This document outlines how to transform Facebook into a sales channel. It discusses using Facebook ads and the Social MooV tool to generate traffic and fans. Case studies are presented, including one for Showroom Prive, an online retailer. They were able to generate over 100,000 new members and cut acquisition costs by 50% through a campaign on Facebook ads and a registration app. The presentation recommends starting with objectives, using ads and the app to open multiple acquisition channels, and analyzing results to improve campaigns.