearing about the history of your brand – why do you think brands like Coca-Cola, Porsche, and Mercedes-Benz have created entire museums dedicated to their history? For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually. Look at whatManchester United or Ben and Jerry’s are doing with their timelines for an example. Go and talk with people who know your brand’s history. Listen to the stories. Collect old photos and videos. Share those stories with your fans. Ideas that didn’t make the cut. Your cutting room floor is a gold mine for social media content. Share those ideas that were discarded and explain why they weren’t implemented. Too expensive to make? Too niche? Too controversial? You might be surprised to find that your fans and followers love them even though your creative department didn’t. Ideas and products that might have been killed before are now becoming alternate ending, hugely successful products, andbreakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups.The “why” behind business decisions. Did you just have to lay off some employees? Get out in front of the story and explain why. Talk about the numbers behind the move. Share the long-term view. Be empathetic. But most of all, be honest. Customers understand you run a business and that there are often tough decisions to be made, but they won’t understand why you would be all cloak-and-dagger about it. Talk openly and honestly when the going gets tough and though it might not be intuitive to you, they’ll love you more for it.Challenges. Your social media fans are more than clicks, likes, and followers – they’re potentially important team members that you’re ignoring. Got a product or business challenge you’re struggling with? Open up your data and bring your customers into the process. You might be surprised to discover the value they will bring. Interestingly enough, brands can look to the government for guidance on this as Challenge.gov is a great example of how to create content and get your customers involved.Your culture. Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about. They want to understand your culture, your work environment, the way you do things. Why do you think shows like Undercover Boss, The Pitch, and Restaurant Impossible are so popular? Why do you thinkZappos gives tours of their headquarters? Why do you think virtual tours of company offices are so popular? They pull back the curtain on the brands they buy from.New product uses. When you think of the Porsche 911, you probably think of the iconic sports car that rich guys only drive on Sundays. However, did you know that it’s actually a car that thousands of people drive every single day? A car that takes kids to school? A car that has four-wheel drive that you can put your skis on top and take to the slopes? A car that can fit all your groceries and golf clubs? So Porsche went out and asked their customers how they use their Porsche every single day. (disclaimer: my agency created this campaign).Requests for feedback. How are we doing? What could we be doing better? What do you love about us? What words come to mind when you think about our brand? What do your friends and family think about our brand? Just like that annoying guy who won’t shut up at the party, most brands never stop sharing content long enough to simply ask their customers for their thoughts. Sometimes all it takes is a “what questions about our products/services do you have?” to get the ball rolling.Your causes. What does your brand care about? Customers want to know that your brand is about more than just profits. Go beyond just writing a check and a photo opp. Panera uses their website and social media to tell the story of their passion – feeding the hungry of America. (disclaimer: my agency created this campaign). Does your brand contribute money to a local or national charity? Do they volunteer? If so, make sure you get someone there to capture these stories to share them.