Userfarm aims to be the leading platform for content creation by connecting brands with a global network of over 55,000 content creators. They specialize in producing a wide array of video content, including commercials, documentaries, and viral videos, leveraging a smart production model that reduces costs and time significantly. Their innovative approach enhances brand engagement through participatory storytelling and co-creation, evidenced by successful case studies with major brands like Ferrero and Nokia.

1. USERFARM:
THE CONTENT CREATORS’ WAY

2. OUR GOAL
To be the first choice
for content creation
by major brands,
publishers, broadcasters, e-tailers.

3. OUR MISSION
To galvanise the skills and creativity of
our global network of filmmakers,
and produce compelling and quality
videos with rapidity and scale.

5. VIDEO RULES, EVERYWHERE!
Video is no longer a “nice to have”. Today, any large global or
local brand produces hundreds of videos every year as part of
it’s communications approach:
Video Advertising for OnLine, Mobile and Social channels will grow up to $20BN in 2017
(global media spending) and recent data confirm the need for local adaptation, personalized
messages, real time communication.
A constant stream of fresh and original Video is a must for growing and engaging Social
audiences on YouTube, Facebook, Twitter, Vine, Instagram, G+, etc.
Video is more and more used for product tutorial, corporate presentation, CSR activities,
customer reviews, private convention or public event, top management comms, in-store
information, consumer insight to name a few.
“Video Contests” are frequently included in marketing campaigns as a tool to maximise
engagement and visibility.

6. Production experience
Video Amateur: little experience or new
Videomaker: active users
Filmmaker: chosen for quality and skills
Pro Teams: professional production teams
Skills
Advertising: TV ads, virals and promo
video
Fiction: short movies, web series,
Animation: animation, illustration and CGI
Video Art: music videos and digital art
Narrative: documentaries, storyteller
WHO WE ARE
We are a global network of
55,000+ content creators.
Our creators come from 120+
countries with extensive
presence in US and Europe.
Our team classify each creator
based on his profiles and past
contributions.

7. OUR STUDIO
Our studio is a state of the art
digital collaborative space
where content creators get
info on open projects, create
groups, participate, find
material and tips, receive
assignments, complete tasks,
discuss with moderators,
submit proposals, win prizes
and get paid.

8. WHAT WE DO…
We work with leading brands, agencies, publishers and broadcasters
to produce tv commercials, on line video advertising, viral video,
corporate and product video, web series, tv shows, documentaries,…
Call For Videos
Creativity / Visibility
Pro Pitch
Quality / Creativity
Direct Assignment
Quality / Time

9. CASE STUDY
Candy Crush Saga
Among 60 approved submissions
King selected 5 winners. 24 hours
after posting the winning video on
the Candy Crush Facebook Page
there were more than 41,000 shares
registered. The post further
generated over 48,000 likes and
5,500 comments (all organic, no paid
post promotion) resulting in a total of
1.13 million views.

10. CASE STUDY
Ferrero Kinder Pinguì
The client wanted to produce a web
series around the main character of
Kinder Pinguì (ie Charlie the penguin)
so we launched a pilot contest on
Userfarm receiving more than 60
proposals, a dozen of very high
quality.
At the end of the process Ferrero
acquired the rights of 2 pilots and is
now publishing the first series
achieving the highest results in
organic views and customer
engagement.

11. CASE STUDY
Nokia Lumia 925
Nokia France asked for 5 viral
videos to highlight 5 different
features of the new Nokia Lumia
925.
In less than 1 month, through a Pro
Pitch, the brand selected 5 ideas
and we managed the production.
Each video reached high levels of
views and engagement on
Facebook and YouTube.

12. CASE STUDY
Barilla Factory
Barilla setup its own co-creation
factory which soon became a key
pillar of its content creation and
advertising activities.
On Barillafactory.com, the brand
continuously engages creatives,
filmmakers and customers on global
as well as local projects, on a
strategic brand positioning level as
well as for tactical promotions.

13. OUR MAIN BENEFITS
Our Smart Production Model allows to achieve significant better performance
than the Traditional one in terms of:
Cost: our cost are 70% less on average vs traditional model
Scale: there are no limits in quantity of content we can produce
Time: we can activate creators in few minutes and produce real time video
Creativity: our clients can choose from a wide creativity and many point of views,
Ubiquity: we can run global as well as city specific projects at the same time
Under full management and total respect of code brand and values

14. ADDING A 3RD DIMENSION
Participatory
Storytelling
Crowdsourcing / CoCreation adds a
third dimension of value to the
content creation, enabling the
PARTICIPATORY STORYTELLING.
Nowadays all brands need to
engage their customers, let them
become the stars of the brand
communication and ambassadors of
brand values .

15. PARTICIPATORY STORYTELLING
Recent Case Studies

16. PARTICIPATORY STORYTELLING
Recent Case Studies

17. Bruno Pellegrini - CEO
brunopellegrini@userfarm.com
+39 335 6191763
THANK YOU