The document discusses opportunities for banks in the mobile banking future. It suggests that banks focus on outcome payments, control, and service through a community brand model. Mobile banking allows customers to access information and control their finances remotely through their mobile device at all times. The document advocates that banks distinguish themselves through exceptional customer service and by powering financial transactions and communities through their platforms.

1. Banking future web and mobile Ton Wesseling internet consultant linkedin.com/in/tonwesseling ton@wesseling.net 1/45

2. 2/45 And you are? 1974 internet strategist consultant, speaker & coach community & conversion co-creation – multi variate testing word-of-mouth - behavioral targeting SNS Bank – ilse media / Sanoma – IAB – marketingfacts.nl – dutchcowboys.nl – webanalisten.nl – twitter.com/tonwesseling

3. 3/45 Outcome payments control service buy

4. 4/45 Outcome Payments = simplicity Buy products = supermarket Control = aggregation & action Service = community brand butler

5. 5/45 Innovation X

6. 6/45 Learnings Future example Opportunities payments control service buy

7. 7/45 Knowledge sharing

8. 8/45 Thanks to: NetBanker.com TheBankWatch.com TheBankChannel.com Bankervision.typepad.com MobileMoneyBanking.com Visible-Banking.com Event: Forrester Financial Services Forum Event: Emerce Insight Banking Event: Online banking report & Netbanker Finovate Book: “Bankieren in 2020” (ISBN: 978 90 430 1643 8) Yuri van Geest, Marco Derksen & Erik van Roekel

9. 9/45 MoMo #5: mobile banking

10. 10/45 The world

11. 11/45 The world =

12. 12/45 The world flat

13. 13/45 Internet

14. 14/45 Connected world

15. 15/45 World = small town

16. 16/45 Love your audience

17. 17/45 Give what they want

18. 18/45 It happened

19. 19/45

20. 20/45

21. Customer Centric 21/45

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24. 24/45 MoMo #5: mobile banking Customer Centric

25. 25/45 Mobile?

26. 26/45 Mobile? Always with me Always on Information and Connections Remote control of my life

27. 27/45 Products! Pay Save Loan Banking?

28. 28/45 World = small town

29. 29/45 Transparency Price Quality Service

30. 30/45 Product problem

31. 31/45 And if you are #1 Copying is easy

32. 32/45 Your bank financial supermarket

33. 33/45 How to distinguish? CC: http://flickr.com/photos/22193699@N04/

34. 34/45 How to distinguish? CC: http://flickr.com/photos/22193699@N04/ Service Service Service Service

35. 35/45 Service: Easyness of use Automated buying Automated control

36. 36/45 Good service when: Listening Focussing Being Rewarding

37. 37/45 Become a part of a community!

38. 38/45 Community platform Easy payments Easy control service Unlimited choice

39. 39/45 Community platform Peer 2 Peer Group buying Group investing

40. 40/45 Banks = Trust & payments

41. 41/45 Future example Financial Services C2B & C2C payments Best savings rates Best lending rates Buy cheaper Help your community Rent together

42. 42/45 What does that mean? Pay Information Approve Communicate

43. 43/45 Opportunities Communities Affiliate Aggregation Peer 2 peer Group buying Loyalty (social) Analytics Submitters

44. 44/45 Inspiration

45. 45/45 Share & connect