Social Seeder - Social Media Summit 2015
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December 17th 2015, Patrick was asked as keynote speaker at the Social Media Summit 2015 in Brussels. Patrick (CEO at Social Seeder) talked about the importance of ambassadorship for brands in the 21st century and how to implement this into your organization. For more info about ambassadorship, employee advocacy and Social Seeder, visit www.socialseeder.com
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Social Seeder - Social Media Summit 2015
- 2. 2013 2000 2001 2003 2011 2010 2009 2007 2008 2006 2002 2012 1999 PRESENTATION I Socialmedia Summit
- 3. ?“ DO YOU STILL BELIEVE THAT PEOPLE WATCH TRADITIONAL ADS? ” PRESENTATION I Socialmedia Summit
- 4. ” THEY AREN’T EVEN PAYING ATTENTION TO THE ROAD ANYMORE ! ” PRESENTATION I Socialmedia Summit
- 5. “ HOW DID ONLINE ADVERTISING WORK FOR YOU? ” S PRESENTATION I Socialmedia Summit 2015 average CTR on banner ads 0.06%
- 6. ” LET’S POST CONTENT ON SOCIAL MEDIA! ” 12 % ORGANIC REACH 2013 3 % 2015 PRESENTATION I Socialmedia Summit
- 7. That’s why we’ve built SOCIAL SEEDER PRESENTATION I Socialmedia Summit
- 8. A PLATFORM THAT FACILITATES ONLINE AMBASSADORSHIP • we assist with the identification, recruitment & activation of your online internal & external ambassadors • we activate your ambassadors by inviting them to share your content on their social networks • we generate exponential reach creating tremendous impact • measurable results & sharp insights PRESENTATION I Socialmedia Summit
- 9. ?“ WHY AMBASSADORSHIP?” PRESENTATION I Socialmedia Summit
- 10. “ WHY AMBASSADORSHIP?” PRESENTATION I Socialmedia Summit An ambassador is an internal or external person who loves to spread the word about your brand on a voluntary basis.
- 11. 84% says friends & family are most influential to their behavior “ WHY AMBASSADORSHIP?” PRESENTATION I Socialmedia Summit
- 12. 1 AMBASSADOR SHARES ON 2,4 NETWORKS REACHES 317 PEERS INFLUENCES 4,96% TO CLICK ON BRANDED CONTENT PRESENTATION I Socialmedia Summit “ WHY AMBASSADORSHIP?”
- 13. “ WHY AMBASSADORSHIP?” PRESENTATION I Socialmedia Summit 50,000 FOLLOWERS 1,500 REACHED 3% ORGANIC REACH 5 AMBASSADORS 1,500 REACHED 317 PEERS REACH PER AMBASSADOR WHEN YOU SHARE CONTENT ON YOUR SOCIAL MEDIA WHEN YOUR AMBASSADORS SHARE YOUR CONTENT ON SOCIAL MEDIA
- 14. “ WHY AMBASSADORSHIP?” PRESENTATION I Socialmedia Summit
- 15. “ WHY AMBASSADORSHIP?” PRESENTATION I Socialmedia Summit MORE ENGAGEMENT EXTERNAL AMBASSADORS AMBASSADORSHIP = ENGAGEMENT CUSTOMER ENGAGEMENT = RETENTION INTERNAL AMBASSADORS ➜ AMBASSADORSHIP = ENGAGEMENT EMPLOYEE ENGAGEMENT = MOTIVATION ➜ ➜ ➜ ➜ ➜
- 16. ?“ HOW DOES SOCIAL SEEDER WORK?” PRESENTATION I Socialmedia Summit
- 17. S RECRUIT & INVITE AMBASSADORS 1 PRESENTATION I Socialmedia Summit
- 19. S PREPARE YOUR SEEDING MESSAGE 3 PRESENTATION I Socialmedia Summit
- 20. S ACTIVATE YOUR AMBASSADORS 4 PRESENTATION I Socialmedia Summit
- 21. S AMPLIFY YOUR BRAND MESSAGE 5 PRESENTATION I Socialmedia Summit
- 22. S MEASURE THE SEEDING RESULTS 6 PRESENTATION I Socialmedia Summit
- 23. S BOOST YOUR AWARENESS 7 PRESENTATION I Socialmedia Summit
- 24. RECRUITMENT MESSAGE SHAREREACH LEARN & OPTIMISE OUR SOCIAL WHEEL PRESENTATION I Socialmedia Summit
- 25. ? “ WHY SHOULD YOU USE SOCIAL SEEDER?” PRESENTATION I Socialmedia Summit HIGHER EFFECTIVENESS BROADER REACH HIGHER IMPACT MORE ENGAGEMENT Traditional marketing isn’t enough You’re not the only one spreading the news People are far more likely to trust messages from friends over any type of brand communication People really feel part of the cause
- 26. OUR CLIENTS ACTIVATE MORE THAN 100,000 AMBASSADORS PER MONTH HAVE REACHED MORE THAN 5 MILLION PEERS CLIENTS HAVE GENERATED +20,000 EXTRA VISITORS PRESENTATION I Socialmedia Summit
- 27. 2015 2000 2001 2003 2011 2010 2009 2007 2008 2006 2002 2012 1999 PRESENTATION I Socialmedia Summit
- 28. In 2015, we… have been working together with +100 clients grew from 1 part time to 9 full time coworkers expanding towards The Netherlands & France are laying foundations for the rest of Europe PRESENTATION I Socialmedia Summit
- 29. SOME OF OUR AMBASSADORS PRESENTATION I Socialmedia Summit
- 30. ?QUESTIONS PRESENTATION I Socialmedia Summit
- 31. PRESENTATION I Socialmedia Summit