Liz Brown Bullock, Director of Social Media and Community, shares how big brands (like Dell) are using social to listen, engage and act with customers to support their marketing efforts and deepen customer relationships. Presentation with University of Texas MBA students October 2012.
Embedding Social Media to be a better business via trainingLiz Bullock
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees companywide for Dell. #some training #socialmediatraining
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Embedding Social Media to be a better business via trainingLiz Bullock
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees companywide for Dell. #some training #socialmediatraining
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
Making your Corporate Blog a Customer Connection HubDell Social Media
This is a presentation that Lionel Menchaca, Chief Blogger at Dell, delivered at BlogWorld NY 2012. Blogs still matter. Why? They are still the most effective and flexible tool for connecting conversations around the web. Lionel discusses how to write blog posts that are connected to conversations and issues that matter to customers.
Presentation on the impact of Social Media on Crisis Communication, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York.
What Do I Tweet About? Make Your Employees Worth FollowingDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012.
Social Media for Small Business Pres (WIPP 2012 Annual Leadership Mtg)Amy Tennison
Presented at the Women in Public Policy (WIPP) Annual Leadership Meeting July 18-19, 2012 at the Liaison Capitol Hill, Washington, DC on social media for small business. WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 1 million women-owned businesses representing 63 business organizations. WIPP provides timely economic policy information and identifies important trends and opportunities to its membership. #Iwork4Dell
What Do I Tweet About? Making Your Employees Worth FollowingLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA.
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
Making your Corporate Blog a Customer Connection HubDell Social Media
This is a presentation that Lionel Menchaca, Chief Blogger at Dell, delivered at BlogWorld NY 2012. Blogs still matter. Why? They are still the most effective and flexible tool for connecting conversations around the web. Lionel discusses how to write blog posts that are connected to conversations and issues that matter to customers.
Presentation on the impact of Social Media on Crisis Communication, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York.
What Do I Tweet About? Make Your Employees Worth FollowingDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012.
Social Media for Small Business Pres (WIPP 2012 Annual Leadership Mtg)Amy Tennison
Presented at the Women in Public Policy (WIPP) Annual Leadership Meeting July 18-19, 2012 at the Liaison Capitol Hill, Washington, DC on social media for small business. WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 1 million women-owned businesses representing 63 business organizations. WIPP provides timely economic policy information and identifies important trends and opportunities to its membership. #Iwork4Dell
What Do I Tweet About? Making Your Employees Worth FollowingLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell discusses how your employees are your biggest assets in building customer relationships via social media. This presentation covers 10 key ideas to ensure your employees are strategically connecting their social media efforts to the company and customer objectives, plus additional best practice tips for employee success at Dreamforce 2012
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA.
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012 #sometraining #socialmediatraining
The Journey of Business Adoption to Realize Benefits of Social MediaManish Mehta
The Journey of Business Adoption to Realize Benefits of Social Media as presented by Manish Mehta, Dell's VP of Social Media at the BazaarVoice Social Commerce Summit April 6, 2011.
How Dell is using social media to deepen customer relationships and build trustLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age.
Driving Business & Customer Value Altimeter Social CommerceManish Mehta
Manish Mehta, Dell VP Social Media and Community, presented at the Altimeter Rise of Social Commerce Conference in October 2010 his vision of the impact of Social Commerce Business and Customer Value.
Social Media & Powering_the_Possible_DellAnja Monrad
How can Social Media help Powering the Possible? Presentation of how Dells Social Media listening expertise helped American Red Cross prepare for times of disaster.
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
Top Ten Ideas: How to Run a Social Media Training Program Liz Bullock
Top ten ideas around launching a social media training program. Majority of these ideas were generated from launching and managing Dell's Social Media and Community University (SMaC U). Presentation on Tuesday, December 10th at SocialMedia.org #BrandOnly Summit in Disney, Florida. (Yes, the weather is awesome...)
Your Best Advocates Already Work for You: SocialChorus WebinarLiz Bullock
Webinar with Greg Shove, CEO of SocialChorus, discussing the power of employee advocates, examples from leading brands, plus how to effectively get started.
Using Brand Advocates (Employees) for InfluenceLiz Bullock
Employees play a critical role in providing authenticity and trust and scalability in this new social media era. More customers are moving online and making peer-to-peer decisions and want to connect with everyday employees. Liz Brown Bullock shares how Dell and other companies are training and activating employees to further connect with customers and prospects online. Additionally, this presentation shares how to strategically think about preparing your organization to activate employees as brand advocates.
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. The world around us is changing
How companies market, sell to and support their customers is changing
Connections between the customer and the expert is happening already
Users spending more time across the web engaging – beyond companies
own website
Customers trust their peers more than anyone else
Traditional methods are not scaling
Companies that get there the fastest will win
2 Confidential
3. The Social Media Revolution
• Video Link: http://www.youtube.com/watch?v=nPYrbSUqr2k
3 Confidential Global Marketing
4. Social Media = opportunity to engage customers
directly around our brand
• Any tool or service that uses Internet to
facilitate conversations
• Words, pictures, video, audio, experiences,
observations, opinions, news and insights
• Connections and collaborations between
friends, peers, and influencers
• The redistribution of influence
• An opportunity and privilege
- Brian Solis, “Engage!”
4 Confidential Global Marketing
5. Social
Media has
reached
Mass
Maturity
5 Confidential Global Marketing
7. Five years journey of embedding social to be a better
business December 2006 October 2007 May 2008 June 2009
Dell named #1 most
February 2006 Ratings and Michael Dell quote in Business Week Dell Outlet achieves Global Twitter social brand in
Michael Dell Asks reviews on Jeff Jarvis story quote, “These conversations are $0.5M in sales via Twitter revenues of $6.5 M ranking of 100 top
Why don’t we reach out and help going to occur whether you like it or not. Do you
bloggers with tech support issues?
Dell.com want to be part of that or not? My argument is you
Community team active on Twitter brands
absolutely do. You can learn from them. You can Small Business
improve your reaction time. And you can be a blog launched
August 2006 better company by listening and being involved in
Blog outreach that conversation.”
expands beyond February 2007 March 2008 March 2010
tech support Accepted Solutions China Micro-
IdeaStorm Launched January 2009 June 2009
launched on Community Blogging
A voting based site allowing Dell Organizes in to $2M+ Sales
customers and others to submit Dell France begins Online 4 customer focused
ideas for Dell. Community Outreach via Twitter Social Media Listening
business units
Command Center
2006 2007 2008 2009 2010 2011
Dell Social Media and
Community University
July 2006 launched/5,000 team
Direct2Dell launched June 2007 April 2008 2009 members trained by
end of year
Today Direct2Dell exists in Dell joins Twitter Inside IT launched Dell TechCenter
English, Spanish, Norwegian, January (Aug.)
Blog focused on business
Japanese and Chinese.
Dell launches 2008 customers, and Cloud
Dell aligns Computing. Altimeter recognizes Dell with
EmployeeStorm Spring 2009 December 2009 “Open Leadership Award for
Internal Blogs organization
Launched for for success
Some Members of Huffington Post BlogInnovation and Execution”
Community and (Oct.)
Employees.
Conversations Dell
August 2006 January 2007 deployed within each launches
Blog outreach StudioDell launched of the new Dell B2B pages
Facebook
expands beyond Dell’s video and podcast site,
February 2008 Business units
(Jun.)
tech Support with helpful tips and tricks.
Eventually expanding this into November 2007 Twitter expanded
the YouTube channel making DellShares launched
sharing easier. The first investor relations blog by
June 2008
a public company. Channel blog
7 launched Global Marketing
8. Listen, Learn, Engage & Act
5 years: 4,000 posts a day to 25,000 posts a day
Global Marketing
9. Heart of Listening Operations at Dell
Social Media Command Center & Ground Control Team
• Measure, monitor and report on 25K+
conversations a day
• Alert team members of systemic issues and
contain negative conversations
• Provide access to listening tools/training
• Support local language tool set up and
listening reports
• Ensure compliance with Dell brand standards
and governance guidelines
9 Confidential Global Marketing
10. Social Outreach Services (SOS)
Building a culture of listening & engagement to deliver the best
customer experience possible in social media and online communities.
10 Confidential 3/7/2012 Global Marketing
11. A tool to be leveraged across the fabric of the company:
different functions, uses and values
Product Development Marketing Online Presence
• Feedback Loop • Demand Forecast • Ratings & Reviews
• Early Warning • Lead Generation • Communities
• New Product • Message Reach • Customer Stories
Ideation
Sales Customer Service Communication
• Leads
• Collaboration • Listening • Rich Media
• Thought Leadership • Support Widgets • Brand Reputation
• Blogs • Outreach • Influence
• ReputationMarketing
Global
12. Social Media Impact: Business Value throughout
the customer lifecycle.
• Insight: SM keeps customers
engaged, provides solutions • Insight: Social media improves
and improves loyalty Dell’s reach and share of voice
• Insight: Established causality
Dell.com between social media activity
and purchase
• Insight: Social media based Our External
support improves sentiment Communities Communities
and correlates with higher • Insight: Social Media provides high
revenue value in terms of demand gen
Global Marketing
13. Building powerful enablers
• 25,000 conversations daily
Listening • Listening command center
• Outreach team
• Employees certified to
Empowered Teams engage with customers
• Chatter (internal tool)
Building Robust • Build rich customer
connections across
Communities communities & dell.com
Effective Analytics • Make data actionable
Social Media & Community (SMaC) Global Leadership Council
Manish Mehta On track for hitting At risk/ possible risk of not Com m itted launch date and/ or
G Y R
Custom ers/Partners on Social Media SMaC:LE Priorities com m itted launch
date, and key
hitting com m itted launch
date, or m ilestones.
m ilestone will be m issed. Issue
or risk will im pact schedule or
Clear and consistent
m ilestones (Have recovery plan) viability/ success of the program .
•
LE PUB CSMB Work Stream RYG SMaC LE Q2/ Q3 Collaboration Goal Status Details & Upcoming Milestones Help
= Sub- council
COMMUNITY
Community Jo hnsto n Co lin Telligent platfo rm m igratio n 8/ 13 - Mino r text/ design im pro vem ents to co m m unity SSO
Platform readiness in Q2. TechCenter 8/ 27 - Telligent 5.0 upgrade fo r Spanish, Chinese, and Japanese.
Ground Control (NPS) Michelle Brigm an English launch in Q3 (Oct). 8/ 27 - TechCenter "Phase 0 " - Launch
October - TechCenter "Phase 1" - Launch
October - Moderate flow im provem ents to com m unity SSO
Online Marketing Rishi Dave John Dalton Michael Buck, Dam ien C.
CIO Community Jo hnsto n, Bo nilla Co nsult o n o verall co m m unity 7/ 1 – to use Ning fo r 15- perso n CXO gro up, Pro to type larger
Strategy Margetic strategy to engage CIOs (o n and co m m unity o n Telligent. Enterpriseefficiency.com / likely facto r in to
o ff do m ain co m m unities, LinkedIn larger co m m unity presence.
Services Kevin Curry pro fessio nal netwo rk) Ongoing - Bill co llabo rating with Liz o n engagem ent planning.
Strategy/Governance
6/ 30 – SMaC Team Brainsto rm ed initial list o f tactics with Jeff S.
GLO BAL FU N C TIO N S
Equal Logic Jo hnsto n Sullivan, Co nsult o n gro wth strategies
Commercial Channel Cecy Correa Community o n Palatine to wards turbo charging the Equal Ongoing - Jeff S. im plem enting so m e o f these (newsletter, vanity URL)
TechCenter Lo gic co m m unity o n TechCenter.
strategyGlobalour Brand
for Marketing
Client Jo hnsto n TBH Co nsult o n strategy fo r building 6/ 30 – To reschedule kicko ff
CSG Roger Bjork (Enterprise) Am y Miller Community the Client com m unity on July – Initial discussion
o n TechCenter TechCenter.
ENGAGE & DELIGHT
Support (SOS) Vikram Doddi (LEP), Heath Johnson, Jason Duty (CSMB) Listening & Sierra, Palatine Build LE listening & engagem ent Ongoing - Repo rt validatio n and quality
Engagement Dietz engine: (1) build infrastructure fo r WK 8/ 2 - Pilo t training to be co m pleted fo r so m e site edito rs.
Influencers, listening (2) then build influencer WK 8/ 9 – Engagem ent Co nso le advanced training sessio n
Pro m o ters co m po nent, (3) finally inco rpo rate WK 8/ 9 – To p 6 R6 influencer pro files received, to be validated and
PG Jennifer G. (LEP), Brian P Andrew D. (CSMB), Stacy L. (Biz Client)
., pro m o ter pro gram (fo cus o n Go ld list pro file will be created.
sto rage/ EqualLogic) Oct 4 - EqualLo gic pro m o ter event. WK 8/ 9 – Plan to be discussed in
deep dive next week. Caro line wo rking w/ Geo rge o n appro ach.
Brand Karthik Iyer (Monique Bonner) Globalization Zho u Sullivan, LE China listening/ engagem ent/ Wk 8/ 2 - Language Weaver dem o and define pro ject sco pe
China Ha, influencer pro gram . Co nsult o n WK8/ 2 - Raym o nd to validate influencer list in o rder to build pro file,
Palatine glo balizing TechCenter with August - Raym o nd to kick o ff Chinese blo gger pro gram in sto rage and
Corp. Comm. Cory Edw ards (Marc Bien) China fo cus. virtualizatio n - - begin with 1- 2 influencers.
WK 8/ 29 Chinese TechCenter launch
ENABLE
Social CRM Narang Palatine Enable understanding o f WK 6/ 28 - Mid- pro ject update fro m Mu Sigm a reviewed with the
Legal Ryan Garcia (Dean Blackw ood) co m m unity behavio r and im pact team . Go o d pro gress and o n schedule.
o f visito rs o n Tech Center 8/ 6- TechCenter phase 1 read- o ut planned
IT / OPE Brian Koster, Liz Kreller SMaC University Bullo ck Palatine LE inclusio n in training 7/ 8 onwards – SMaC- U pilo ts being kicked o ff
develo pm ent and pilo ts. Mo dules 7/ 28 – SMaC Talk spo nso red by SMaC- U. Official kick o ff
to be launched in Q3. WK 8/ 2 – Training co urses kick o ff
1
eDell Stuart Wallock *Incubation work stream being worked as part of eDell
DELL CONFIDENTIAL
14. Empowering employees: Social Media & Community
University
Policy
Principles
Governance
Training & Tools
14 Confidential 4/16/2013 Global Marketing
15. Dell is recognized as a leader in Social Media
Ranked #1 of top 100 most social
brands in 2011 by Headstream -
www.socialbrands100.com
2010 Forrester Voice of Customer Award
customer facing social media programs
“…Dell gets social…” “…Dell engages like no other brand …”
2010 Customer Oxygen Award “… Dell is really ahead of the curve when it comes to communicating
Social Commerce Summit with customers …”
Connections with 50+ thought leaders “…Dell is the social leader…”
15 Confidential Global Marketing
16. Customers are Love your product/service
driving the
Need help using it
conversations
about brands… Where & how do I find you?
I have an idea for you
I am helping someone else use
your product/service
And many, many more…
Graphic thanks to Gapingvoid.com Hugh MacLeod
Global Marketing
17. Power of a social brand
More than ever – a company’s Visitors to Facebook and Twitter
brand is influenced by what spend more money on the Web
consumers are saying about the than other Internet users (eMarketer,
brand June 2010)
People are more A negative customer
25% of search results
likely to buy from review on YouTube,
for the world’s top
brands they follow Twitter or Facebook
20 largest brands are
(51% more likely to can cost a company
links to user-
buy following brands about 30 customers
generated content
(Socialnomics, ’09) on Facebook. 67% (Convergys Corp.)
Twitter) (iModerate
research)
17 Confidential Global Marketing
18. My Starbucks Idea: Crowdsourcing products
• Share, vote & discuss ideas in actions
• Twitter page: 35K+ followers
18 Confidential 4/16/2013 Global Marketing
19. Burberry: true digital company through and through…
• +6,000 employees working in 200+ locations
• Integrated end-to-end vision with workforce collaboration, CRM, social branding,
marketing and online experience all working together
• 10MM+ Facebook fans, Chatter internal tool for workers to engage with each other
and drive better results
• 21% profit increase 4th quarter 2011
“You have to be totally connected with everyone who touches your brand."
—Angela Ahrendts
CEO
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21. Oreo Daily Twist: Celebrate 100th year Anniversary
• Effectively reach +28MM fans
• June 25th – October 2nd
• 100 individual pieces of content:
– Incorporated the product
– Real time take into account events
– Final image crowdsourced
21 Confidential 4/16/2013 Global Marketing
http://www.scottmonty.com/2012/10/a-new-twist-on-content.html
22. Old Spice: integrated campaign & engagement plans
• http://www.youtube.com/watch?v=Kg0booW1uOQ
22 Confidential 4/16/2013 Global Marketing
To kick us off, I’d like to start by watching a video that does a great job of communicating how important social media has become to modern society and business.
Global Web Index- 2011 Annual ReportMonthly involvement across all social network users.
Our customers want to talk to us online. We know that 93% of social media users believe a company should have a presence in social media and 56% feel they have a stronger connection with and are betterserved by companies when they can interact with them in a social media environment.A big myth about social media here at Dell is that it’s only useful for Consumer. But we aren’t just talking about B2C (business to consumer) customers. 60% of B2B technology decision-makers rely on social media tools like technical support forums to inform and validate their purchase decisions.”
TA Script:“The Ground Control team is our first line of defense when it comes to social media. They act as an early warning systems for customer and product issues, often discovering and resolving problems 3 or more days ahead of issues that surface through phone support. They’re the ones with their fingers on the pulse of 26 thousand conversations about Dell each day, providing measurement and reporting to BUs globally. The provide training and access to Radian6, a powerful listening tool that Dell leverages to listen, engage, and measure our social media efforts. They support multiple languages, and partner with the SMaC team to ensure that team members are complying with brand and governance guidelines in our interactions with customers.”
But more than simply top line considerations, we are seeing in pilot after pilot across our businesses that the real business impact of social media not only has a positive valueSocial media can be used throughout the customer lifecycle to positively contribute to the business and deliver value in terms. While we are seeing this to varying degrees across businesses, we can say that, social media impacts: Share of voiceCausality between engagement and purchaseContribute to demand genSocial support changes sentiment and assists with managing quality issuesEngagement results in loyalty and larger purchases
TA Script:“In fact, more than ever – a company’s brand is influenced by what consumers are saying about it. 25% of search results for the world’s top 20 largest brands are links to user-generated content.Visitors to Facebook and Twitter spend more money on the Web than other Internet users.People are more likely to buy from brands they follow (51% more likely to buy following brands on Facebook. 67% Twitter).We know that word of mouth is the most powerful form of advertising. Well, social media gives each of those mouths a megaphone. A negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. That’s not customers just getting a bad impression of us, these are customers that will likely never buy from us again.”