1. Lokesha C B (Certified Google Partner/Individual) Mobile: +91
9663055500
E-mail: lokesh_cb@ymail.com
Ready to Join Immediately Skype:lokeshacb
Media Manager
Expertise in building online ad campaigns and trafficking ads
Having 8.9 years of experience in Digital Media Marketing industry, I know what it takes to
manage campaigns end to end. I am confident that my experience, particularly within the field of
Online Marketing, as well as my ability to collaborate and communicate, makes me a strong
position for the Media Manager. Now it's time explore my knowledge and share the experience
with team to take them further.
WORK HISTORYMarch 2015 – Till Date Accenture India Pvt. Ltd
MEDIA MANAGER Client: Google
YouTube Ads
Having been associated with Google by handling a team of 10 members,
I've been working as Campaign Manager for its YouTube India project with
SMB, LCS Brand partners. Starting from Media Planning, Booking,
Executing, Compliance checking, Monitoring, Troubleshooting, Optimizing
and Reporting helped me in learning the Media Strategy.
Roles and Responsibilities in Accenture(Google)
1. To educate the client by suggesting the most appropriate Ad formats which would
give them better ROI.
2. To ensure that every online ad that goes live is booked according to Google’s
Compliance/Policy.
3. I ensure the rates, discounts and revenue at which the online ads are booked by the
advertisers/agencies are according to the Policies of Google.
4. Provide discounts and special incentive programs to the advertisers and maximize
campaign delivery and revenue of the campaign through consistent collaboration
with internal and external customers for an end to end campaign management.
5. Generating Insertion orders (IO)/Service Agreements (SA) for new and revised Media
plans to the clients.
6. Coordinating with Advertiser and Creative Agency, suggest suitable geo, audience
targeting, Ad formats, and frequency capping for better ROI.
7. Research and manage the inventory, CPM and CPD based inventory checking for
advertisers based on their targeting audiences.
8. Monitor every campaign (Media plan) execution and provide reports to the clients
with respective campaign performance.
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2. 9. Working on Publisher's end of YouTube advertising has been an enriching process as
I've gained knowledge on estimating, creating, developing and trafficking the national
and international branding campaigns (JAPAC, NA, EMEA, and LATAM).
10. I troubleshoot the issues faced by my team and provide administrative support to
sales and internal team in launching campaigns
11. Work on Performing, Booking, and Reporting of both Mobile & Desktop advertising.
Trafficking and managing Ads (standard, Rich Media, Flash & Video) in DFP(xFP)
12. Build Rich Media Home Page Advertisements in Double-click Studio using Flash and
HTML5. Apart from this, I've hands on experience in Quality Reviewing.
13. Analyze the campaign reports and offer suggestions for optimization to improve ad
delivery/performance
WORK HISTORY July 16 2008 to Feb 20th
2015 Theorem India Pvt Ltd
I started my career as a fresher and learned many things across all the verticals like, Search,
Reporting, Display, Content Management, Affiliate Marketing below were my Major
responsibilities.
It was nice to be a part of CSG(Client Service Group) and lending hand to management in setting
up the SLA’s and other metrics to client’s operational tasks before we on-board them.
 Trafficking all types of online campaigns - Both on Advertiser (Agency) and
Publisher’s side.
 Setting up campaigns, creative, Ad-tags, targeting and budgeting as per client’s goal.
 Coordinating with campaign managers and making sure setup is as per requirement
 Generate weekly and monthly report, trouble shooting the issue and helping team to
over come with it
 QA’ing the creative, campaign and Report generation of other peers and giving
progressive feedback
Achievements:
 Successfully On-boarded and taken to operational floor few of the sensitive client’s
such as Resolution Media(group of OMG), HS18, Zivame, iMarketing
 Received many time appreciation from the client and internal managers for the quick
turnaround.
 Onboarded Two international and three Indian clients for varies domain and
successfully took them to operations.
 Found some short cuts to reduce the time for trafficking and shared with my team
 Been responsible for Training newly inducted members
 Written Macros to reduce working hours and keep accuracy 100%
Tool and Product knowledge:
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3.  Exact Target
 DFP
 Dart for Enterprise
 Open Ad Stream
 Pointroll
 Ad-Exchange(MSN)
 Ad-Expert
 Google Analytics
 Atlas
 Ad word Ranking
Highlights:
 Succefully completed all the Google Certification Exams like, Google Adwords
Fundamental, Google Advance Display, Google Advance Search, Google Analytics,
Mobile App Analytics Fundamentals.
 Worked as CSA,SEM Analyst, SEO Analyst, Promoted as Senior Client service Analyst
in Feb-2014.
 Set up campaigns, frequency cap, implementing 3rd party tags, trackers etc.
 Testing of all ad creative for compliance of site specifications as well as functionality.
 Monitoring the campaign delivery, troubleshooting, optimization, generating reports
and proactively informing clients about the delivery progress.
 Delivering day to reports based on the requirement of the clients and suggesting and
giving them an idea to improve trafficking to their website
 Multi-tasking: Able to manage projects simultaneously and effectively.
 Highly organized and detail-oriented.
Expertise : Display Advertise:
 Banner and Rich Media ad trafficking.
 Video advertising
 Campaign Review and Creative Testing.
 Inventory Management.
 Support and Troubleshooting.
 Quality Assurance.
 Special care for Frequency Capping and Promotional campaigns
Expertise: Technical
 Operating System: MS Windows XP Pro. /Vista / Windows 7, C++, .Net, HTML, CSS,
SQL 2007.
 Software Package: Microsoft Office Products (2003/2007/2010)
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4.  Proficiency in Typing.
 Writing Macros in excel to reduce the time for complex processes.
Areas of Interest:
 Online Marketing.
 Campaign Management.
 Online Media
 Social Media
 Paid and Organic Search
 Email Marketing
Key Skills:
 Knowledge of Microsoft Office, campaign management and Online Domain.
 Analytic, Dynamic Team Player.
 Confident in dealing with people.
 Goal oriented and self motivated.
 Writing Macros and editing VBA script
 Having positive attitude and excellent social skills.
 Possess a good technical aptitude.
Academic Development:
 MBA in Operations Management, IGNOU(Persuing)
 Bachelor Degree in Commerce with a special paper on Management and
Organisational Goal, Karnataka State Open University, Mysore, India, 2010.
 PUC from Maharaja PU College Mysore 2003
 S.S.L.C from Govt High School Chikkati 2002
 Computers: Diploma In Information Technology from NIIT (2011) :MS office, HTML5,
CSS, C, SQL, Java, C++, VB.Net, VB, Adobe Photoshop,
STRENGTHS:
 Effective communication skills - ability to persuade and to be assertive. Can speak
fluently in English, Hindi, Kannada, Malayalam and Tamil
 Adapt quickly to diverse management and client styles.
 Highly motivated and proactive self starter adhering to deadlines and requests.
 Ability to work effectively under pressure.
 Good planning, organizing and prioritizing skills.
 Use positive attitude, humor and high standards to motivate team members to
excellence.
 Always Open to New Ideas, Concepts and Challenges.
 Innovative, keen and quick learner.
Personal details:
Father’s Name: Late Basappa
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5. Date of Birth : 28 July, 1983
Address : Chikkahundi, Hirikati(Post),Gundlupet(TQ), Chamaraja Nagar(Dist)
Marital Status : Married
Languages : English, Hindi, Kannada, Tamil, Malayalam, German(Learning).
Declaration
I, Lokesha C B hereby declare that the above mentioned details are true and correct to the
best of my knowledge and behalf.
Thanking You
Lokesha C B
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6. Date of Birth : 28 July, 1983
Address : Chikkahundi, Hirikati(Post),Gundlupet(TQ), Chamaraja Nagar(Dist)
Marital Status : Married
Languages : English, Hindi, Kannada, Tamil, Malayalam, German(Learning).
Declaration
I, Lokesha C B hereby declare that the above mentioned details are true and correct to the
best of my knowledge and behalf.
Thanking You
Lokesha C B
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