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World Breastfeeding Feeding Week
1st -7th August 2023
THEME
Theme -“Enabling breastfeeding: making a
difference for working parents.”
Society of Midwives (SOMI )
Rajasthan Chapter
Introduction
 JIET College of Nursing organized world breastfeeding week Campaign with
a view to create awareness among Mothers practice, emphasize & educate
exclusive breastfeeding. Every year, countries around the world observe
World Breastfeeding Week for a good reason: breastfeeding is one of the most
effective ways to provide children everywhere with the best start to life. This
year, the World Health Assembly embraced the annual celebration of World
Breastfeeding Week by Member States as a valuable way to advocate for the
protection,promotionand support of breastfeeding everywhere
 To raise awareness and galvanise action on Themes "enabling
Breastfeeding : Making A Difference For Working Parents”
 To make aware the peer group to support mothers in order to
establish and carry on the breastfeeding.
 To initiate the breastfeeding supporters to be trained to provide
support to mothers and babies in more effective ways.
 To make aware the people to attend and expand the Peer Counseling
programmes by letting them know the effective and efficient
benefits of the Peer Counseling.
 To educate Students of JIET College of Nursing about importance
of Health education and assessing Mothers with breastfeeding.
Aims of the Breastfeeding Campaign
 JIET College of Nursing, celebrated World Breastfeeding Week in
association with Society of Midwives (SOMI) between August 1-7, 2023 at
various places like -JIET College of Nursing , General Nursing and
Midwifery (GNM) Training centre Jodhpur,Vasundhara
Hospital,Aanganwadi Centre Mogra Kallan ,Urban primary health centre
,ANMTC Ratanada Jodhpur .
Campaign assets and information
Campaign assets and information
Details of theActivities
Programme Details
Day-1:(1-08-2023)
The week started with the invocation in which flowers were offered to
Goddess Saraswati & Florence Nightingale the founder of modern nursing of
professional nursing by lighting a lamp along with saraswati vandana.During
the invocation Prof.K.Punithalakshmi -Principal ,JIETCON and President -
SOMI Rajasthan Chapter, highlighted the importance of this week and
emphasized the lmportance of breastfeeding. She emphasized the role of
breastfeeding in preventing neonatal, infant and under-5 mortality and why
natural term weaning is important. She also explained the reasons why
mothers do not continue to breastfeed and how to counsel and motivate them
to continue breastfeeding for 2 years and beyond.
Photos
Programme Details
Day-1:(1-08-2023)
Expert Session
 Topic: Breastfeeding : Educate & Support
 Time: 12:15 pm -2:30 pm
 Venue : GNM Training Centre Jodhpur
 Program for: GNM II & III year students
 No. of participants: 90
 An Expert session covered various components of Breastfeeding
,positioning techniques, mechanisms and its importance to the
Students of GNM Traing centre Jodhpur was conducted on 1stAugust,
2023 in lecture theatre. Students were educated on the breastfeeding the
premature babies, physiology of lactation, how breast milk works,
latching. bonding, positions, care of breast before and after feed,
contents of breast milk, expressing breast milk, difficulties encountered and its
treatment , nutrition form other and advantages of breastfeeding to the mother and
baby.
Photos
Photos
Day-2:(2-08-2023)
Skit
 Topic: Myths on Breastfeeding.
 Performed by: B.Sc (N) Part-IV students
 Time: 12:30 pm to 1:10 pm
 Venue: PNC Ward
 Program for: Post-natal mothers, Vasundhara Hospital
Jodhpur
 No. of participants: 35
Students of B.Sc (N) Part-IV performed a wonderful Skit for increasing
breastfeeding awareness. Through the skit, they gave recommendations
for breastfeeding and spoke about importance of colostrum and
breastfeeding. They also clarified different myths related to
breastfeeding.
Photos
Day-3:(3-08-2023)
Awareness campaign
Day-2
 Topic: Importance of early initiation & exclusive breastfeeding
 Performed by: B.Sc (N) Part-III & IV students
 Time: 10:30 am to 1:30 pm
 Venue: Aanganwadi centre , Gram Mogra kallan
 Program for: Antenatal & Postnatal Mothers
 No. of participants: 60
 To promote awareness among the mothers, a Mass Health Education with
poster exhibition done in Aangnwadi centre Mogra kallan where Antenatal &
Postnatal mothers came for Vaccination . The presentation was carried out in
Hindi and Marwari ( Local Rajasthani Language) by 3rd & 4th year B.Sc
Nursing students of JIETCON on the theme.
 The session highlighted the importance of early initiation of breast feeding,
exclusive breastfeeding for six months, continuing breastfeeding till two years,
avoiding formulae feeds and its disadvantages, positioning
andattachment,expression and storage of breast milk.
P
Photos
Day-4:(4-08-2023)
Employed Mothers’ Breastfeeding :Exploring
(urban & rural areas) of Jodhpur
 Topic: Employed Mothers’ Breastfeeding :Exploring
 Performed by: B.Sc (N) Part- IV students
 Time: 10:00 am to 1:30 pm
 Venue: Gram Mogra kallan, Kudi Bhagtasni Housing Board, Jodhpur
 Program for: Full-time women employees working in any position and
have a currently breastfeeding child of two years or younger.
 No. of participants: 20
 Mothers mentioned diverse facilitators and barriers to breastfeeding. They
explained their physical and emotional challenges to continue
breastfeeding after returning to work by relating their experience with and
view on their working environment. employed breastfeeding mothers

Photos
Photos
Day-5:(5-08-2023)
Workshop
 Topic: Role of healthcare workers in protection promotion and
support for breastfeeding and community awareness
 Performed by: Faculty & B.Sc (N) Part-III & IV students
 Time: 8:30 am to 11:30am
 Venue: Urban Primary health center Ratanada ,Jodhpur
 Program for: ANM Staff ,Asha workers
 No. of participants: 30
 Role of healthcare workers in breastfeeding support was explained to
the community workers.JIETCON Team discussed different means of
breastfeeding promotion and education and spoke about how
 awareness impacts breastfeeding success. She demonstrated skills and
techniques of breastfeeding with the help of educational aids.
Photos
Photos
Photos
Day-6:(7-08-2023)
Debate Competition
 Topic: Enabling Breastfeeding: Making A Difference For
Working Parents & Non Working Parents
 Performed by: Faculty
 Time: 10:30 am-11:30 am
 Venue: lecture Theatre -3 ,JIETCON
 Program for: Nursing students
 No. of participants: 20
 The Sixth day of the World Breast Feeding Week celebration kick started with
a debate competition .The participants shared their insightful thoughts on the
breastfeeding, the support a mother requires from spouse and family,
normalization of breast feeding in public places and also talked about various
provisions that are available for breast feeding mothers at their workplace.
Photos
1 week WBFW Campaign ended successfully with
Pledge taken by all the students and faculties of JIET
College of Nursing & Members of SOMI Rajasthan
Chapter which have been declared by World Alliance for
Breastfeeding Action (WABA) in 2023
WBFW 2K23 SOMI Rajasthan Chapter.pptx
WBFW 2K23 SOMI Rajasthan Chapter.pptx

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WBFW 2K23 SOMI Rajasthan Chapter.pptx

  • 1. World Breastfeeding Feeding Week 1st -7th August 2023 THEME Theme -“Enabling breastfeeding: making a difference for working parents.”
  • 2. Society of Midwives (SOMI ) Rajasthan Chapter
  • 3.
  • 4. Introduction  JIET College of Nursing organized world breastfeeding week Campaign with a view to create awareness among Mothers practice, emphasize & educate exclusive breastfeeding. Every year, countries around the world observe World Breastfeeding Week for a good reason: breastfeeding is one of the most effective ways to provide children everywhere with the best start to life. This year, the World Health Assembly embraced the annual celebration of World Breastfeeding Week by Member States as a valuable way to advocate for the protection,promotionand support of breastfeeding everywhere
  • 5.  To raise awareness and galvanise action on Themes "enabling Breastfeeding : Making A Difference For Working Parents”  To make aware the peer group to support mothers in order to establish and carry on the breastfeeding.  To initiate the breastfeeding supporters to be trained to provide support to mothers and babies in more effective ways.  To make aware the people to attend and expand the Peer Counseling programmes by letting them know the effective and efficient benefits of the Peer Counseling.  To educate Students of JIET College of Nursing about importance of Health education and assessing Mothers with breastfeeding. Aims of the Breastfeeding Campaign
  • 6.  JIET College of Nursing, celebrated World Breastfeeding Week in association with Society of Midwives (SOMI) between August 1-7, 2023 at various places like -JIET College of Nursing , General Nursing and Midwifery (GNM) Training centre Jodhpur,Vasundhara Hospital,Aanganwadi Centre Mogra Kallan ,Urban primary health centre ,ANMTC Ratanada Jodhpur . Campaign assets and information
  • 7. Campaign assets and information
  • 9. Programme Details Day-1:(1-08-2023) The week started with the invocation in which flowers were offered to Goddess Saraswati & Florence Nightingale the founder of modern nursing of professional nursing by lighting a lamp along with saraswati vandana.During the invocation Prof.K.Punithalakshmi -Principal ,JIETCON and President - SOMI Rajasthan Chapter, highlighted the importance of this week and emphasized the lmportance of breastfeeding. She emphasized the role of breastfeeding in preventing neonatal, infant and under-5 mortality and why natural term weaning is important. She also explained the reasons why mothers do not continue to breastfeed and how to counsel and motivate them to continue breastfeeding for 2 years and beyond.
  • 11. Programme Details Day-1:(1-08-2023) Expert Session  Topic: Breastfeeding : Educate & Support  Time: 12:15 pm -2:30 pm  Venue : GNM Training Centre Jodhpur  Program for: GNM II & III year students  No. of participants: 90
  • 12.  An Expert session covered various components of Breastfeeding ,positioning techniques, mechanisms and its importance to the Students of GNM Traing centre Jodhpur was conducted on 1stAugust, 2023 in lecture theatre. Students were educated on the breastfeeding the premature babies, physiology of lactation, how breast milk works, latching. bonding, positions, care of breast before and after feed, contents of breast milk, expressing breast milk, difficulties encountered and its treatment , nutrition form other and advantages of breastfeeding to the mother and baby.
  • 15.
  • 16. Day-2:(2-08-2023) Skit  Topic: Myths on Breastfeeding.  Performed by: B.Sc (N) Part-IV students  Time: 12:30 pm to 1:10 pm  Venue: PNC Ward  Program for: Post-natal mothers, Vasundhara Hospital Jodhpur  No. of participants: 35
  • 17. Students of B.Sc (N) Part-IV performed a wonderful Skit for increasing breastfeeding awareness. Through the skit, they gave recommendations for breastfeeding and spoke about importance of colostrum and breastfeeding. They also clarified different myths related to breastfeeding.
  • 19. Day-3:(3-08-2023) Awareness campaign Day-2  Topic: Importance of early initiation & exclusive breastfeeding  Performed by: B.Sc (N) Part-III & IV students  Time: 10:30 am to 1:30 pm  Venue: Aanganwadi centre , Gram Mogra kallan  Program for: Antenatal & Postnatal Mothers  No. of participants: 60
  • 20.  To promote awareness among the mothers, a Mass Health Education with poster exhibition done in Aangnwadi centre Mogra kallan where Antenatal & Postnatal mothers came for Vaccination . The presentation was carried out in Hindi and Marwari ( Local Rajasthani Language) by 3rd & 4th year B.Sc Nursing students of JIETCON on the theme.  The session highlighted the importance of early initiation of breast feeding, exclusive breastfeeding for six months, continuing breastfeeding till two years, avoiding formulae feeds and its disadvantages, positioning andattachment,expression and storage of breast milk.
  • 22. Day-4:(4-08-2023) Employed Mothers’ Breastfeeding :Exploring (urban & rural areas) of Jodhpur  Topic: Employed Mothers’ Breastfeeding :Exploring  Performed by: B.Sc (N) Part- IV students  Time: 10:00 am to 1:30 pm  Venue: Gram Mogra kallan, Kudi Bhagtasni Housing Board, Jodhpur  Program for: Full-time women employees working in any position and have a currently breastfeeding child of two years or younger.  No. of participants: 20
  • 23.  Mothers mentioned diverse facilitators and barriers to breastfeeding. They explained their physical and emotional challenges to continue breastfeeding after returning to work by relating their experience with and view on their working environment. employed breastfeeding mothers
  • 26. Day-5:(5-08-2023) Workshop  Topic: Role of healthcare workers in protection promotion and support for breastfeeding and community awareness  Performed by: Faculty & B.Sc (N) Part-III & IV students  Time: 8:30 am to 11:30am  Venue: Urban Primary health center Ratanada ,Jodhpur  Program for: ANM Staff ,Asha workers  No. of participants: 30
  • 27.  Role of healthcare workers in breastfeeding support was explained to the community workers.JIETCON Team discussed different means of breastfeeding promotion and education and spoke about how  awareness impacts breastfeeding success. She demonstrated skills and techniques of breastfeeding with the help of educational aids.
  • 31. Day-6:(7-08-2023) Debate Competition  Topic: Enabling Breastfeeding: Making A Difference For Working Parents & Non Working Parents  Performed by: Faculty  Time: 10:30 am-11:30 am  Venue: lecture Theatre -3 ,JIETCON  Program for: Nursing students  No. of participants: 20
  • 32.  The Sixth day of the World Breast Feeding Week celebration kick started with a debate competition .The participants shared their insightful thoughts on the breastfeeding, the support a mother requires from spouse and family, normalization of breast feeding in public places and also talked about various provisions that are available for breast feeding mothers at their workplace.
  • 34. 1 week WBFW Campaign ended successfully with Pledge taken by all the students and faculties of JIET College of Nursing & Members of SOMI Rajasthan Chapter which have been declared by World Alliance for Breastfeeding Action (WABA) in 2023