World of mobile banking

World of Mobile Banking – A
Strategic View
Author:
Muthu Siva
ME(Distinction), MBA(Australia)
FIC(UK), FCMI(UK), FBCS(UK)
Dated 29 Jan 2013
Version 1.0
World of Mobile Banking - Author: Muthu
1 February 2013 1
Siva

World of Mobile Banking – A strategic View

I am publishing this paper on 'World of Mobile Banking' a strategic view. 10
banks across the world are selected(Barclays, Santander, HSBC, Lloyds TSB,
RBS, ANZ (Australia), Commonwealth Bank of Australia, JP Morgan, Bank of
America and Citi ) are selected for this strategic comparison.
The main areas of study are :
• Registration for Mobile Banking
• Customer On-boarding time
• Mobile banking channel features
• Types of payments that can be made through online
• Mobile banking security
• Supplementary mobile related products
• Mobile banking compatibility with browsers, devices and operating systems
• User Experience
This is a high level strategic comparison from customer perspective based
on information available in their respective websites.
I have also given 'what is special' about each bank and also chances for
improvement to acquire more market share. This is my personal view based
on customer/strategic perspective and my digital banking experience.
• NEXT: I am working on next versions of paper with more details due to be
released every three months.

1 February 2013 2
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Barclays
• LINK:
http://www.barclays.co.uk/BarclaysMobileBanking/BarclaysMobileBankingapp/P1242609123821
• ELIGIBILITY TO REGISTER :
– For current account holders
– Aged 16 or above with uk mobile number
• TIME TO ACTIVATE THE SERVICE :
– Immediate
• CHANNEL FEATURES :
– Check Balances
– Transfer money between accounts
– Make payments
– View mini statements
– Find nearest branch or ATM
– Currency exchange rate converter
– Live stock price
– Text alert for current account
– Mobile PINsentry
– Register again if customers lost the phone Register a joint account on Barclays Mobile Banking on different
phones
• What type of payments can be made
– Transfer money between accounts
– Pay bills and make payments

1 February 2013 3
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Barclays
• SECURITY
– same as online banking -PINsentry
– Mobile banking protection
– Suggested to get Kaspersky Mobile Security Software (RRP £19.99) free of
charge if you use Online Banking.
• SUPPLEMENTARY MOBILE RELATED PRODUCTS
– Pingit- send upto 750 GBP using mobile per day Receive upto 5000 per day
– Anybody with UK mobile banking can use it
– Quick Responsive code compatible
– Register to only receive money
– Topup your mobile using cash machines
• MOBILE DEVICES COMPATIBILITY
– iPhones running iOS4.2.1 and above
– Android 2.3 and above
– BlackBerry OS 5.0 and above
– Web enabled and SSL enabled

1 February 2013 4
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Barclays
• User experience
– Layout is simple and it is very easy to use this app.
NOTE: This app does not work on rooted handsets.
• APP VERSION
– 1.2.1
• SIZE OF APP
– 7.3M
• Pricing for using this service
– FREE
• What is special and what needs improvement
– Good is that it supports currency conversion and live stock quotes.
– No support for Windows.
– The app does not work on rooted handsets
– App size is on the higher side

1 February 2013 5
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Santander
• LINK
– http://www.santander.co.uk/csgs/Satellite?appID=abbey.internet.Abbeycom&
canal=CABBEYCOM&cid=1237902122851&empr=Abbeycom&leng=en_GB&pa
gename=Abbeycom%2FPage%2FWC_ACOM_ViewSelector
• ELIGIBILITY TO REGISTER
– Already registered for online banking and used atleast once
• TIME TO ACTIVATE THE SERVICE
– Immediate
• CHANNEL FEATURES
– View account & credit card balances
– View your latest transactions
– Transfer funds between your accounts
– Pay someone you've paid before
– View, amend & cancel any pending payments & transfers
– Find your nearest branch

1 February 2013 6
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Santander
– Pay someone you've paid before
– Transfer funds between your accounts
• SECURITY
– Online banking guarantee
– Free Rapport security software
– Recommended not to use when using public wi-fi
– Find your nearest branch and ATM centre
– iphones 4.2 or higher(single app for iphone and ipad) iPad

1 February 2013 7
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Santander
• User experience
– Simple and easy to use application
• APP VERSION
– 1.2
• SIZE OF APP
– 1.9 MB
– FREE
– Good thing about this app is that it has a small footprint
– App is low on features and need to support more to be competitive.
– Does not support Android, BlackBerry, Windows and Kindle

1 February 2013 8
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HSBC
• LINK
– http://www.hsbc.co.uk/1/2/ways-to-
bank/mobile#7_2_1E7B
– Any Personal HSBC current account for which you have
been issued with a debit card.
– Immediate
– Check your balance
– View your recent transactions
– Top-up your pre-paid mobile phone
1 February 2013 9
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HSBC
– Top-up up to 5 mobile Pay-As-You-Go phones
• SECURITY
– Data via this application is secure. During the registration process for Fast
Balance, you will be asked to set-up a passcode, which should not be shared
with anyone else. The Get Safe Online website provides guidance on how to
protect hand held computers and mobile phones.
– Mobile money from Monitise
– Text Banking
– For iPhone - any device running Operating System version 3.0 and higher.
– For Android - any device running Operating System version 2.2 and higher.
– For BlackBerry - any device running Operating System version 5.0 and higher.

1 February 2013 10
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HSBC
• User experience
– App is very Basic. Does not allow you to transfer to friends/family.
• APP VERSION
– 1.1.0
• SIZE OF APP
– 3.4 MB
– FREE
– Nice thing is that it allows you to top up your pre-paid phones.
– App is very basic and requires some more features.
– There are errors in the app that require immediate fixes.

1 February 2013 11
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LTSB
• LINK
– http://www.lloydstsb.com/internet_banking/mobile_banking.asp
– Register for online banking
– Immediate
– View account details, including the balance on most of your Lloyds TSB UK personal accounts.
– See a history of transactions on your Lloyds TSB UK personal current and savings accounts, ISA
accounts and credit card accounts.
– Make payments to new and existing recipients.
– Transfer funds between your Lloyds TSB UK personal current accounts and savings accounts.
– Check your credit card limit.
– Log on using the same Internet Banking logon details.
– Manage your existing overdraft. View your current mortgage balance*.
– Find a Lloyds TSB branch and Cashpoint® or LINK ATM in the UK.
– Find useful Lloyds TSB phone numbers
– Switch to desktop and back whenever you need to.

1 February 2013 12
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LTSB
– Transfer funds between your Lloyds TSB UK personal
current accounts and savings accounts.
– Make payments to new and existing recipients.
• SECURITY
– Similar to online banking.
– iPhone iOS4.0 and above.
– Android 2.2 and above.
– Blackberry 5.0 and above.
– Most Nokia smartphones up to Symbian^3.

1 February 2013 13
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LTSB
• User experience
– Intuitive interface. Simple and clear layout
• APP VERSION
– 1.2
• SIZE OF APP
– 2.6 MB
– FREE
– Good thing is that it supports all the types of devices.
– Does not support Text.
– Personalisation features can be added

1 February 2013 14
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RBS
• LINK
– http://www.rbs.co.uk/personal/online-banking/g2/mobile-banking.ashx
– RBS customer register for online banking
– RBS personal account with debit card
– Be over age 11 and have a have a mainland UK mobile number starting 07
– The registration process should take less than 10 minutes. Once the process is complete, your
card details will be verified within 24 hours. If registration takes place during business hours, it
should only take about 4 hours.
– The registration process should take less than 10 minutes. Once the process is complete, your
card details will be verified within 24 hours. If registration takes place during business hours, it
should only take about 4 hours.
– Pay friends, family and bills on the move
– Transfer money between accounts and hit the shops
– Check your latest transactions on the go

1 February 2013 15
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RBS
– Pay friends, family and bills
• SECURITY
– Online and Mobile Security promise sophisticated encryption technology for
secure data transfer to and from your mobile device.
– View your RBS Mortgage Account
– Find your nearest cash machine or local branch
– Top up your pay as you go mobile phone and up to four others (service not
available on the 3 network)
– Android
– Blackberry
– iPhone
– iPad

1 February 2013 16
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RBS
• User experience
– Easy to use menus. User can navigate freely though the
application
• APP VERSION
– Version 2.2.73
• SIZE OF APP
– 3.6MB
– FREE
– Good thing is that it uses sophisticated encryption technology
– Registration process needs improvement. It is not immediate

1 February 2013 17
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ANZgoMoney
• LINK
– http://www.gomoney.anz.com/
– Internet banking customer with Australian Mobile phone
– Can be registered upto 5 devices
– Immediate
– Transfer funds Pay to mobile number
– Pay to account number
– The daily limit for all ANZ goMoney™ Pay Anyone and Pay to
Mobile payments combined is $1,000 in total per day.
– Limited personalisation available for iPhone customers
1 February 2013 18
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ANZgoMoney
– Pay to account number
– Pay to mobile number
• SECURITY
– Online banking guarantee
– ANZ go Money™
– Pay bills conveniently with BPAY®
– Pay anyone if you have their BSB and account number#
– Android 2.2 or later
– iPhone 4.0 or later

1 February 2013 19
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ANZgoMoney
• User experience
– Nice and easy to use. Standard interface without clutter
• APP VERSION
– 2.0.0
• SIZE OF APP
– 7.2M
– FREE
– Good is that it can be registered upto 5 devices.
– Size is bulky and needs to be pulled down to match with the
apps from competitors offering similar feature set

1 February 2013 20
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Chase (JP Morgan)
• LINK
– https://www.chase.com/mobile-banking#!mb:1
– User need a personal or business checking, savings or credit
card account to activate the service
– Immediate
– See account balances
– See transaction history
– Transfer between eligible Chase accounts
– Pay Bills
– Find the closest ATM or branch
1 February 2013 21
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Chase (JP Morgan)
– Pay Bills
– Transfer between eligible Chase accounts
• SECURITY
– Use of a variety of technologies that help ensure our products and
services remain secure.
– Chase QuickPay Chase QuickDeposit
– Android
– iPhone
– Blackberry
– Windows
– iPad

1 February 2013 22
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Chase (JP Morgan)
• User experience
– Simple interface.
– Standard layout
• APP VERSION
– 2.93
• SIZE OF APP
– 1.5M
– FREE
– Good is that it supports most of the mobile devices
– Also good is that it has really small size which makes downloading and
installing very fast
– Needs to improve the feature set. It has only the basic features

1 February 2013 23
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Bank of America
• LINK
– https://www.bankofamerica.com/online-banking/mobile.go
– User should first enroll in Online Banking
– Set up Transfers and Bill Pay
– Immediate once enrolled in Online Banking
– Access accounts
– Email and Mobile Transfers
– Mobile Check Deposit
– Security is our first priority
– Pay bills on time, even when you’re away
– BankAmeriDeals™
– Locations for ATMs and banking centers
– Payments and transfers calendar (only Android)

1 February 2013 24
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Bank of America
– All email and mobile transactions
– BankAmeriDeals
– eBill payments
• SECURITY
– Mobile Banking is delivered encrypted
– Added security of SiteKey and optional SafePass
– Access to Merrill Edge® investment accounts
– Email and Mobile Transfers service
– Mobile Check Deposit
– BankAmeriDeals™
– Text Banking
– Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.3 or later. This app is optimized for iPhone 5.
– For Android - any device running Operating System version 2.2 and higher.
– Windows Phone 8, Windows Phone 7.5
– BlackBerry® ( doesn’t have Alerts, deposits or BankAmeriDeals™ functionality)
– Kindle Fire™ ( doesn’t have Alerts, deposits or location services functionality)

1 February 2013 25
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Bank of America
• User experience
– The app is very easy to install and use. User interaction is standard and anyone can quickly download, install
and setup to start using it. Aethetically the user interface is pleasant and easy on the eye.
• APP VERSION
– For iPhone, iPod touch, and iPad -ver 4.2.69
– For Android- ver 4.2.38
– For Windows- ver 4.2.17.0
– BlackBerry - ver 3.6.129
• SIZE OF APP
– For iPhone, iPod touch, and iPad - 3.3 MB
– For Android- 1.8M
– For Windows- 2MB
– BlackBerry -866 KB
– FREE
– Good is that the app supports all of the mobile devices. Even if some features are missing, it covers all
mobile users irrespective of which device they own.
– Improvement needed in backward compatibility. The app supports only the past operating systems.

1 February 2013 26
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Citibank
• LINK
– https://online.citibank.com/US/JRS/pands/detail.do?ID=CitiMobile
– User should have a Citibank® account or Citi® Credit Card account
– Immediate. Download the app and Sign on using the same User ID and Password you use to
access your accounts online
– Check Account Balances and recent activity, including credit card transactions
– Pay bills and track payments
– Transfer funds between accounts
– Deposit checks
– Make Credit Card payments
– Check outstanding credit card balance
– See recent credit card transactions
– View available credit Track rewards
– Find nearby ATMs and branches

1 February 2013 27
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Citibank
– Make Credit Card payments
– Pay bills
• SECURITY
– Accounts are protected by 128-bit encryption
– Pay other people money using Popmoney
– Manage home equity or personal lines and loans, and mortgages
– Citi Text Banking
– Citi Mobile for smartphones
– Citi Tablet apps
– Requires iOS 4.3 or later. This app is optimized for iPhone 5.
– Requires Android 2.0 and up

1 February 2013 28
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Citibank
• User experience
– Clean and simple graphics makes this app very easy to learn and use
• APP VERSION
– Version 4.7
• SIZE OF APP
– iPhone, iPod touch, and iPad.: 12.8 MB
– Android: 2.8M
– FREE
– Good this is that this is very secure as it uses 128-bit encryption technology.
– It also has a nice set of features as compared to its competitors.
– Improvements to support other devices such as Windows and BlackBerry

1 February 2013 29
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CommonWealth Bank of Australia

• LINK
– http://www.commbank.com.au/mobile.html
– Users should be registered for NetCode SMS or NetCode Token security to access the service
immediately.
– Users should be registered for NetCode SMS or NetCode Token security to access the service
immediately.
– Check account balances and recent transactions transfer money to existing accounts or
address book payees and billers
– Access NetBank
– Mobile Make transfers between linked CBA accounts
– Pay 3rd party accounts that already exist in your address book
– Pay bills using BPAY to billers that already exist in your biller address book
– View Future transactions
– View Applications lodged with the Bank in the last 3 months
– Locate your nearest Commonwealth Bank ATM or branch through a manual search or GPS
(iPhone only).

1 February 2013 30
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– Pay 3rd party accounts that already exist in your address book
– Transfer money to existing accounts or address book payees and billers
• SECURITY
– Mobile access to NetBank provides all of the security that computer access to NetBank offers.
– As an additional security measure, after a period of inactivity customers will be automatically logged out of
NetBank to reduce the risk of anyone else viewing account information if their phone is left unattended or
lost.
– Access to CommBank Kaching
– Pay to any Australian mobile phone number, email address, or Facebook© friend, all without needing the
recipient's bank account details.
– Log on to CommSec for mobile share trading & investing
– Locate your nearest Branch or ATM
– Use the Foreign Exchange Toolkit to access currency rates, a currency converter & set alerts, so you are
notified when your desired rate has been reached.
– Android version 2.1 or above
– Windows Phone 8, Windows Phone 7.5, Windows Phone 7
– iPhone, iPod touch and iPad. Requires iOS 3.1 or later.

1 February 2013 31
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• User experience
– The UI is very clear. Easy to use. Simple to learn
• APP VERSION
– Version 2.4
Version 1.1 (Windows Phone 8, Windows Phone 7.5, Windows Phone 7)
• SIZE OF APP
– iPhone, iPod touch and iPad: 6.1 MB
Android: 2MB
Windows: Less than 1 MB
– FREE
– Special thing about this app is its ability to locate your nearest Commonwealth
Bank ATM or branch through a manual search or GPS (iPhone only).
– Seems it does not have credit payment facility and cheque deposit either.
– Users can not manage statements or tokens.

1 February 2013 32
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