Peter Kronenberg IEEE Conference | 4 May 2020 | 14:30-18:00 CET Mail: p.kronenberg@naturalscience.careers Twitter: @pete_kronenberg

1. Peter Kronenberg
IEEE Conference | 4 May 2020 | 14:30-18:00 CET
Navigating Social Media as a Scientist
Mail: p.kronenberg@naturalscience.careers
Twitter: @pete_kronenberg

2. Overview
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Time (CET) Content
2:30-2:45 Welcome and introduction
2:45-4:00 Session 1: Activities and challenges with social media, publicising your work,
engaging with different audiences
4:00-4:15 First Q&A session
4:15-4:30 Break
4:30-5:45 Session 2: Choosing your social media platforms for scientists, exploring
career options (focus: LinkedIn)
5:45-6:00 Second Q&A session

3. Hanna
1980
Gita
2020

4. Conferences
Networking
Publications
Science communication
Teaching
Funding
Research directionHanna
1980
Gita
2020

5. P. Kronenberg

6. Using social media to publicise your work
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7. Using social media to publicise your work
publishing ≠ publicising
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8. Using social media to publicise your work
The “Twitter effect”
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9. Using social media to publicise your work
What motivates you to publicise your work?
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10. Using social media to publicise your work
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Increasing your frequency of citations?

11. Using social media to publicise your work
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Increasing your frequency of citations?

12. Using social media to publicise your work
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Increase visibility within your discipline?

13. Using social media to publicise your work
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Disseminate your research to practitioners?

14. Using social media to publicise your work
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Generate media interest?

15. Using social media to publicise your work
What motivates you to publicise your work?
What do you want to get out of it?
What are you willing to put into it?
Be realistic!
What works for you?
What do you enjoy?
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16. Jarreau, Paige B (2015). #MySciBlog Interviewee Motivations to Blog about Science

17. Using social media to publicise your work
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Make yourself be heard and seen!

18. Using social media to publicise your work
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Dunleavy, 2014

19. Using social media to publicise your work
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20. Using social media to publicise your work
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21. Using social media to publicise your work
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Social media
Academic social
media

22. Using social media to publicise your work
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23. Using social media to publicise your work
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24. Using social media to publicise your work
Risks?
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25. Using social media to publicise your work
Risks?
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26. Using social media to publicise your work
Persistance
Visibility
Spreadability
Searchability
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Online characteristics

27. Hanna
1980
Gita
2020
Engaging with different audiences
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28. Engaging with different audiences
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What’s out there?
Does this represent you?
Are you being clear?

29. Engaging with different audiences
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Gita
2020
Am I an
academic
blogger or an
academic who
blogs?

30. Engaging with different audiences
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“People won’t stop telling a story about
you simple because you’ve chosen not to
tell a story about yourself … You can
exercise control over the information you
share and tell a story about it to the
different groups you engage with online.”
Mark Carrigan, 2016, p. 97-98

31. Media/press
Students General public
Research community
Practitioners and
policy makers
Engaging with different audiences
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32. Engaging with different audiences
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Take your most recent paper/project.
You have one tweet (max. 280 characters)
to summarise its core message to an
audience of your choice.
Write that tweet and read it to your group.
Give (positive/constructive) feedback!
Breakout Room Session 1

33. Engaging with different audiences
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Eyre, 2016
You: field trips, teaching, conferences, symposia, research, practice,
team work, funding application, job seeking
This makes: presentations, papers, essays/thesis, data sets, software,
art, reports, course material
Which morphs into: micro or macro blog posts, podcast series,
documentaries, live Q&A, conversations
Which can be expressed by: audio, video,
text, images, virtual worlds, maps, posters

34. Engaging with different audiences
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Eyre, 2016
You: field trips, teaching, conferences, symposia, research, practice,
team work, funding application, job seeking
This makes: presentations, papers, essays/thesis, data sets, software,
art, reports, course material
Which morphs into: micro or macro blog posts, podcast series,
documentaries, live Q&A, conversations
Which can be expressed by: audio, video,
text, images, virtual worlds, maps, posters
You’re not
adding bricks,
you’re re-
representing
them!

35. What social media platform is for me?
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36. Time Pros Cons
Medium
Easy to connect with
diverse people in your field
Fast paced
Low
Familiar platform, large
audience (in theory)
Unpopular, often used
rather for private matters
Low-medium Industry contacts Very corporate
High Can reach a wide audience
Large time investment,
especially when setting it
up
What social media platform is for me?
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37. What social media platform is for me?
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What are my (potential) motivations to
engage in an online community on one of
the platforms?
What platform/medium could prove a
good fit for me?
Discuss in small groups!
Breakout Room Session 2

44. LinkedIn
How can social media help you explore career options?
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45. Fewer
Visibility Credibility Profitability
How can social media help you explore career options?
Three stages of networking

46. Why LinkedIn?
How can social media help you explore career options?
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Making yourself visible
Job search potentials
Managing online presence effectively
Knowledge and research…

47. Basics
How can social media help you explore career options?
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48. Basics
How can social media help you explore career options?
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49. Keywords
How can social media help you explore career options?
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50. Ranking
How can social media help you explore career options?
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Numminen, 2017

51. Ranking
How can social media help you explore career options?
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Numminen, 2017

52. Structure of a profile
How can social media help you explore career options?
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A standard job advertisement
Role requirements
Past experience

53. Structure of a profile
How can social media help you explore career options?
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LinkedIn profile setup
Current role
• Headline
• Summary
• Current job
Past experiences
• Summary
• Previous jobs
• Endorsements
• Education

54. Ranking
How can social media help you explore career options?
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Numminen, 2017

55. LinkedIn headlines
How can social media help you explore career options?
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(Role) helping (who) doing (what)
Python developer helping sustainability-
driven startups develop smart energy
and grid solutions

56. LinkedIn headlines
How can social media help you explore career options?
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Listing 4-5 credentials
Biochemist, entrepreneur, social media
influencer, world traveler

57. LinkedIn headlines
How can social media help you explore career options?
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Listing 4-5 credentials
R&D Scientist | Protein Biochemist |
Formulation Scientist | Neurodegenerative
Diseases | Soccer #ONO

58. LinkedIn headlines
How can social media help you explore career options?
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Combine credentials and focus
Helping sustainable startups develop smart
energy solutions, founder @XX, columnist @XX

59. LinkedIn headlines
How can social media help you explore career options?
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Looking for a job soon?
Software development student | seeking full-
time software engineer job | java, php,
javascript, C++ | 2021 graduation

60. LinkedIn headlines
How can social media help you explore career options?
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Tell a story…
Let’s turn science into things people need!
Private sector career mentor

61. X-Y-Z Formula
How can social media help you explore career options?
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Accomplished [X] as measured by [Y], by doing [Z].
Murphy, 2019

62. X-Y-Z Formula
How can social media help you explore career options?
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Member of Leadership for Tomorrow Society
Selected as one of 275 for this 12-month
professional development program for high-
achieving diverse talent.
Selected as one of 275 participants nationwide for
this 12-month professional development program
for high-achieving diverse talent based on
leadership potential and academic success.”
Murphy, 2019

63. X-Y-Z Formula
How can social media help you explore career options?
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Won second place in hackathon.
Won second place out of 50 teams in hackathon.
Won second place out of 50 teams in hackathon at
NJ Tech by working with two colleagues to develop
an app that synchronizes mobile calendars.
Murphy, 2019

64. Linkedin
How can social media help you explore career options?
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Education
Volunteer experience
Licence and certificates
Skills and endorsements
Recommendations

65. P. Kronenberg

66. Peter Kronenberg
IEEE Conference | 4 May 2020 | 14:30-18:00 CET
Navigating Social Media as a Scientist
Mail: p.kronenberg@naturalscience.careers
Twitter: @pete_kronenberg

67. Works cited
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D
Carrigan, M. (2016). Social media for academics. Sage.
Dunleavy, P. (2014). Are you an academic hermit? https://medium.com/advice-and-help-in-
authoring-a-phd-or-non-fiction/are-you-an-academic-hermit-6d7ae5a0f16a
Eyre, S. (2016) Social Media for Academics. https://www.youtube.com/watch?v=zPFNIT_bAdU
Greenhow, C., Robelia, B. & Hughes, J. (2009). Learning, teaching, and scholarship in a digital
age. Educational Research, 38(4), 233-259.
Jarreau, P. B. (2019). Personal blog. http://www.fromthelabbench.com
Katz, R. (2010). Scholars, scholarship, and the scholarly enterprise in the digital age. Educause
Review, 45(2), 44-56.
Kristof, N. (2014). Professors, we need you! https://www.nytimes.com/2014/02/16/opinion/
sunday/kristof-professors-we-need-you.html
Kumashiro, K. et al. (2005). Thinking collaboratively about the peer-review process for journal-
article publication. Harvard Educational Review, 75(3), 257-285.
Murphy, B. (2019). Google recruiters say using the (…). https://www.inc.com/bill-murphy-jr/
google-recruiters-say-these-5-resume-tips-including-x-y-z-formula-will-improve-your-odds-of-
getting-hired-at-google.html?cid=sf01002
Numminen, L. (2017). Optimize your LinkedIn profile (…). https://www.linkedin.com/pulse/
optimize-your-linkedin-profile-top-keywords-marketing-lari-numminen/
Veletsianos, G. (2016). Social media in academia: Networked scholars. Routledge.