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Rabo Mobiel (Holland) & NMB Mobile (Tanzania)Mobile Banking & Payments Development
About Rabobank / Rabo Mobiel Rabobank NL: 3,7 mln internet banking customers, 7 mln customers overall  180 local banks and 1400 locations NL population: 16,5 mln Strong loyalty, broad national customer coverage, key segments: consumers and small business Tradition of innovation Rabo Mobiel Started in mid-2005, market launch in Nov 2006 Postpaid/prepaid, ZZP, all customer segments, regions. 2 Roles: MVNO and Mobile Financial Services Incubator
Rabobank International & Rabobank Development
Rabobank and the NL Banking Landscape Marktpositie als huisbankier 2008 Mortgages (1)	27% Savings Accounts (1)	41% Loans (1)		22% Insurance (1)		13% Payments (2)		30% Investment (2)	16%  ,[object Object]
AAA rating (Moody's, Standard & Poor's), top-15 world financial institution
Year-on-year, Rabobank ranks with the best bank website, customer service centre, CRM implementation, marketing and sponsorship programmesWith such strong performance, was starting Rabo Mobiel a risky proposition?
NL Mobile Marketplace (2009) – MNOs
NL Mobile Marketplace (2009) – MNO Brands
NL Mobile Marketplace (2009) – many choices Telecombination
Breakdown of Different Types of NL Mobile Players Mobile Operators & Branded Offers Full Consumer-Facing MVNOs acquired in 2008 Service Providers/ Resellers B2B MNVEs ESPs(via MVNEs) Telecombination ESPs (independent)
A Few MVNO Models Telephony Cheap (SIM only, large bundles, no-frills, VoIP) Target segments (youth, minorities, cheap international destinations) Cheap roaming (multi-IMSI, international players) Leverage point-of-sales locations or distribution Existing telecommunications retailers Strong retailers in other branches Alternate distribution channels Leverage powerful brand Reinforce core business in other areas M2M/network utilisation
Rabo Mobiel in the Marketplace
Rabo Mobiel in the Marketplace
Rabo Mobiel and Local Rabobank Partners
Rabobank GSM MVNO Telecommunications Services Mobile Internet Access Mobile Content, Information &  Media Portals and Self-Care Value-Added Bank Product Banking “On the Go” Premium Product / Combination Communications Channel for Local Banks, Members and Customers Mobile Incubator Product/Business Development for Mobile Financial Services and Products Launch of Remote and Contactless Payments and Partnerships Mobile Knowledge Centre NFC, Consumer Behaviour & UsabilityEncryption, Mobile Business Rules Mobile Low-Value Payments Standards, Retail/Consumer Acceptance, Security, Sustainability
Rabobank GSM MVNO & Value-Added Bank Product Great, Core Mobile Telecommunications Product Rabobank Values – trust, security, quality, easy-to-use services, cooperative value Online Self-Care Environment Secure Mobile Banking Commitment to Applications Innovation (Mobile Financial Services)
Rabo Mobiel High-Level ESP Architecture Core ESP business maintained in-house, e.g. billing, customer management and support, sales and marketing. Telco with MNO, which provides telco services, switching, core, transmission and radio network, some VAS. Close Rabobank partnership and cooperation with local banks, but Rabo Mobiel is an independent company - for speed, innovation, customer experience trials CUSTOMER SERVICE BACK-OFFICE IN-BOUND HELPDESK LOGISTICS DELIVERY RETURNED GOODS REPAIRS INFRASTRUCTUREOTA, WAP, VAS PARTNERS SYSTEMS SUPPORTIT SUPPORT NUMBER PORTABILITYLAWFUL INTERCEPTION CONTENT PARTNERS MNO
Rabo Mobiel Milestones
Rabobank Banking & Payment Innovation 2006 – Open Mobile Internet (OMI) programme launched 2006 – Rabo Mobile launched (world’s first bank MVNO) 2007 – Rabo Schoolbank NFC Cashless Schools 1981 – First ATM in NL 2007 – Rabobank / Rabo Mobiel NFC Trials Kick-Off 1994 – 1st web portal www.tref.nl 2008 – Mobielbankieren up to €50k (RR) 1986 – Pin Retail PoS 1996 – Internetbankieren launched 2009 – NFC Payments Roll-Out 1989 – Telebanking 1980 1990 2000 2010 2008 – SMS  Betalen Launched 1995 – “Rabofoon” IVR Banking 2007 – MiniTix SMS 1999 – 1st bank WAP site launched (mmm.rabobank.nl) 2005 – Rabo tv 2003 – Mobielbankieren on i-Mode 2004 – Mobielbankieren launched on Vodafone Live!, Orangeworld, T-zones 2004 – MiniTix Online Launched Rabo Mobiel B.V. 2006 2007 2008 Postpaid Launch Prepaid Launch 30 Banks Online Orange -> KPN 120 Banks Online MIB 6.0 (OMI) MIB 4.1 (RR) SMS Betalen Launch Launch of Segment Packages C1000 NFC Trial Diergarde Blijdorp NFC Ticketing MyOrder Terrace Betalen MKB/ZZP Youth Postpaid Retail Launch NFC Trials: Coca-Cola, FEBO 180k + customers Senioren Retail Launch 100k + customers AH To-Go Trial
A few trials and products 2007-2009  4 1 2 3 5 8 6 7 11 12 10 9 13
MiniTix Online (2004-06), MiniTix SMS (2007), SMS Betalen(2008), MiniTix NFC (2008-09) SMS Betalen: Launch of P2P payments directly to/from MSISDNs, Java midlets, iPhone application, online website, MiniTix Merchants (2008) Mobile Applications Projects Customer bank account
NFC Mobile Ticketing: DiergaardeBlijdoorp (2008-09)NFC Fietsenstalling: Eindhoven, Tilburg (2008-09) Mobile Applications Projects NFC Cashless Schools: kassa’s and vending, ASH, HHS/Redbird (2007-09)NFC Cantina Trials & Roll-Out: Carian/MiniTix (2008-09) RabobankRotterdam NFC Vending Trials: Coca-Cola, FEBO (2007-08) NFC Mobile Domestic Debit Card and Shopping Tool: C1000 (2007-08)
Mobile Terrace Payments: MyOrder at various locations (2008-09) Mobile Health:  StichtingDiabeter, Health Agency, Achmea (2008-09) Mobile Applications Projects Albert Heijn To-Go NFC Shopping: Amsterdam Amstel (2008-09) MiniTix Mobile Merchants: SMS Betalen Java Midlet (2008-09) Mobile Parking:  Park-Line (2007)Rekeningrijden:  with Rabobank (2008-09)
Rabobank Mobile Banking 	Mobielbankieren enables transfers to known parties and payments up to €50.000 with Random Reader 	Saldo Direkt provides 1-click account balances on all your accounts 	Rabofoon telephone banking (IVR) 	SMS Alerts for banking, transfers, payments, telco spending alerts  	Mijn Mobiel telecommunications spending alerts, history and invoices  	Rabo Financial Services Portal with financial services info., current stocks and financial news WAP WAP IVR SMS SMS WAP WAP WEB
Case Study: NMB mobile NMB: National Microfinance Bank Ltd. (Tanzania) 1,3 mln customers Consumer and small-business focused Dedicated to providing sustainable, viable access and direct financial services. Proud of our history of support for Tanzanians of all income levels, government and businesses. Close By Extensive network with 130+ branch locations and 200+ ATMs nation-wide. Branch network designed to cover minimally 80% of Tanzanian districts. Empowering Entrepreneurs Paying special attention to micro, small/medium-sized and rural business. Tanzanian agriculture is close to our heart (KILIMO KWANZA). We play a roll in all parts of the supply chain.
NMB Innovation and Milestones We continue to launch new services that respond to our customers’ needs for modern banking tools. ATM Money Transfer NMB Personal Account: ATM Roll-Out Begins Internet Bankingfor Corporates 100 ATMs within 1 Year NMB SMS Salary Alerts TanescoLuku Payment via ATMs Vodacom Airtime via ATMs 2006 2007 2008 2009 NMB Business Account NMB TPDF Account 85.000 SMS Salary Alerts Users NMB Bonus Account IPO: NMB Welcomes 27.000 new Shareholders! 200 ATMs within 2 Years NMB Wisdom Account (pensioners)

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Rabo Mobiel & NMB Mobile: Mobile Banking & Payments Development

  • 1. Rabo Mobiel (Holland) & NMB Mobile (Tanzania)Mobile Banking & Payments Development
  • 2. About Rabobank / Rabo Mobiel Rabobank NL: 3,7 mln internet banking customers, 7 mln customers overall 180 local banks and 1400 locations NL population: 16,5 mln Strong loyalty, broad national customer coverage, key segments: consumers and small business Tradition of innovation Rabo Mobiel Started in mid-2005, market launch in Nov 2006 Postpaid/prepaid, ZZP, all customer segments, regions. 2 Roles: MVNO and Mobile Financial Services Incubator
  • 3. Rabobank International & Rabobank Development
  • 4.
  • 5. AAA rating (Moody's, Standard & Poor's), top-15 world financial institution
  • 6. Year-on-year, Rabobank ranks with the best bank website, customer service centre, CRM implementation, marketing and sponsorship programmesWith such strong performance, was starting Rabo Mobiel a risky proposition?
  • 7. NL Mobile Marketplace (2009) – MNOs
  • 8. NL Mobile Marketplace (2009) – MNO Brands
  • 9. NL Mobile Marketplace (2009) – many choices Telecombination
  • 10. Breakdown of Different Types of NL Mobile Players Mobile Operators & Branded Offers Full Consumer-Facing MVNOs acquired in 2008 Service Providers/ Resellers B2B MNVEs ESPs(via MVNEs) Telecombination ESPs (independent)
  • 11. A Few MVNO Models Telephony Cheap (SIM only, large bundles, no-frills, VoIP) Target segments (youth, minorities, cheap international destinations) Cheap roaming (multi-IMSI, international players) Leverage point-of-sales locations or distribution Existing telecommunications retailers Strong retailers in other branches Alternate distribution channels Leverage powerful brand Reinforce core business in other areas M2M/network utilisation
  • 12.
  • 13. Rabo Mobiel in the Marketplace
  • 14. Rabo Mobiel in the Marketplace
  • 15. Rabo Mobiel and Local Rabobank Partners
  • 16. Rabobank GSM MVNO Telecommunications Services Mobile Internet Access Mobile Content, Information & Media Portals and Self-Care Value-Added Bank Product Banking “On the Go” Premium Product / Combination Communications Channel for Local Banks, Members and Customers Mobile Incubator Product/Business Development for Mobile Financial Services and Products Launch of Remote and Contactless Payments and Partnerships Mobile Knowledge Centre NFC, Consumer Behaviour & UsabilityEncryption, Mobile Business Rules Mobile Low-Value Payments Standards, Retail/Consumer Acceptance, Security, Sustainability
  • 17. Rabobank GSM MVNO & Value-Added Bank Product Great, Core Mobile Telecommunications Product Rabobank Values – trust, security, quality, easy-to-use services, cooperative value Online Self-Care Environment Secure Mobile Banking Commitment to Applications Innovation (Mobile Financial Services)
  • 18. Rabo Mobiel High-Level ESP Architecture Core ESP business maintained in-house, e.g. billing, customer management and support, sales and marketing. Telco with MNO, which provides telco services, switching, core, transmission and radio network, some VAS. Close Rabobank partnership and cooperation with local banks, but Rabo Mobiel is an independent company - for speed, innovation, customer experience trials CUSTOMER SERVICE BACK-OFFICE IN-BOUND HELPDESK LOGISTICS DELIVERY RETURNED GOODS REPAIRS INFRASTRUCTUREOTA, WAP, VAS PARTNERS SYSTEMS SUPPORTIT SUPPORT NUMBER PORTABILITYLAWFUL INTERCEPTION CONTENT PARTNERS MNO
  • 20. Rabobank Banking & Payment Innovation 2006 – Open Mobile Internet (OMI) programme launched 2006 – Rabo Mobile launched (world’s first bank MVNO) 2007 – Rabo Schoolbank NFC Cashless Schools 1981 – First ATM in NL 2007 – Rabobank / Rabo Mobiel NFC Trials Kick-Off 1994 – 1st web portal www.tref.nl 2008 – Mobielbankieren up to €50k (RR) 1986 – Pin Retail PoS 1996 – Internetbankieren launched 2009 – NFC Payments Roll-Out 1989 – Telebanking 1980 1990 2000 2010 2008 – SMS Betalen Launched 1995 – “Rabofoon” IVR Banking 2007 – MiniTix SMS 1999 – 1st bank WAP site launched (mmm.rabobank.nl) 2005 – Rabo tv 2003 – Mobielbankieren on i-Mode 2004 – Mobielbankieren launched on Vodafone Live!, Orangeworld, T-zones 2004 – MiniTix Online Launched Rabo Mobiel B.V. 2006 2007 2008 Postpaid Launch Prepaid Launch 30 Banks Online Orange -> KPN 120 Banks Online MIB 6.0 (OMI) MIB 4.1 (RR) SMS Betalen Launch Launch of Segment Packages C1000 NFC Trial Diergarde Blijdorp NFC Ticketing MyOrder Terrace Betalen MKB/ZZP Youth Postpaid Retail Launch NFC Trials: Coca-Cola, FEBO 180k + customers Senioren Retail Launch 100k + customers AH To-Go Trial
  • 21. A few trials and products 2007-2009 4 1 2 3 5 8 6 7 11 12 10 9 13
  • 22. MiniTix Online (2004-06), MiniTix SMS (2007), SMS Betalen(2008), MiniTix NFC (2008-09) SMS Betalen: Launch of P2P payments directly to/from MSISDNs, Java midlets, iPhone application, online website, MiniTix Merchants (2008) Mobile Applications Projects Customer bank account
  • 23. NFC Mobile Ticketing: DiergaardeBlijdoorp (2008-09)NFC Fietsenstalling: Eindhoven, Tilburg (2008-09) Mobile Applications Projects NFC Cashless Schools: kassa’s and vending, ASH, HHS/Redbird (2007-09)NFC Cantina Trials & Roll-Out: Carian/MiniTix (2008-09) RabobankRotterdam NFC Vending Trials: Coca-Cola, FEBO (2007-08) NFC Mobile Domestic Debit Card and Shopping Tool: C1000 (2007-08)
  • 24. Mobile Terrace Payments: MyOrder at various locations (2008-09) Mobile Health: StichtingDiabeter, Health Agency, Achmea (2008-09) Mobile Applications Projects Albert Heijn To-Go NFC Shopping: Amsterdam Amstel (2008-09) MiniTix Mobile Merchants: SMS Betalen Java Midlet (2008-09) Mobile Parking: Park-Line (2007)Rekeningrijden: with Rabobank (2008-09)
  • 25. Rabobank Mobile Banking Mobielbankieren enables transfers to known parties and payments up to €50.000 with Random Reader Saldo Direkt provides 1-click account balances on all your accounts Rabofoon telephone banking (IVR) SMS Alerts for banking, transfers, payments, telco spending alerts Mijn Mobiel telecommunications spending alerts, history and invoices Rabo Financial Services Portal with financial services info., current stocks and financial news WAP WAP IVR SMS SMS WAP WAP WEB
  • 26.
  • 27. Case Study: NMB mobile NMB: National Microfinance Bank Ltd. (Tanzania) 1,3 mln customers Consumer and small-business focused Dedicated to providing sustainable, viable access and direct financial services. Proud of our history of support for Tanzanians of all income levels, government and businesses. Close By Extensive network with 130+ branch locations and 200+ ATMs nation-wide. Branch network designed to cover minimally 80% of Tanzanian districts. Empowering Entrepreneurs Paying special attention to micro, small/medium-sized and rural business. Tanzanian agriculture is close to our heart (KILIMO KWANZA). We play a roll in all parts of the supply chain.
  • 28. NMB Innovation and Milestones We continue to launch new services that respond to our customers’ needs for modern banking tools. ATM Money Transfer NMB Personal Account: ATM Roll-Out Begins Internet Bankingfor Corporates 100 ATMs within 1 Year NMB SMS Salary Alerts TanescoLuku Payment via ATMs Vodacom Airtime via ATMs 2006 2007 2008 2009 NMB Business Account NMB TPDF Account 85.000 SMS Salary Alerts Users NMB Bonus Account IPO: NMB Welcomes 27.000 new Shareholders! 200 ATMs within 2 Years NMB Wisdom Account (pensioners)
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. NMB Mobile Goals Virtualisation / new product and channel for the NMB portfolio and its customers Commitment to convenience and lifestyle choices of customers Customer requirement-driven, not technology-pushed Queue length reduction (branch, ATM) Innovation and strengthening the NMB brand Profitability
  • 34. NMB mobile Easy-to-use NMB mobile banking and payments for all NMB customers (USSD) Features the most desired consumer applications: Balance Inquiry Mini-Statement Money transfers to any NMB account Tanesco Luku Prepaid Electricity Purchase Vodacom and ZAIN Prepaid Airtime Top-Up NMB Services like ATM card block, settings Works with NMB Personal Account, TPDF Account, Student Account, Wisdom Account Simply dial *155*66# to access No need to fill-in forms or visit an NMB branch to sign-up, simply dial *155*66*123# NMB mobile 1. Balance Enquiry 2. Mini-Statement 3. Money Transfer 4. Prepaid Services 5. Other Services 6. Help
  • 35.
  • 36.
  • 37. Thank You Dan Armstrong Takashi Mobile dan.armstrong@takashimobile.com +31 652 085 071

Editor's Notes

  1. Rabobank is marktleider in:HypothekenSparenLenenVerzekeren (schade)En tweede:BetalenBeleggenPostbank/ING is marktleider qua fullservicebank/all finanzbank -> huisbankier (3 diensten of meer)Zijstap: All finanz huisbankier zijn zit dus niet in een duur advieskanaalDaarnaast is Rabobank toonaangevend en wint diverse prijzen zoals Beste Website maar ook voor CRM(implementatie), beste lokale KCC, marketing, sponsoring, iDeal, Rabo Mobiel (bestellen&betalen in de Horeca) etc.
  2. Three GSM “Mobile Network Operators” or MNOs (licence holders)
  3. However, they also have alternate brands. There are many choices for Dutch mobile consumers.
  4. All-in-all, the market in The Netherlands is an insanely competitive and commoditised market. Over 40 MVNOs/ESPs and MNO brands to choose from. Both positive and negative elements, naturally. Consumers are used to choosing alternate brands for mobile services, but it’s a noisy market.Differentiation is hard. Tariffs are very low. Handset subsidies still strongly define market offerings (consumers choose an operator based on the phone (free normally) and the in-bundle minute-pricing.
  5. This is a brief breakdown of the MNOs and their MVNO/ESP customers. Independent ESPs are not using an “Mobile Virtual Network Enabler” (MVNE) service platform, but doing direct integration into the MNOs networks.
  6. Why be an MVNO/ESP?There are a number of market models around the world. Most try to leverage these sorts of business cases:Telephony – either cheaper/targeted offerings, for students or minorities, roamers, business customers, or femto-cell picocell propositions (sometimes using GSM guardband frequencies, freely available / unlicensed) or carrier pre-selection / existing long-distance or international connectivity, VOIP, etc. – e.g. Tele2, Lebara, Lycamobile, TransatelRetail or other point-of-sale capabilities – Albert Heijn Mobiel, Tesco Mobile, AldiTalk, HEMA MobileBig brand – Virgin, Disney, ESPNMachine-to-machine – RAM, Merrim, new energy company metre products, rekeningrijden, etc.Reinforce another core business – Rabo Mobiel
  7. Launch billboard ad.Pretty aggressive for a bank actually.Rabobank took Rabo Mobiel very seriously, in the formula, and above-the-line advertising too.
  8. Some examples of what Rabo Mobiel looked/looks like.
  9. Some examples of what Rabo Mobiel looked/looks like.
  10. Core Rabo Mobiel infra strategy.
  11. Some key Rabo Mobiel milestones ... But also these fit within the long-term Rabobank history of innovation (NEXT SLIDE)
  12. Rabobank has been innovating for a long time. Highlights:First ATM in The NetherlandsFirst Internet Banking product, pioneering internet banking in EuropeFirst web portalFirst WAP siteFirst mobile banking portaliDealMiniTixFirst MVNO/ESP
  13. Some examples of innovation products Rabo Mobiel brought to the market. ORANGE is mobile payments / banking and BLUE is NFC / contactless development.MyOrder – remote payment for terraces, cinemas, bars – with MiniTix & mobile phones (iPhone, Java, SMS)Albert Heijn To-Go NFC trial – using the mobile phone as a shopping list/tool, and payment without standing in a queueCarian NFC Cantina payments – schools, offices – MiniTix integrated into cash registersNFC bicycle storage programme (Tilburg, Eindhoven)Coca Cola NFC trial – mobile phones and Coca-Cola vending machinesNFC mobile phones – American School of The Hague (NFC entrance, payments in the cantina, lockers, etc.)NFC ticketing (mobile phones) at DiergaardeBlijdoorp, NFC animal tours (Rotterdam Zoo)FEBO NFC trial – mobile phones and FEBO warm snack vending machinesNFC payments (PIN, domestic debit) at C1000 supermarket, included NFC recycling interactive application and charity donationsMobile banking (IVR, SMS, WAP, iPhone, Java)Rabo SMS Betalen (person-to-person payments) with MiniTix, SMS, Java, iPhone, WAPMiniTix SMS / MiniTix OnlineRabo Mobiel Parkeren (mobile parking, with partner Park-line)
  14. MiniTix online (2004-06)one-click paymentssimple authenticationpayments to €150automatic upload, customer sets all alerts, settings, etc.connection with current bank accountworks with all Dutch bank accountsMiniTix SMS (Aug 2007)Rabo SMS Betalen (P2P) (Jun 2008)Rabo SMS Betalen mobile application (Jun 2008)MiniTix NFC (2008-09)NFC cards, NFC mobile phonesBeing rolled out in schools, theatres, parking, bicycle storage, vendingSMS Betalenwasdesignedfor P2P and merchants payments – directly to your mobile numberBank-independent and operator-independent payments for small and medium-sized transactions, based on MiniTixAutomatic top-up, transferring money back to personal bank accountDownloadable SMS Betelan Java Application for easy balance and transfer checks, sending money to friends, and a mobile shop that enables merchant content