Managing and Maximizing Your Scholarly Impact
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This is a workshop delivered by the UC Berkeley Library Office of Scholarly Communication Services on October 25, 2019. This workshop will provide you with practical strategies and tips for promoting your scholarship, increasing your citations, and monitoring your success. You’ll also learn how to understand metrics, use scholarly networking tools, evaluate journals and publishing options, and take advantage of funding opportunities for Open Access scholarship.
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Managing and Maximizing Your Scholarly Impact
- 1. Copyright & Fair Use for Digital Projects Managing & Maximizing Your Scholarly Impact October 25 2019 Timothy Vollmer UC Berkeley Library Office of Scholarly Communication Services
- 2. SLUB Dresden Copyright and your Dissertation October 22 1-2:30p 309 Sproul From Dissertation to Book: Navigating the Publication Process October 23 3-4:30p 309 Sproul Managing and Maximizing Your Scholarly Impact October 25 1-2:30p 309 Sproul
- 3. Overview of the workshop 1. Why does impact matter for researchers? 2. What types of metrics measure impact? 3. What tools and practices can you use to build greater impact? 4. What questions do you have?
- 4. Exercise 1: What’s one goal you have this year for creating & sharing your scholarship?
- 5. Why should we care about impact?
- 6. Measures of impact can… ✅ 1. Indicate productivity 2. Strengthen your case when applying for promotion or tenure 3. Strengthen future funding requests by showing value of research 4. Provide insights on audience, readership, and collaborators 5. Identify who is using your work and confirm that it is appropriately credited 6. Manage your scholarly reputation
- 7. Measures of impact can’t… ❌ … tell you everything about: 1. the quality of an article, or journal, or publisher 2. the success of an author 3. the reach of a publication
- 9. The metrics ecosystem Author- level Journal- level Article- level Data, code, & software Alt-metrics ● Publications ● Citations ● Journals ● Citations ● Bookmarks ● Social media ● Views & downloads ● “Impact” ● Citations ● Reputation ● Citations ● Dataset downloads ● GitHub forks ● “Attention” ● All outputs
- 10. Author-level metrics Focus ● Productivity ● Publications ● Citations ● Journals Limitations ● Disciplinary differences ● Indexing limitations
- 11. Journal-level metrics Focus ● “Impact” ● Quality & prestige Limitations ● Misuse of impact factor ● Disciplinary differences
- 12. Article-level metrics Focus ● Citations ● Engagement Limitations ● Engagement can “weigh” differently ● Disciplinary differences ● Indexing limitations
- 13. Metrics for data, code, & software Focus ● Citations ● Downloads ● Adoption Limitations ● Disciplinary differences ● Emerging area
- 14. Alt-metrics Focus ● “Attention” ● All types of possible outputs Limitations ● Relatively New ● Not accessible to all ● What counts as “attention”?
- 15. altmetric.com
- 18. Sum up: meaning & uses of metrics ● There are many types of metrics ● Different metrics are useful for different purposes ● Metrics can be problematic or controversial ● Diversify! Best to rely on more than just one
- 19. Exercise 2: How will you use metrics to tell your story and make impact?
- 20. The metrics ecosystem Author- level Journal- level Article- level Data, code, & software Alt-metrics ● Publications ● Citations ● Journals ● Citations ● Bookmarks ● Social media ● Views & downloads ● “Impact” ● Citations ● Reputation ● Citations ● Dataset downloads ● GitHub forks ● “Attention” ● All outputs
- 21. What can you do to manage & maximize your impact?
- 22. Toby Green Publication is not enough, to generate impact you need to campaign I can hear many of you now: “but I’m too busy to promote my papers”. Let’s put this in context. If you’ve spent many months – even years – gathering data, writing up the results and getting a paper through the publishing process, isn’t it worth spending time on making sure your findings reach beyond your immediate peer group? A ‘launch-and-leave’ approach (do some promotion when a paper is launched and then leave the scene hoping an audience will develop by itself) is highly unlikely to generate much impact and means you’re going to get a poor return on the investment you made in writing a paper in the first place.
- 23. MAKE A PUBLISHING AND DISSEMINATION PLAN
- 24. Choose the right outlet for your work - Who is your audience? - What are your research goals? - Where are your peers publishing?
- 25. CREATE YOUR SCHOLARLY & SOCIAL PROFILES
- 26. orcid.org
- 27. Use persistent identifiers - ORCiD (Open Researcher and Contributor ID) - DOI (Digital Object Identifier) doi.org
- 29. hcommons.org
- 30. add one for publons and any other new-ish publons.com
- 31. add one for publons and any other new-ish growkudos.com
- 32. impactstory.org
- 33. academia.edu
- 34. researchgate.net
- 35. general purpose social networks
- 36. TRY OPEN ACCESS
- 37. Make your scholarship Open Access - Journal articles - Books - Post-prints - BRII - eScholarship
- 41. “Without [BRII] funding, I wouldn’t have been able to publish my work in such a high-impact journal [...] and I don’t think the people who were actually impacted by this research would have been able to read it. [Public health research] should get in the hands of people who are using it in their day-to-day work.”
- 44. THINK BEYOND THE ARTICLE, AND PROMOTE!
- 45. Other research outputs - Data - Code - Presentations - Project reports
- 46. Preprints
- 47. Careful promotion - Conferences & poster sessions - Twitter # & threads - Research summaries - Blog post - Listservs - Slack groups
- 48. CHECK IN ON PROGRESS
- 49. Evaluate! - Metrics (quantitative) - Interviews/discussion (qualitative) - Make changes for next time!
- 50. Things you can do right now 1. Get an ORCiD 2. Create a Google Scholar account 3. Identify Open Access journals in your field 4. Follow other scholars on scholarly platforms & social media 5. Volunteer to be an article reviewer for a journal
- 51. Make a plan for the longer-term 1. Post a preprint of an article 2. Deposit a published article in eScholarship 3. Set a schedule for social media posting 4. Write a blog post or research summary 5. Sign up for a poster session, conference panel, or networking event
- 52. Exercise 3: What’s the first thing in your plan?
- 53. What would you like to discuss?