This document promotes breastfeeding and provides information about breastfeeding support. It emphasizes that breastfeeding benefits both children and mothers' health. It recommends exclusively breastfeeding for six months and continuing to breastfeed for up to two years or longer. Finally, it stresses the importance of social support from family, friends, and healthcare providers in helping mothers successfully breastfeed.

1. World
Breastfeeding
Week
Theme:
“BREASTFEEDING
SUPPORT: CLOSE TO
MOTHERS”
October 1-7, 2013
Credit: Rhonda Roebotham

2. • Make sure you get
the facts about
breastfeeding before
your baby is born.
• Let all your family
and friends know
about your decision
and how they can
support you.
Infant Feeding
So, You Have a Decision to
Make…
Credit: Malin Enstrom

3. • Breastfeeding is
natural but it may
take time for you and
your baby to learn to
breastfeed together.
#Keepin-it-real
Credit: Melissa Pelley

4. “Virtually all mothers can breastfeed provided they have
accurate information, and support within their families
and communities and from the health care system”
(WHO 2003)
Breastfeed…You Can Do it!

5. • Babies are
born to
breastfeed
Be Confident!
Credit: Melissa Halford

6. • Investing in
breastfeeding
will benefit:
• children
• families
• our
economy
A Great
Investment
Credit: Dawn Marshall

7. You have the right to
breastfeed anytime, anywhere.

8. Breastfeed…
“You won’t regret it!”
Check out the NL videos on YouTube

9. Nutrition in the early months and
years of life has a significant impact
on long-term health
Credit: Leisha Sagan

10. • Get breastfeeding off
to a good start with
skin-to-skin contact
immediately after
birth
• Mothers and babies
should room-in (stay
together) throughout
the day and night
Credit: Amber Snow
Skin-to-Skin and Rooming-in

11. Breastfeeding Helps Women:
• Heal after birth
• Bond closely to
their babies
• Return more
quickly to their
pre-pregnancy
weight
• Lower their risk of
breast and
ovarian cancer
• Lower their risk of
postpartum
depression

12. The World Health
Organization and
UNICEF recommend
that no other foods
besides breastmilk
be given to your
baby until six
months of age.
Credit: Meaghan Milley

13. Health Canada
recommends that
you continue to
breastfeed after you
start giving your
baby solid foods at
six months.
Credit: Craig Anderson

14. It is recommended that you
breastfeed for two years or
longer
Credit: Diane Coombs

15. The longer you
breastfeed,
the better the
health outcomes
for you and your
baby.
Credit: Paula Warren-Gallant

16. Breastfeeding in NL
Credit: Kirstin Kennedy
• 68% of women in NL breastfeed in hospital …
however less than 15% continue to feed their
baby only breastmilk until 6 months of age

17. As a baby grows, a mother’s breastmilk
changes to keep up with the baby’s needs and
continues to have just the right amount of
nutrients for optimal growth and development.
Credit: Getty Images

18. Did you know?
If every baby
were
exclusively
breastfed
from birth
for 6
months, an
estimated
1.5 million
lives world
wide would
be saved
each year
UNICEF
Credit: Whitney Pye

19. Breastfeeding helps prevent a variety of infections
and many chronic diseases, including ear
infections, pneumonia, diarrhea, vomiting, asthma, di
abetes, and certain childhood cancers.
Credit: Aynslie Maher

20. Credit: Colette Dawson
Breastmilk
saves lives

21. Human milk is a
living fluid that
changes at
every feeding
to meet the
needs of your
growing baby
#breastmilkisAMaZinG
Credit: Saralynn Cheeseman Power

22. In hot
weather
breastfed
babies
do not
need
extra
water
Credit: Cassondra Spetter Garner

23. Breastfeeding protects
adults too!
Adults who were breastfed have a
reduced risk of:
• Heart disease
• High blood pressure
• Diabetes
• Obesity

24. Surround
yourself
with
support
from your
health care
provider, fa
mily, partne
r and
friends.
Breastfeeding Support
Credit: Bay of Islands Breastfeeding Support Group

25. #Mother-to-
mother-
support =
breastfeeding
success!
www.babyfriendlynl.ca
Credit: Bay of Islands Breastfeeding Support Group

26. What partners can do to support
breastfeeding …
• Work as a team with
the mom; every family
benefits from a loving
and involved partner
• Show respect and
understanding of the
mom’s ability to make
the perfect food for
your baby
Credit: Andrew Orsborn

27. What can friends and families do to
support breastfeeding?
• Support mothers
to reach their
breastfeeding
goals;
encouragement
can make a big
difference
• Help mothers find
good information
before baby
arrives
Credit: Janie Lynn Kean

28. Breastfeeding support from
Grandparents is very important …

29. Have You Spotted the NL
Breastfeeding Promotional
Posters?

30. Share the
Baby-
Friendly
business
cards in
your
community

31. Now that’s
what I call a
“roadside
scoff!”

32. Where can you go for help &
information about breastfeeding?
• Public Health
Nurses
• Dietitians
• Doctors
• Midwives
• Nurses
• Doulas
• Lactation
Consultants
• La Leche League
Groups/Leaders
• Healthy Baby
Clubs/Family Resource
Centres
• The NL Breastfeeding
Handbook
• Baby-Friendly NL
www.babyfriendlynl.ca

33. “BREASTFEEDING
SUPPORT: CLOSE TO
MOTHERS”
Credit: Aimee Chaulk