Qianyun Yu is seeking a marketing position. She has a Master of Science in Global Business from Pepperdine University expected in December 2016, as well as Bachelor's degrees from George Mason University and Soochow University in China. Her internship experience includes positions at Aflac, Suzhou-Singapore Industrial Park Management Committee, and Kempinski Hotel Suzhou, where she conducted marketing research, managed social media platforms, and established partnerships. Relevant coursework includes utilizing marketing concepts and strategies for case studies and projects.
Innovative, versatile and creative marketing and advertising MBA scholar with the skills, passion, and professionalism needed to support business and consumer market programs assist with administrative functions and communications to conduct detailed market research. Through being able to understand the wider picture, earned a reputation as someone offers a pro-active approach and is recognized as being results driven and a hard working team player with expertise in:
• Product planning and market research • Vender and customer communication
• Determining marketing objectives • Maintaining customer databases
• Understanding web-based marketing • Multi-tasking expertise
• Advertising planning • Competitor benchmarking
• Event planning and execution • Promotional and sales materials
Strategic communicator and financial services professional, who is highly driven and experienced in the banking industry. Ten years experience on but not limited to the corporate level. Specializing in office and executive administrative assistant functions. Proven ability to communicate with all levels of staff, detail oriented and presenting quality work even on time sensitive projects. Skills in researching, communications, marketing, public relations, data entry, administrative functions, creating and expanding spreadsheets.
Innovative, versatile and creative marketing and advertising MBA scholar with the skills, passion, and professionalism needed to support business and consumer market programs assist with administrative functions and communications to conduct detailed market research. Through being able to understand the wider picture, earned a reputation as someone offers a pro-active approach and is recognized as being results driven and a hard working team player with expertise in:
• Product planning and market research • Vender and customer communication
• Determining marketing objectives • Maintaining customer databases
• Understanding web-based marketing • Multi-tasking expertise
• Advertising planning • Competitor benchmarking
• Event planning and execution • Promotional and sales materials
Strategic communicator and financial services professional, who is highly driven and experienced in the banking industry. Ten years experience on but not limited to the corporate level. Specializing in office and executive administrative assistant functions. Proven ability to communicate with all levels of staff, detail oriented and presenting quality work even on time sensitive projects. Skills in researching, communications, marketing, public relations, data entry, administrative functions, creating and expanding spreadsheets.
Creative and dynamic marketing communications professional with 12 years of experience working in agency and client side roles for multinational, regional companies, startups, and various industries across MENA and GULF.
Innovative, versatile and creative marketing and advertising MBA scholar with the skills, passion and professionalism needed to support business and consumer market programs assist with administrative functions and communications to conduct detailed market research. Through being able to understand the wider picture, earned a reputation as someone offers a pro-active approach and is recognized as being results driven and a hard working team player with expertise in:
• Product planning and market research • Vender and customer communication
• Determining marketing objectives • Maintaining customer databases
• Understanding web-based marketing • Multi-tasking expertise
• Advertising planning • Competitor benchmarking
• Event planning and execution • Promotional and sales materials
Innovative, versatile and creative marketing and advertising MBA scholar with the skills, passion and professionalism needed to support business and consumer market programs assist with administrative functions and communications to conduct detailed market research. Through being able to understand the wider picture, earned a reputation as someone offers a pro-active approach and is recognized as being results driven and a hard working team player with expertise in:
• Product planning and market research • Vender and customer communication
• Determining marketing objectives • Maintaining customer databases
• Understanding web-based marketing • Multi-tasking expertise
• Advertising planning • Competitor benchmarking
• Event planning and execution • Promotional and sales materials
1. QIANYUN YU
6701 Eton Ave, Apt. 536, CA 91303
310-525-7615 | qianyun.yu@pepperdine.edu
EDUCATION
Pepperdine University, Graziadio School of Business and Management Malibu, CA
Master of Science in Global Business Expected December 2016
Member of Global Business Club Marketing Department, Drescher Community Volunteer Fair
George Mason University Fairfax, Virginia
Bachelor Degree of Society Science in Economics; Minor in Mathematics August 2011 - June 2014
Dean’s List: Fall 2012 and Spring 2013
Member of George Mason University Student Association
Soochow University Suzhou, China
Bachelor of Management in Marketing August 2010 - June 2014
Marketing Class Leader, Student Ambassador for the Business School
INTERNSHIP EXPERIENCE
Aflac Los Angeles, CA
Aflac is a Fortune 500 company, providing financial protection to more than 50 million people worldwide.
Entrepreneurial Marketing Associate May - Present 2016
Completed the Marketing to U.S.-based international businesses, maintaining account relationships
Prepared and helped the pre-work for building the new platform for new business (Everwell.com) in Aflac
Established strong well-connected network with potential clients by using Marketing research and database
skills
Managed superior’s social media platform to increase brand awareness for the company
Suzhou-Singapore Industrial Park Management Committee (SSIPMC)
A city administration holding by Suzhou and Singapore government to provide the city a better communal
facilities and humanistic service.
Management Consultant March - December 2014
Built the transport facilities networking software for SSIP with a project management team of 20 members
Successfully conceived negotiation strategies to issue administrative orders with 200+ land lease
management contracts for SSIP apartment rental clients
Improved rental clients’ satisfaction through individual communication and negotiation
Kempinski Hotel Suzhou, China
A 5-star Global Hotel and with an extensive marketing network.
Marketing Department Associate January - June 2015
Conducted marketing research to identify our target cooperative clients
Successfully established two new service agreements by analyzing our target market and partnerships
Developed securing a competitive proposal to win the first place in Top Marketing Proposal of Suzhou
Business Competition and establishing best practices for hotel marketing management
RELEVANT MARKETING COURSEWORK
Marketing Management – Utilized different marketing concepts to connect with real business problems
Fast Toy Company – Group Case Study
Forecasted the marketing strategy for the company by building a social media promotion plan
Analyzed the target market and industry by establishing market research survey and SWOT analysis
Completed a marketing project report for a managerial perspective by examining marketing concepts
ADDITIONAL
Bilingual in English and Chinese
Proficient in data base software, Microsoft Office 365 Suite (poster and flyer software)
Event management volunteer for Fairfax Church in Virginia
Successfully ran the Top 1 Chinese social media platform (Wechat) for a local fashion factory store