Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid Them by Kristin Kovner

•

0 likes•1,327 views

This document outlines 7 common mistakes that can kill content marketing efforts. These include: 1) focusing on branded content over useful content for audiences, 2) confusing brand purpose with products, 3) creating only time-sensitive instead of timely content, 4) relying only on rented platforms instead of owned channels, 5) producing content in just one format, 6) measuring performance weekly or monthly instead of with an always-on approach, and 7) treating marketing as a cost center rather than revenue driver. The document advocates asking audiences what they want to watch or read, creating diverse content formats, staying true to brand purpose, and producing great work without limiting ideas.

Marketing

1
Making “Branded Content”
Instead of “Content”

You know how I know
preroll is bad?
There’s a countdown clock
until I get to skip it…
SKIP VIDEO

How Do You Know What
People Want to Watch/Read?
Ask them.

Full report available at www.Hashoff.com

2
Confusing Your Product
with Your Purpose

BLOG POST
INFOGRAPHIC
MICRO-CONTENT
PODCAST
VIDEO
WEBINAR
Make Your Content Sliceable & Diceable
Q&A
IG STORY
EBOOK
WHITEPAPER
BOTS

IBM,
2016.

70% of the sales
process occurs
before a prospect
ever meets a
salesperson.

There are no low-interest
categories, only low-interest ideas.
ANDREW ESSEX, VICE CHAIRMAN, DROGA5
“

Thank You!SPARK 2017
Kristin Kovner
@kristinkovner
kristin@ksquaredstrategies.com

Angelo Sasso is Senior Director, Enterprise Analytics and Customer Insights for The Leading Hotels of the World (LHW). He oversees the company’s customer research, financial, sales, and marketing analytics team, as well as the company’s voice of the customer measurement program. Angelo joined LHW in 2014 and introduced the marketing analytics and customer insights function to LHW while also launching their voice of the customer program. Throughout his career, Angelo’s overarching goal has been to grow the mandate of any analytics team to a consultative one from a reporting function by challenging organizations to turn insights in to action.

Spark 2017: Share-of-Voice in the Social Age: What Do We Really Care About? b...

TrackMaven

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...

TrackMaven

In her more than 20 years of experience, Christine has applied both sides of her mind – the creative and the analytical – to drive marketing success. She has won numerous awards including the 2010 Women in Technology Leadership, March of Dimes Heroines in Technology Award and is a recipient of the 2016 Trending 40 Top DC CMOs. As Chief Marketing Officer at ThreatConnect, Christine is responsible for the global strategy and execution of all facets of marketing, leading the communications, demand generation and product marketing functions as well as marketing and sales operations. Prior to ThreatConnect, Christine served as VP of Marketing & Product Management at Salsa Labs, where she led efforts to strengthen the Salsa brand, platform and demand generation.

Spark 2017: Content + AI: Creating Personalized Experiences for Your Audience...

TrackMaven

How to Plan for Long-Term SEORhea Drysdale

Long-Term SEO Success: How to Win for Years, Not Days

Rhea Drysdale

SMX East 2014 session description: Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals” that the search engines take in, then weigh up. What is most important and demands your attention? Attend this session and learn what you should be focusing on to drive long-term results, rather than chasing down blind alleys or seeking short-term gains. Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan) Speakers: Rhea Drysdale, CEO, Outspoken Media (@Rhea) Laura Ann Mitchell, Digital Marketing Strategist, Intel (@intel) Mark Munroe, Director SEO, Trulia Ken Shults, Managing Director Global Consulting, Global Strategies, An Ogilvy Company

Social Media Analytics: The Peanut Butter to Business Metrics’ Chocolate

Rhea Drysdale

Building Your Content Curation Road Map: 5 Steps to a More Efficient Content ...

Erika Heald Marketing Consulting

In our data-driven world, the value of PR is often questioned ⁠— and quite rightly so. Some see it only as a channel for occasional bursts of activity, while others get bogged down chasing links. Underpinning all this tends to be slow reporting focused on meaningless metrics like AVE (advertising value equivalent). The good news? There's a better way! - As presented at Search Leeds, June 2019.

Searching for wannabe surfers: how Atlassian makes a splash with big bang rec...

LinkedIn Talent Solutions

Successfully executing a recruiting campaign requires teamwork, creativity, and a lot of gusto. Caitriona Staunton and Devin Rogozinski dish Atlassian's secret sauce for driving unique recruiting campaigns that delight candidates, turn heads, and deliver results. Hear how the Australian tech company's latest campaign helped land the highest recruiting quarter in company history. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

Content Rising Summit 2015: The Content Standard Case Study

Skyword Inc.

Lightning Talk #11: Designer spaces by Alastair Simpson

ux singapore

You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in. Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.

Moving from a Traditional to a Growth Oriented Organization - #GHConf18

GrowthHackers

In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.

HITEC 2017 Tech Talk: Customize the Planner's Experience with Technology

Social Tables

Harness the Digital Whirlwind

Garrett Gingerich

A 5-step formula to simplify digital marketing and advertising. Taking a human-centered approach to digital marketing is about finding people where they’re talking and adding value to that conversation – no matter where it’s taking place. This means constantly searching for new and better ways to interact with users, relentlessly breaking down boundaries between platforms to build multi-channel relationships.

Our Industry's Future.. Meetings in Twenty Years

Social Tables

What Analytics Won't Tell You: Get Essential Insights for Content and Design

Melissa Eggleston

The Digital Decade Ahead

Lucas A. Durrett

Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...

Social Tables

Keep Calm and Create Pipeline

Andy Culligan

It’s strange times. While medical professionals are striving to maintain the COVID-19, businesses around the world are struggling with the disruption of day-to-day work life. It’s the first time in marketing and sales where it’s confusing. Many of us don’t know what the next steps are. That’s why Leadfeeder’s CMO, Andy Culligan, and our friends Marc Chabot, CEO of Reachdesk, and Alex Olley, Co-Founder of Reachdesk hosted a webinar on Thursday, March 19 on how to keep calm and create a pipeline during the coronavirus outbreak. In this webinar, both teams shared strategies marketers and salespeople can use to build a pipeline of high-intent online leads now during a time of crisis.

AMA/Aquent: Data-Driven Design - Why Marketers Hold the Key to Success

Aquent

Brand-driven design in marketing is no longer enough to compete in this data-driven world. But analytics and creative departments typically do not see eye to eye. It is now up to the marketer to become the catalyst for change within the organization! In this webcast, Gregory Ng will give solutions to build data-driven decision making into your culture, how to set goals and align your teams, and how to use your results across all marketing channels.

NTC 2017 Growth Hack Your Marketing Plan

Kimbia, Inc

You’re working on a marketing plan for the coming fiscal year and trying to determine where to focus. You may be thinking to yourself, “How can I communicate the critical needs of my mission on such a scrappy marketing budget? How do I prioritize and know that I’m focusing in the right areas?” Join online fundraising and marketing nerd Taylor Shanklin as she walks you through the steps to build out an effective marketing and communications plan. Having worked with nonprofits large and small, Taylor has built online fundraising and marketing plans on a variety of scales and budgets.

Inbound 2014 J Mills Face Melting Content PresoJason Miller

10 Tips to Discover, Reach, and Convert Your Audience

Skyword Inc.

Meeting Description: In the rush to prove ROI, it is easy for marketers to get caught up in the numbers without paying attention to the people behind them. Taking time to understand your audience and create content that speaks to their interests and desires is paramount to driving performance and inspiring loyalty. This webinar will help you identify the who, what, where, and how of your audience, and identify best practices in design, optimization, and amplification to ensure that your content reaches the right users at the right time. Content strategists, Justina Perro and Inbar Yagur will guide you through steps to create a plan of action that not only drives those coveted conversions, but also builds stronger relationships in the process.

Formula Won: A Crash Course In Nailing New Business

Noisy Little Monkey

Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and S...

Aquent

Content marketing may be the flavor of the past few years, but it's still far too common for companies to launch a blog or write one white paper before running out of steam. They rarely see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process. This webcast will dig deep into the steps every company must take to set up a sustainable, successful content marketing strategy.

Who You Should Hire for Sustainable Growth - #GHConf18

GrowthHackers

Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.

Social Media for Lead Generation

LeadSquared

How To Create Blog Posts Your Readers Will Want To Share

Scripted.com

Corey Perlman's Social Media Masterclass

Corey Perlman, Social Media Speaker and Consultant

What's hot

PR that drives performance by Beth Nunnington

Journey Further

Searching for wannabe surfers: how Atlassian makes a splash with big bang rec...

LinkedIn Talent Solutions

Content Rising Summit 2015: The Content Standard Case Study

Skyword Inc.

Lightning Talk #11: Designer spaces by Alastair Simpson

ux singapore

Moving from a Traditional to a Growth Oriented Organization - #GHConf18

GrowthHackers

HITEC 2017 Tech Talk: Customize the Planner's Experience with Technology

Social Tables

Harness the Digital Whirlwind

Garrett Gingerich

Our Industry's Future.. Meetings in Twenty Years

Social Tables

What Analytics Won't Tell You: Get Essential Insights for Content and Design

Melissa Eggleston

The Digital Decade Ahead

Lucas A. Durrett

Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...

Social Tables

Keep Calm and Create Pipeline

Andy Culligan

AMA/Aquent: Data-Driven Design - Why Marketers Hold the Key to Success

Aquent

NTC 2017 Growth Hack Your Marketing Plan

Kimbia, Inc

Inbound 2014 J Mills Face Melting Content PresoJason Miller

10 Tips to Discover, Reach, and Convert Your Audience

Skyword Inc.

Formula Won: A Crash Course In Nailing New Business

Noisy Little Monkey

Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and S...

Aquent

Who You Should Hire for Sustainable Growth - #GHConf18

GrowthHackers

Social Media for Lead Generation

LeadSquared

What's hot (20)

PR that drives performance by Beth Nunnington

Searching for wannabe surfers: how Atlassian makes a splash with big bang rec...

Content Rising Summit 2015: The Content Standard Case Study

Lightning Talk #11: Designer spaces by Alastair Simpson

Moving from a Traditional to a Growth Oriented Organization - #GHConf18

HITEC 2017 Tech Talk: Customize the Planner's Experience with Technology

Harness the Digital Whirlwind

Our Industry's Future.. Meetings in Twenty Years

What Analytics Won't Tell You: Get Essential Insights for Content and Design

The Digital Decade Ahead

Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...

Keep Calm and Create Pipeline

AMA/Aquent: Data-Driven Design - Why Marketers Hold the Key to Success

NTC 2017 Growth Hack Your Marketing Plan

Inbound 2014 J Mills Face Melting Content Preso

10 Tips to Discover, Reach, and Convert Your Audience

Formula Won: A Crash Course In Nailing New Business

Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and S...

Who You Should Hire for Sustainable Growth - #GHConf18

Social Media for Lead Generation

Similar to Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid Them by Kristin Kovner

How To Create Blog Posts Your Readers Will Want To Share

Scripted.com

Corey Perlman's Social Media Masterclass

Corey Perlman, Social Media Speaker and Consultant

Introduction to Content Marketing

Andrew Malkin

Building A Content Marketing Strategy

Content Marketing Institute

Content Marketing Strategies for 2015

Asian Food Regulation Information Service

Strategies for Creating Interesting, Engaging, and Effective Social Media Con...

Brian Huonker

Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers

TopRank Marketing Agency

Death To Demise: Everything You Know About Content Marketing Is Wrong

Ronell Smith

Death to Demise: Everything You Know About Content Marketing is Wrong

Ronell Smith

Death To Demise: Everything You Know About Content Marketing Is Wrong By now, we've all heard the news: The content apocalypse is upon us, and the days of finding success via content marketing are over. There's simply too much content being produced for it to be effective or garner engagement. Even worse, even the content that earns engagement does not get read, earn links or convert. Don't fall for this ruse. Content marketing, when done right, can be very effective.

NewsCred Webinar: How to Capitalize on the Top Content Marketing Trends of 2018

Heather Eng

Here, the top content marketing trends of 2018. We’ll share examples of the NewsCred Top 50 brands that are leveraging these trends, insights into the pressing points to consider right now, and what to anticipate for the future. We’ll also show you how to implement our recommendations into your current content marketing strategy so you’ll see stronger results – and we’ll share our honest take as to what that will require.

2012 Interactive Marketing Trends

CementMarketing

Content Marketing World 2014 - Summary and Highlights

Thomas Armitage

10 easy steps to generate leads with inbound marketing

Ruth Hoskins

Compelling Content

SPROUT Content

Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your ...

Lisa McKenzie ★

Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More By Lisa McKenzie Social Branding & Marketing Strategist at McKenzie Moxie Media | Chief Bliss Instigator at Blissonomic$ | Keynote Speaker | Social Media Teacher at Concordia University Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line? Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button. Join this webinar to learn: 1- How to create relevant and timely content to share on social media 2- Where to find and leverage tourism related questions people are currently typing into Google 3- How to create visuals that humanize your brand 4- How to find and use the right hashtags so your content is easy to find 5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand BIO Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business. Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along. For more information about Lisa, visit her website http://www.lisamckenzie.com/

Growing your fitness business using social media

Bryan K. O'Rourke

Brilliant PR on a Startup BudgetCourtney Myers

B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward

ComBlu, Inc.

How to Exit the Content Marketing Struggle Bus

Ronell Smith

Content Marketing Master Class - Ronell Smith, Moz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How To Create Content That Helps You Nail Your Business Objectives. We hear it every day: How do we create engaging content? In reality, this is a problem that doesn’t deserve a solution. Why? Because content that simply garners engagement is unlikely to help your brand meet its business goals. The content you create should help your brand reach its goals, and for that to occur you must make loyalty a priority. In this session marketers will walk away knowing… - Why content loyalty is important and how it helps all areas of the business - What types of content inspires loyalty - How to create content that moves the needle for their brand

Similar to Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid Them by Kristin Kovner (20)

How To Create Blog Posts Your Readers Will Want To Share

Corey Perlman's Social Media Masterclass

Introduction to Content Marketing

Building A Content Marketing Strategy

Content Marketing Strategies for 2015

Strategies for Creating Interesting, Engaging, and Effective Social Media Con...

Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers

Death To Demise: Everything You Know About Content Marketing Is Wrong

Death to Demise: Everything You Know About Content Marketing is Wrong

NewsCred Webinar: How to Capitalize on the Top Content Marketing Trends of 2018

2012 Interactive Marketing Trends

Content Marketing World 2014 - Summary and Highlights

10 easy steps to generate leads with inbound marketing

Compelling Content

Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your ...

Growing your fitness business using social media

Brilliant PR on a Startup Budget

B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward

How to Exit the Content Marketing Struggle Bus

Content Marketing Master Class - Ronell Smith, Moz

More from TrackMaven

Spark 2017: Contagious Media: How and Why Things Go Viral by Paul Berry

TrackMaven

Spark 2017: Next-Generation Retail Strategies by Laura O'Shaughnessy

TrackMaven

Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin H...

TrackMaven

Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

TrackMaven

Spark 2017: You Are What You Share: What Brands Can Learn From the Alarming A...

TrackMaven

Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom ...

TrackMaven

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

TrackMaven

SPARK 2016: Our Predictive Future

TrackMaven

See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

TrackMaven

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do

TrackMaven

See Ory Rinat's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com Headlines have to live on their own – unlike in the print world where they were attached to your article and content. They travel across the web, asking readers for their click. Our research has shown that just changing a headline can swing engagement with a piece of content by 30%. So we test our headlines. A lot. Learn how we quickly and cheaply run A/B tests on our headlines, and see some of the key takeaways we apply as a result.

SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

TrackMaven

SPARK 2016: Why Your Social Content is Killing Your Bottom Line

TrackMaven

See Noah Lomax's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com We’ve all heard it: “Organic reach is dead.” “There’s no point in posting if you aren’t using paid.” And for what? A goal of 4% engagement rates? With all of the data and insights at our fingertips, isn’t there another way? Turns out there is. Join us for a quick look at how some brands are reaching more than 60% of their fan base with engagement rates >30% while spending little or nothing.

SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?

TrackMaven

See Joe Chernov's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com We marketers are prone to FCS: False Choice Syndrome. Our programs are paid or organic, inbound or outbound, left brain or right brain. A similar zero sum situation has emerged over the past year: inbound / content marketing or account-based marketing. For most companies, absolutes are impediments to success. A blend of strategies is generally the best path. This example-rich session will explore the relationship between inbound marketing and content marketing and highlight ways to strike a balance.

SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...

TrackMaven

See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better? Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...

TrackMaven

See Travis Wright's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com You can target audiences on social media advertising with a dozen different ad formats and thousands of possible ad targeting parameters. Using highly targeted ad campaigns, you can get in front of your ideal customer with custom content that wins your sales team deals. Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time. Attendee Takeaways: -- Tap Into Recent Purchasing Behavior Among Facebook Users -- Get Creative With Life Events Targeting -- Nurture Leads & Build Loyalty With Facebook Custom Audiences -- Expand To A Lookalike Audience -- Get Super Granular With Layered Targeting Options -- Top social content creation, curation and amplification tools.

SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...

TrackMaven

See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI. Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.

SPARK 2016: How to Use Insight, Content, and Digital to Activate, Engage, and...

TrackMaven

See Tara-Nicholle Nelson's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com Tara-Nicholle Nelson is best known as having been the first and only VP of Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. In her first year on the job, MyFitnessPal grew from 45 million to 100 million users, drove a 22 percent increase in user engagement, and went from raising an $18 million Series A to the acquisition by Under Armour for $475 million. Join Tara to hear how she learned to reactivate disengaged customers and keep them coming back.

SPARK 2016: Those Who Tell the Stories Rule the World

TrackMaven

See Shane Snow's keynote presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com. The number one marketing skill — and business skill for that matter — of the next decade is neither coding nor emotional intelligence nor Snapchat: it’s the ability to tell truly compelling stories. Shane Snow, founder of Contently, author of Smartcuts, and correspondent for Wired and Fast Company, shows how storytelling will be the key driver of 21st century business growth — and he has the data to prove it. In his signature blending of entertaining narrative and science, Snow shows why stories work at a neurological level, how both businesses at large and individuals who work in them can — and must — harness the power of story to build relationships and make people care, and how to use storytelling to break through the hurricane of noise that marketers face today.

Beyond Like-ability: Facebook Reactions and the Presidential Election

TrackMaven

The State of Social Marketing 2016: B2C Industry Edition

TrackMaven

We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media. The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations. In this presentation, you'll learn: - Which B2C industries get the greatest impact from social media marketing; - How disruptive brands build loyal audiences on saturated social networks; - The most effective strategies for social in each industry.

More from TrackMaven (20)