This document provides guidance on how to write and distribute effective press releases to promote a high school robotics team and its activities. It outlines the key elements of a press release, including using an engaging title, following a standard format, focusing on the five Ws and one H, and providing relevant contact information. Tips are given for developing newsworthy angles, writing in an objective journalistic style, targeting the right media outlets, and preparing for potential media coverage of events. The overall goal is to generate interest from local news sources and positively represent the robotics team.