World Breastfeeding Week is marked every year between 1 to 7 August to raise awareness on the importance of breastfeeding for mothers and infants. There is a direct influence of the nutritional status of the mother on the quality of breast milk she produces which further has an impact on the health of the baby. Breastfed babies have stronger immune systems, fewer risk of infections, less overall illness, and fewer gastrointestinal problems. At the same time, breastfeeding is a healthy practice for new mothers as it aids post-partum recovery, reduces the risk of cancer, helps burn calories, stimulates the uterus to return to its normal size, and creates an emotional bonding with the new-born.

1. SCPM COLLEGE OF NURSING AND
PARAMEDICAL SCIENCES, GONDA
Presentation on Breast feeding week

2. Breastfeeding Week
2020

4. Introduction
 World Breastfeeding Week (WBW) is a global
campaign to raise awareness and galvanise
action on themes related to breastfeeding. The
2020 theme is “Support breastfeeding for a
healthier planet.”

5. #WBW2020 CAMPAIGN
 #WBW2020 will focus on the impact of infant
feeding on the environment/climate change
and the imperative to protect, promote and
support breastfeeding for the health of the
planet and its people. The theme is aligned
with thematic area 3 in the WBW-SDG 2030
campaign which highlights the links between
breastfeeding and the environment/climate
change.

6.  The World Alliance for Breastfeeding Action
(WABA) applies the warm chain approach of
working together across sectors and levels to
make common cause with groups working on
environmental issues. Together, we need to
emphasise the link between breastfeeding and
the environment.

7. OBJECTIVES OF #WBW2020
 INFORM - people about the links between
breastfeeding and the environment/climate change
 ANCHOR - breastfeeding as a climate-smart decision
 ENGAGE - with individuals and organisations for
greater impact
 GALVANISE - action on improving the health of the
planet and people through breastfeeding

9.  WBW is celebrated every 1-7 August in
commemoration of the 1990 Innocenti Declaration.
WBW started in 1992, with annual themes including
healthcare systems, women and work, the
International Code of Marketing of Breastmilk
Substitutes, community support, ecology, economy,
science, education and human rights. Since 2016,
WBW is aligned with the Sustainable Development
Goals (SDGs). In 2018, a World Health Assembly
resolution endorsed WBW as an important
breastfeeding promotion strategy.

11. #WBW2020 CAMPAIGN
 #WBW2020 will focus on the impact of infant
feeding on the environment/climate change
and the imperative to protect, promote and
support breastfeeding for the health of the
planet and its people. The theme is aligned
with thematic area 3 in the WBW-SDG 2030
campaign which highlights the links between
breastfeeding and the environment/climate
change.

13.  The World Alliance for Breastfeeding Action
(WABA) applies the warm chain approach of
working together across sectors and levels to
make common cause with groups working on
environmental issues. Together, we need to
emphasise the link between breastfeeding and
the environment.

15. Thank you
Presented by-
Elizabeth Mahato
OBG Ist Yr MSc. Nursing
SCPM College of Nursing and
Paramedical Sciences, Gonda