World Breastfeeding Week is celebrated annually from August 1-7 to promote breastfeeding and improve baby health globally. The 2014 theme asserts the importance of protecting, promoting, and supporting breastfeeding to achieve Millennium Development Goals and beyond. Celebrations call on all to safeguard breastfeeding as a vital life-saving goal. Over the past decade, 23 countries have seen over 20% increases in exclusive breastfeeding rates, reducing infant mortality by 13%. Protection, promotion, and support mean ensuring factual information independent of business interests, raising awareness, and providing clinical help, counseling, and emotional support to mothers.

1. PRESENTED BY
SWAYAMTA ACHARYA
3rd YEAR B.SC.NURSING

2. World Breastfeeding Week is celebrated every
year from 1 to 7 August in more than 170
countries to encourage breastfeeding and
improve the health of babies around the world.

3. WABA WHO UNICEF

4. World Breastfeeding
Week
1 - 7 August 2014
Breastfeeding :
A Winning Goal
For Life !

5. The theme asserts the importance of increasing and
sustaining the protection, promotion
and support of breastfeeding- in
the Millennium Development Goal (MDGS)
countdown,and beyond.
WBW call on all celebrates to protect ,promote and support
breastfeeding: IT ISAVITAL LIFE– SAVING GOAL!

8. Over the past 5-10yrs, 23
countries have recorded
gains of 20% point or more
in exclusive breast feeding
rates.
Infant mortality is reduced
by 13% with the improved
breast feeding.

9. Protection means ensuring that women and their families receive
scientifically factual information and support that is independent of
vested business interest for example from the baby food industry and/or
professionals.
Promotion means informing and raising awareness of the importance
of breastfeeding and mobilizing people to take action, for example via
World Breastfeeding Week!
Support means providing access to information, skilled clinical help
and counseling, and practical and emotional backing to mothers to
enable them to initiate, manage and sustain breastfeeding wherever
they are. Maternity protection can help working mothers continue
breastfeeding.