Dynamic focus groups on the internet allow for moderated research and discussion in social media over time. Key features include developing discussion scenarios, observing customer behavior and reactions, and detailed customer segmentation. This method can be used to analyze customer attitudes, preferences, psychographics, purchase arguments/barriers, and test products, communications, and ideas. Costs range from $700-2000 depending on the audience and product. Contact information is provided to request a custom quotation.

1. Dynamic focus groups on the internet

2. 2
Dynamic FG on the internet is a directed moderated research in social
media (social networks, forums, blogs, etc.).
Features:
● opportunity to “write" discussion’s scenario;
● opportunity to research and analyze in dynamics, with several iterations,
separated by small periods of time, or continousely throughout a certain period of
time, with maximum operativeness;
● opportunity to conduct concealed from customers research, actually – to
observe their behavior and reactions in a natural setting;
● possibility of a detailed segmentation of a TA.
Principle of method

3. 3
It helps in such task solutions
analysis of consumers attitude to brand / product / company
analysis of consumer preferences of different groups in target audiences
determination of psychographic characteristics and lifestyle of TA
identification of arguments and barriers in purchasing the product
product testing
testing of communications and advertising concepts, ideas, messages
finding new trends and market niches
and much more

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The method is applicable to all audiences with access to the internet but especially
good for:
-research of teen audience (products for teenagers);
-research of children's products (young parents);
-projects with high-income target audience (real estate, cars, etc.);
-professional audience (IT-specialists, marketing managers, financial directors, top
managers), etc.
Target audience

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Cost includes:
-creation of scenario;
-selection of discussion forums/platforms;
-agreement with the owners / opinion leaders, other arrangements of access to an audience;
-moderation and modeling of discussions (carrying the FG itself);
-processing and interpretation of results;
-submission of the analytical report.
Terms of carrying the dynamic FG - from 2 weeks.
Quotation and terms (examples)
Audience/product Cost per 1 FG in USD,
taxes excluded
Audience with low income and / or basic products (cheap food,
beverages, cosmetics, etc.)
From 700
Middle priced products for the middle class (branded clothing, food
premium brands, furniture, tourism, etc.)
From 1200
Expensive goods, products for high-income audience, rare products
(cars, real estate, software, etc.)
From 2000

6. 6
We will provide more information at your request.
If you would like to get a specific quotation, please send us the following information:
1. The list of tasks you need solution for; hypothesis that should be checked.
2. Expected results.
3. Any other important information you feel we should know.
Project manager
Victoria Pasechnik
E-mail: vip@kpd100.com.ua
Address:
13, Solomenska str.
Kyiv 03680, Ukraine
Tel./fax.: +38 044 520 18 58
+38 044 332 48 44
+38 044 248 07 11
Mob. : +38 067 401 42 31
www.kpd100.com.ua
www.baumarketing.com.ua
www.bautrading.ua
Contacts

7. 6
We will provide more information at your request.
If you would like to get a specific quotation, please send us the following information:
1. The list of tasks you need solution for; hypothesis that should be checked.
2. Expected results.
3. Any other important information you feel we should know.
Project manager
Victoria Pasechnik
E-mail: vip@kpd100.com.ua
Address:
13, Solomenska str.
Kyiv 03680, Ukraine
Tel./fax.: +38 044 520 18 58
+38 044 332 48 44
+38 044 248 07 11
Mob. : +38 067 401 42 31
www.kpd100.com.ua
www.baumarketing.com.ua
www.bautrading.ua
Contacts